Your GA4 property needs to have goal conversion and/or ecommerce conversion data before you can use and benefit from the Conversion Paths report.
However, if you want your conversion paths analysis to be statistically significant, then make sure that your GA4 property has collected at least 30 days of historical conversion data before you start your analysis.
Step-10: Select the dimension you want to use for your conversion paths analysis by clicking on the dimensions drop-down menu (optional):
Let’s select ‘medium’ as the dimension from the drop-down menu:
Step-11: Select the attribution model you want to use for your conversion paths analysis by clicking on the attribution model drop-down menu (optional):
GA4 (Google Analytics 4) Conversion Paths Report in Attribution 56
Let’s select the position-based attribution model:
You should now see a data visualization like the one below:
Through the data visualization, you can determine the dimension (like medium) which initiated, assisted and closed conversions.
The Conversion paths report provides the following features for easy navigation:
#1 Rows per page
By default, the data table of the Conversion paths report shows only ten rows per page of the report.
If you want to see more than ten rows then click on the ‘Rows per page’ drop-down menu and select the desired number of rows to be displayed:
GA4 (Google Analytics 4) Conversion Paths Report in Attribution 57
Note: You can display up to 250 rows per page of the Conversion paths report in GA4.
#2 Go to
If you want to quickly navigate to a particular row of the data table of the Conversion Paths report, then type the row number in the text box next to ‘Go to’ (you don’t need topress the enter key):
#3 Pagination
The Conversion Paths report has a pagination feature built-in through which you can navigate back and forth between various pages of the report:
#4 Full view mode
If you want to see the conversion paths report in the full view mode, then click on the ‘<’ button:
#5 Sort Columns
By default, the data table of the conversion paths report is sorted by conversion paths with the highest number of conversions.
Click the down arrow button next to one of the other metrics in the data table to sort the data table by that metric:
#6 Provide feedback
If you want to provide feedback about the conversion paths report to Google, then click on the feedback button at the bottom right of the report:
Then follow the on-screen instructions and click on the ‘Send‘ button to send your feedback:
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