How to Fix Missing Ecommerce Data in Google Analytics

In this article, I am going to talk about how to fix missing ecommerce data notifications in Google Analytics.

Overview

Google Analytics crawlers make a regular and periodic diagnostic of your website and provide you notifications as a reminder to look into the issue and fix it.

Sometimes Google Analytics will show you notifications like “Missing ecommerce data”, or “your ecommerce tracking has stopped working”, or “your GA view is configured for ecommerce tracking, but your website is not an ecommerce store”.

We will see how we can fix this notification. But first, let’s understand what these notifications mean.

What does the missing ecommerce data notification means in Google Analytics?

You may get a notification for missing ecommerce data like in the image below.

missing data

If you have turned on enhanced ecommerce feature in your Google Analytics view but there is no data related to ecommerce in that particular view. 

Google Analytics crawlers regularly check your website using their search crawler. It also checks for Google Analytics accounts associated with the website. The crawler has JavaScript enabled and when it executes the results are examined to confirm the presence of valid ecommerce data in your Google Analytics view. 

If the crawler does not find valid ecommerce data, it will send you a “Missing ecommerce data” notification.

Once you find the reason and resolve it, you can check again and you will see the notification as resolved.

issue resolved

Why are you getting missing ecommerce data notifications in Google Analytics?

There could be several reasons for getting missing ecommerce data notification 

In the following cases you can get this notification:

  1. Your ecommerce tracking has stopped working.
  2. Your GA view is configured for ecommerce tracking but ecommerce tracking has not been set up on your website.
  3. Your GA view is configured for ecommerce tracking but your website is not an ecommerce store. Consequently, you don’t sell any items on your website.
  4. If you have copied a view that has enhanced ecommerce enabled but your filters are only collecting data from the pages which are not involved in ecommerce. 
  5. If you haven’t configured your website view to capture enhanced ecommerce data.

How to fix missing ecommerce data notifications in Google Analytics

Here are a few solutions to check if you see missing ecommerce data notifications in Google Analytics

#1. Check if enhanced ecommerce is enabled or not in Google Analytics View.

The first thing to do is check if the enhanced ecommerce reporting is enabled or not for the particular view where you are getting the missing ecommerce data notification.

To check this and fix this, follow the below step.

Step-1: Click on the “Admin” in the left navigation

admin

Step-2: Now click on “Ecommerce Settings” under the “View” column.

view settings

Step-3: If you see Enhance ecommerce is turned off like in the below image, then click on the toggle button to turn it “ON”.

toggle button

Step-4: Now click in a similar way turn “ON” the “Enable Enhanced Ecommerce Reporting”.

Enable Enhanced Ecommerce Reporting

After enabling the enhanced ecommerce feature it should look like the below image.

ecommerce setup

Now, wait for a day or two and check again. You should see your ecommerce data in the Google Analytics view as expected.

#2. If Your ecommerce tracking has stopped working.

If in case your ecommerce tracking has stopped working, you can run a test transaction and check into the network tab if the hits are being sent to Google Analytics with ecommerce parameters.

ecom parameter

If you want to learn more about debugging, you can visit Google Analytics Debugger, GTM Debugger Tutorial

If you are still facing issues you can visit Google Analytics not working? Here are 21 ways to fix it

#3. Check if you have set up correct ecommerce tracking.

One of the reasons that you are getting missing ecommerce data is that your GA view is configured for ecommerce tracking but ecommerce tracking has not been set up on your website.

In such cases, you should sit down with your dev team and individually check for all ecommerce events that are being sent to Google Analytics view. This way you can rectify that each event is sent to analytics and are being recorded as well.

If you want to learn more about setting up enhance ecommerce then check out the following articles one by one:

  1. Ecommerce Tracking Google Tag Manager (GTM) – Tutorial
  2. Google Analytics Ecommerce Tracking Tutorial
  3. Set up Enhanced Ecommerce Tracking in Google Analytics
  4. gtag Enhanced Ecommerce Tracking in Google Analytics – Tutorial

#4. Check if your website is an ecommerce website.

One more reason to see the missing ecommerce data can be if your GA view is configured for ecommerce tracking but your website is not an ecommerce store. Consequently, you don’t sell any items on your website.

If your website is not an ecommerce website then you should disable ecommerce in your view (profile) by going to Admin > View > Ecommerce Settings and switching off the ‘Enable Ecommerce‘ toggle button:

turn off ecommerce

#5. Use Google Troubleshooter for more assistance.

Google Analytics provides a free tool to get exact reasons for your missing ecommerce data and to troubleshoot its causes. This troubleshooter is created to help you identify and resolve issues with ecommerce tracking and reporting. 

You get multiple possible reasons due to which your ecommerce reporting has stopped working. You can select the closest reason and then Google will provide you with the possible solution.

troubleshooter

Frequently asked questions about how to fix missing ecommerce data in Google Analytics

What are Google Analytics notifications?

Google Analytics notifications (diagnostic) is a feature of Google Analytics that makes regular evaluations of your Google Analytics tracking code, account configuration, and data to find implementation issues and configuration anomalies.

Once it finds an issue, it alerts the GA user through a special message known as a diagnostic notification (also known as Google Analytics notifications).

Why am I seeing a ‘missing ecommerce data’ notification in Google Analytics?

There could be several reasons for getting missing ecommerce data notification 
In the following cases you can get this notification:
1. Your ecommerce tracking has stopped working.
2. Your GA view is configured for ecommerce tracking but ecommerce tracking has not been set up on your website.
3. Your GA view is configured for ecommerce tracking but your website is not an ecommerce store. Consequently, you don’t sell any items on your website.
4. If you have copied a view that has already enhanced ecommerce enabled but your filters are only collecting data from the pages which are not involved in ecommerce. 
5. If you haven’t configured your website view for capturing enhanced ecommerce data.

How to fix missing ecommerce data notifications in Google Analytics?

Based on the reason for having missing ecommerce data notification in Google Analytics, you can fix it in the following ways
1. Check if enhanced ecommerce is enabled or not in Google Analytics view. If not you can enable it for the particular view.
2. If Your ecommerce tracking has stopped working. You can run a test transaction and check into the network tab if the hits are being sent to Google Analytics with ecommerce parameters.
3. Check if you have set up correct ecommerce tracking. If not, try fixing implementation issues.
4. Check if your website is an ecommerce website.
5. Use Google Troubleshooter for more assistance.

  1. Google Analytics Ecommerce Tracking Tutorial
  2. Enhanced Ecommerce Tracking in Google Analytics – Tutorial
  3. Set up Enhanced Ecommerce Tracking in Google Analytics
  4. Using Enhanced Ecommerce segments for Remarketing in Google Analytics
  5. Using Cohort Analysis & Enhanced Ecommerce to Understand User Behavior
  6. Duplicate Transactions (orders) in Google Analytics
  7. Enhanced Ecommerce Tracking via Google Tag Manager
  8. Ecommerce Tracking Google Tag Manager (GTM) – Tutorial
  9. Shopify Enhanced Ecommerce Tracking in Google Analytics – Tutorial
  10. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial
  11. Why Google Analytics and Shopping Cart Sales data don’t match and how to fix it
  12. How to remove / modify Google Analytics ecommerce transaction in one click
  13. Tracking Google Analytics Paypal Referral and other payment gateways
  14. Subscription & Recurring Revenue Analytics in Google Analytics
  15. Understanding Google Analytics Product Data Import
  16. Shopping Cart Analytics Tutorial
  17. Learn To Read E-Commerce Reports In Google Analytics
  18. Dealing with Google Analytics Refund – Reverse Transaction
  19. How to reverse transaction in Google Analytics for gtag.js and analytics.js

Register for the FREE TRAINING...

"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."



Here’s what we’re going to cover in this training…

#1 Why digital analytics is the key to online business success.

​#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.

#4 ​Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

#5 The number 1 reason why conversion optimization is not working for your business.

#6 How to advertise on any marketing platform for FREE with an unlimited budget.

​#7 How to learn and master digital analytics and conversion optimization in record time.



   

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade
error: Alert: Content is protected !!