Last Updated: September 5, 2023

In this article, I will discuss how to fix missing ecommerce data notifications in Google Analytics.

Overview

Google Analytics crawlers make a regular and periodic diagnostic of your website and provide notifications as a reminder to look into the issue and fix it.

Sometimes Google Analytics will show you notifications like “Missing ecommerce data”, “your ecommerce tracking has stopped working”, or “your GA view is configured for ecommerce tracking, but your website is not an ecommerce store”.

We will see how we can fix this notification. But first, let’s understand what these notifications mean.

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What does the missing ecommerce data notification mean in Google Analytics?

You may get a notification for missing ecommerce data like in the image below.

If you have turned on the enhanced ecommerce feature in your Google Analytics view, but there is no data related to ecommerce in that particular view. 

Google Analytics crawlers regularly check your website using their search crawler. It also checks for Google Analytics accounts associated with the website. The crawler has JavaScript enabled, and when it executes, the results are examined to confirm the presence of valid ecommerce data in your Google Analytics view. 

If the crawler does not find valid ecommerce data, it will send you a “Missing ecommerce data” notification.

Once you find the reason and resolve it, you can check again and see the notification as resolved.

Why are you getting missing ecommerce data notifications in Google Analytics?

There could be several reasons for getting missing ecommerce data notification 

In the following cases, you can get this notification:

1. Your ecommerce tracking has stopped working.
2. Your GA view is configured for ecommerce tracking, but ecommerce tracking has not been set up on your website.
3. Your GA view is configured for ecommerce tracking, but your website is not an ecommerce store. Consequently, you don’t sell any items on your website.
4. If you have copied a view that has enhanced ecommerce enabled, but your filters are only collecting data from the pages which are not involved in ecommerce. 
5. If you haven’t configured your website view to capture enhanced ecommerce data.

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How to fix missing ecommerce data notifications in Google Analytics

Here are a few solutions to check if you see missing ecommerce data notifications in Google Analytics

#1. Check if enhanced ecommerce is enabled or not in Google Analytics View.

The first thing to do is check if the enhanced ecommerce reporting is enabled or not for the particular view where you are getting the missing ecommerce data notification.

To check this and fix this, follow the below step.

Step-1: Click on the “Admin” in the left navigation

Step-2: Now click on “Ecommerce Settings” under the “View” column.

Step-3: If you see Enhance ecommerce is turned off like in the below image, then click on the toggle button to turn it “ON”.

Step-4: Similarly, turn “ON” the “Enable Enhanced Ecommerce Reporting”.

After enabling the enhanced ecommerce feature, it should look like the below image.

Now, wait for a day or two and check again. You should see your ecommerce data in the Google Analytics view as expected.

#2. If your ecommerce tracking has stopped working.

If your ecommerce tracking has stopped working, you can run a test transaction and check into the network tab to see if the hits are being sent to Google Analytics with ecommerce parameters.

If you want to learn more about debugging, you can visit Google Analytics Debugger, GTM Debugger Tutorial

If you are still facing issues, you can visit Google Analytics not working? Here are 21 ways to fix it

#3. Check if you have set up correct ecommerce tracking.

One of the reasons you are missing ecommerce data is that your GA view is configured for ecommerce tracking, but ecommerce tracking has not been set up on your website.

In such cases, you should sit down with your dev team and individually check for all ecommerce events being sent to Google Analytics view. This way, you can rectify that each event is sent to analytics and is being recorded.

If you want to learn more about setting up enhanced e-commerce, then check out the following articles one by one:

1. Ecommerce Tracking Google Tag Manager (GTM) – Tutorial
2. Google Analytics Ecommerce Tracking Tutorial
3. Set up Enhanced Ecommerce Tracking in Google Analytics
4. gtag Enhanced Ecommerce Tracking in Google Analytics – Tutorial

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#4. Check if your website is an ecommerce website.

Another reason to see the missing ecommerce data can be if your GA view is configured for ecommerce tracking, but your website is not an ecommerce store. Consequently, you don’t sell any items on your website.

If your website is not an ecommerce website, then you should disable ecommerce in your view (profile) by going to Admin > View > Ecommerce Settings and switching off the ‘Enable Ecommerce’ toggle button:

#5. Use Google Troubleshooter for more assistance.

Google Analytics provides a free tool to get the exact reasons for your missing ecommerce data and troubleshoot its causes. This troubleshooter is created to help you identify and resolve issues with ecommerce tracking and reporting. 

You get multiple reasons why your ecommerce reporting has stopped working. You can select the closest reason, and then Google will provide you with the possible solution.

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