Enhanced Measurement Events are automatically triggered and logged on certain pre-defined user activities. But the events (excluding ‘page_view’ event) are logged only when you have enabled enhanced measurement in Google Analytics 4.
Example of measurement events in GA4
Following are the examples of enhanced measurement events and their corresponding parameters:
page_view
This event is triggered each time a web page loads in a browser window.
scroll
This event is triggered when the first time a user scrolls 90% of a web page.
click
This event is triggered each time a user clicks on an external link.
You can supply additional information with this event by using the following event parameters: link_classes, link_domain, link_id, link_url, outbound (boolean)
view_search_results
This event is triggered each time a user performs a search on your website.
video_start
This event is triggered when a user starts playing an embedded YouTube video.
For supplying additional information use the following event parameters: video_current_time, video_duration, video_percent, video_provider etc.
video_progress
This event is triggered when the user progress through an embedded YouTube video.
For supplying additional information use the following parameters: video_current_time, video_duration, video_percent, video_provider etc.
video_complete
This event is triggered when a user completes watching an embedded YouTube video.
For supplying additional information use the following parameters: video_current_time, video_duration, video_percent, video_provider etc.
file_download
This event is triggered when a user clicks a link to a file.
For supplying additional information use the following parameters: file_extension, file_name, link_classes, link_domain, link_id etc.
Note: You don’t need to add any code or tag on your website in order to track enhanced measurement events.
Frequently Asked Questions about Enhanced Measurement Events in Google Analytics 4 (GA4)
What are enhanced measurement events in Google Analytics 4?
Enhanced Measurement Events are automatically triggered and logged on certain pre-defined user activities. But the events (excluding the ‘page_view’ event) are logged only when you have enabled enhanced measurement in Google Analytics 4.
What events are collected by enhanced measurement events in Google Analytics 4?
Following are the examples of enhanced measurement events. 1. page_view 2. Scroll 3. Click 4. View_search_results 5. video_start 6. video_progress 7. video_complete 8. file_download
What are automatically collected events in Google Analytics 4?
Automatically collected events are triggered by the basic interaction with your website or mobile application. Unlike other custom events, you don’t have to add or modify code to collect these events and it is tracked directly from your SDK or gtag.js code.
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