Enhanced measurement events in Google Analytics 4 (GA4)
An Event is the user’s interaction/activity with a web page element embedded on a website and/or mobile app.
There are four categories of events in Google Analytics 4:
- Automatically Collected Events
- Enhanced Measurement Events
- Recommended Events
- Custom Events
Enhanced Measurement Events are automatically triggered and logged on certain pre-defined user activities. But the events (excluding ‘page_view’ event) are logged only when you have enabled enhanced measurement in Google Analytics 4.
Following are the examples of enhanced measurement events and their corresponding parameters:
page_view
This event is triggered each time a web page loads in a browser window.
scroll
This event is triggered when the first time a user scrolls 90% of a web page.
click
This event is triggered each time a user clicks on an external link.
You can supply additional information with this event by using the following event parameters: link_classes, link_domain, link_id, link_url, outbound (boolean)
view_search_results
This event is triggered each time a user performs a search on your website.
video_start
This event is triggered when a user starts playing an embedded YouTube video.
For supplying additional information use the following event parameters: video_current_time, video_duration, video_percent, video_provider etc.
video_progress
This event is triggered when the user progress through an embedded YouTube video.
For supplying additional information use the following parameters: video_current_time, video_duration, video_percent, video_provider etc.
video_complete
This event is triggered when a user completes watching an embedded YouTube video.
For supplying additional information use the following parameters: video_current_time, video_duration, video_percent, video_provider etc.
file_download
This event is triggered when a user clicks a link to a file.
For supplying additional information use the following parameters: file_extension, file_name, link_classes, link_domain, link_id etc.
Note: You don’t need to add any code or tag on your website in order to track enhanced measurement events.
Check out the official help documentation to learn more about the enhanced measurement events and the parameters each event support: https://support.google.com/analytics/answer/9216061
Get the E-Book (50 Pages)
Get the FREE E-Book (50+ Pages)
To find the list of all the enhanced measurement events recorded in your GA4 reporting view, follow the steps below:
Step-1: Navigate to your GA4 reporting view.
Step-2: Click on ‘Events‘ under ‘Engagement‘:
You should now be able to see the list of all the enhanced measurement events recorded in your GA4 view so far:
Another place to see the list of all the enhanced measurement events is by navigating to the ‘All events’ report:
Register for the FREE TRAINING...
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
An Event is the user’s interaction/activity with a web page element embedded on a website and/or mobile app.
There are four categories of events in Google Analytics 4:
- Automatically Collected Events
- Enhanced Measurement Events
- Recommended Events
- Custom Events
Enhanced Measurement Events are automatically triggered and logged on certain pre-defined user activities. But the events (excluding ‘page_view’ event) are logged only when you have enabled enhanced measurement in Google Analytics 4.
Following are the examples of enhanced measurement events and their corresponding parameters:
page_view
This event is triggered each time a web page loads in a browser window.
scroll
This event is triggered when the first time a user scrolls 90% of a web page.
click
This event is triggered each time a user clicks on an external link.
You can supply additional information with this event by using the following event parameters: link_classes, link_domain, link_id, link_url, outbound (boolean)
view_search_results
This event is triggered each time a user performs a search on your website.
video_start
This event is triggered when a user starts playing an embedded YouTube video.
For supplying additional information use the following event parameters: video_current_time, video_duration, video_percent, video_provider etc.
video_progress
This event is triggered when the user progress through an embedded YouTube video.
For supplying additional information use the following parameters: video_current_time, video_duration, video_percent, video_provider etc.
video_complete
This event is triggered when a user completes watching an embedded YouTube video.
For supplying additional information use the following parameters: video_current_time, video_duration, video_percent, video_provider etc.
file_download
This event is triggered when a user clicks a link to a file.
For supplying additional information use the following parameters: file_extension, file_name, link_classes, link_domain, link_id etc.
Note: You don’t need to add any code or tag on your website in order to track enhanced measurement events.
Check out the official help documentation to learn more about the enhanced measurement events and the parameters each event support: https://support.google.com/analytics/answer/9216061
Get the E-Book (50 Pages)
Get the FREE E-Book (50+ Pages)
To find the list of all the enhanced measurement events recorded in your GA4 reporting view, follow the steps below:
Step-1: Navigate to your GA4 reporting view.
Step-2: Click on ‘Events‘ under ‘Engagement‘:
You should now be able to see the list of all the enhanced measurement events recorded in your GA4 view so far:
Another place to see the list of all the enhanced measurement events is by navigating to the ‘All events’ report:
Register for the FREE TRAINING...
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma