Note: UTM stands for ‘Urchin Tracking Module’. Urchin was the web analytics tool that Google acquired from ‘Urchin Software Corporation’ in April 2005. This tool was later re-branded as Google Analytics.
Why do you need UTM tracking?
Through UTM tracking, you can send detailed information about a marketing campaign to Google Analytics.
For example, through UTM tracking, you can send the following information about a Facebook marketing campaign to GA:
The name of the particular Facebook campaign which generated traffic and sales on your website.
The name of the particular ad set within the Facebook campaign that generated traffic and/or sales on your website.
The name of the particular ad within the particular Facebook ad set that generated traffic and/or sales on your website.
Without UTM tracking, Google Analytics will only tell you that you generated traffic and/or sales from Facebook.
It won’t tell you which particular campaign, adset or ad copy that generated traffic and/or sales on your website.
In order to track the performance of each individual Facebook ad campaign in Google Analytics, you would need to add various UTM parameters at the end of the destination URL of each Facebook ad:
Following is an example of a Facebook ad URL which contains UTM parameters:
These UTM parameters have the power to overwrite the original referrer and send that information to GA, which cannot be sent otherwise.
Similarly, without UTM tracking, Google Analytics will only tell you that you generated traffic and/or sales from email.
It won’t tell you which particular email newsletter campaign or link within the email that generated traffic and/or sales on your website.
Whenever a referrer is dropped or is not passed, Google Analytics is not able to determine the origin of the traffic source and report that traffic as direct traffic.
Non-web documents (like Microsoft Word, Excel, PowerPoint, PDF, etc.) do not send a referrer.
So if a user clicks on a link embedded in a word document to visit your website, then GA would start a new session but without a referrer being passed by the user’s web browser.
Hence the traffic would be reported as direct traffic.
If you want the traffic from the word document to be reported by GA, then you would need to use the UTM campaign tracking parameters in the embedded URLs like the one below:
Desktop email clients (like Microsoft Outlook) and Instant messenger (like Skype, Facebook Messenger, Whatsapp etc.) do not send a referrer.
So if a user clicks on a link embedded in an Outlook email to visit your website, then GA would start a new session but without a referrer being passed by the user’s web browser.
Hence the traffic would be reported as direct traffic.
If you want the traffic from Outlook to be reported by GA, then you would need to use the UTM campaign tracking parameters in the embedded URLs like the one below:
Instant messenger (like Skype, Facebook Messenger, Whatsapp etc.) and other online chat rooms do not send a referrer. Traffic from such apps is reported as direct traffic by Google Analytics.
If you want the traffic from instant messengers to be reported by GA, then you would need to use UTM tracking.
UTM parameters (also known as campaign parameters, campaign variables, tags, variables or utm codes) are the parameters recognized by Google for sending detailed information about your marketing campaigns to Google Analytics.
Following are the UTM parameters supported by Universal Analytics (GA3):
utm_id=<value>
utm_source=<value>
utm_medium=<value>
utm_campaign=<value>
utm_term=<value>
utm_content=<value>
Following are the UTM parameters supported by Google Analytics 4:
utm_id=<value>
utm_source=<value>
utm_medium=<value>
utm_campaign=<value>
utm_term=<value>
utm_content=<value>
utm_source_platform=<value>
utm_campaign_id=<value>
utm_creative_format=<value>
utm_marketing_tactic=<value>
Each UTM parameter is made up of ‘key=value’ pair.
For example,
If utm_source=facebook
Then ‘utm_source’ is the key, and ‘facebook’ is the value.
Similarly,
If utm_medium = paidSocial
Then ‘utm_medium’ is the key, and ‘paidSocial’ is the value.
A website URL which contains UTM parameters is called a custom campaign.
Where can you find the value of the ‘utm_id’ key in GA3?
GA3 does not report on the values of the ‘utm_id’ key. This key is used just for the purpose of uploading the campaign data to GA3.
Where can you find the value of the ‘utm_id’ key in GA4?
GA4 does not report on the values of the ‘utm_id’ key. This key is used just for the purpose of uploading the campaign data to GA4.
What is utm_source (campaign traffic source) in Google Analytics?
‘utm_source’ key is used to send information related to the traffic source of a custom campaign to Google Analytics (both GA3 and GA4).
Its value should be something which denotes the traffic source (i.e. the origin of the traffic).
The traffic source can be system-defined or user-defined.
A System defined traffic source is the one which Google Analytics already recognize as the known source of traffic.
Following are examples of system-defined traffic sources:
google
bing
yahoo
twitter.com
m.facebook.com
t.co etc
When you use a system defined traffic source as the value for your ‘utm_source’ key, Google may group the traffic from custom campaign(s) with one of the system defined traffic source.
The value of utm_source is ‘google’. That means the traffic source is ‘google’.
The value of utm_medium is ‘organic’. That means the traffic medium is ‘organic’.
Google Analytics will report this traffic as:
So Google Analytics will include the traffic from this campaign in Google Organic Search:
All system defined traffic sources in Google Analytics are (by default) in lowercase and case sensitive.
So for Google Analytics, the traffic source ‘google’ is different from ‘Google’.
Once you change the case /spelling of a system defined traffic source, it becomes a user defined traffic source and is reported separately by Google Analytics.
Here the traffic source is ‘Google’ (and not ‘google’), and the medium is ‘organic’.
So Google Analytics will report the traffic from this custom campaign like the one below:
So if you are planning to use a system-defined traffic source as the value of ‘utm_source’ key, then be very careful about how you spell the traffic source name and what case (lowercase, uppercase, camelcase) you use.
One small mistake and your system-defined traffic source will be treated as a user-defined traffic source by GA.
A user defined traffic source is the one which is defined by people like me and you and which is by default, not recognized by Google Analytics.
Here ‘facebook+campaign’ is a user-defined traffic source.
Here is how GA will report on this traffic source:
Note: You can use white spaces to separate two or more words in the values of UTM parameters. Just make sure that you use + instead of a single white space while building the custom campaign.
Generally, the domain name which is expected to refer traffic to your website is used as the value for ‘utm_source’.
So if you are expecting to get traffic from Facebook (as you are running Facebook ads), you can use ‘facebook’ as the value of ‘utm_source’.
Example:
utm_source=facebook
Similarly,
If you are expecting to get traffic from Twitter (as you are running Twitter ads), you can use ‘twitter’ as the value of ‘utm_source’.
Example:
utm_source=twitter
Technically speaking, you can use any number, text or combination of ‘number and text’ as the value for the ‘utm_source’ key:
Where can you find the values of the ‘utm_source’ key in GA4?
You can see the values of the ‘utm_source’ key in GA4 through the following dimensions:
Source
First user source
Session source
What is utm_medium (campaign traffic medium) in Google Analytics?
‘utm_medium’ key is used to send information related to the traffic medium of a custom campaign to Google Analytics(both GA3 and GA4).
Its value should be something which denotes traffic medium (i.e. the category of the traffic).
The traffic medium can be system-defined or user-defined.
A System defined traffic medium is the one which Google Analytics already recognize as the known category of traffic (i.e. medium)
Following are examples of system-defined traffic mediums:
organic
none
social
referral
cpc
ppc
banner
email etc
Generally, the category of the traffic which is expected to refer traffic to your website is used as the value for ‘utm_medium’.
So if you are expecting to get traffic from a social media website like ‘Linkedin’, you can use ‘social’ as the value of ‘utm_medium’.
Example:
utm_medium=social
Similarly,
If you are expecting to get traffic from an email newsletter campaign, you can use ‘email’ as the value of ‘utm_medium’.
Example:
utm_medium=email
When you use a system defined traffic medium as the value for your ‘utm_medium’ key, Google may group the traffic from custom campaign with one of the system defined traffic medium.
For example, consider the following custom campaign:
Here the traffic source is ‘google’ and the medium is ‘organic’.
Here is how GA will report on this traffic medium:
So Google Analytics will include the traffic from this custom campaign under Google Organic Search:
All system defined traffic medium in Google Analytics are (by default) in lowercase and case sensitive.
So for Google Analytics, the traffic medium ‘organic’ is different from ‘Organic’.
Once you change the case /spelling of a system defined traffic medium, it becomes a user defined traffic medium and is reported separately by Google Analytics.
For example, consider the following custom campaign:
Here the traffic source is ‘google’, but the traffic medium is ‘Organic’ (and not ‘organic’).
So Google Analytics will report the traffic from this custom campaign like the one below:
So if you are planning to use a system-defined traffic medium as the value of ‘utm_medium’ key, then be very careful about how you spell the traffic medium and what case (lowercase, uppercase, camelcase) you use.
One small mistake and your system-defined traffic medium will be treated as user-defined traffic medium by GA.
A user defined traffic medium is the one which is defined by people like me and you and which is by default, not recognized by Google Analytics.
Here ‘paidsocial’ is a user-defined traffic medium.
Here is how GA will report on this traffic medium:
Technically speaking, you can use any number, text or combination of ‘number and text’ as the value for the ‘utm_medium’ key:
Where can you find the values of the ‘utm_medium’ key in GA3?
You can see the values of the ‘utm_medium’ key in various Acquisition reports in GA3:
Where can you find the values of the ‘utm_medium’ key in GA4?
You can see the values of the ‘utm_medium’ key in GA4 through the following dimensions:
Medium
First user medium
Session medium
What is utm_campaign (campaign name) in Google Analytics?
‘utm_campaign’ key is used to send the name of the custom campaign to Google Analytics(both GA3 and GA4).
You can use any of the following as the value of ‘utm_campaign’ key:
any text
any number
any combination of text and number
words separated by white spaces
For example:
utm_campaign=Book+promo+Sept2022
utm_campaign=Sept_Bumper_Sales2022
utm_campaign=Analytics-Training-Course
No matter what campaign name you select, ensure that you remain consistent with its spelling, format and case.
For GA, ‘BookPromo’ is a different campaign name than ‘bookpromo’.
Similarly, for Google Analytics,
‘Sept_Bumper_Sales2022’ is a different custom campaign name than ‘Sept-Bumper-Sales2022’ or ‘Sept+Bumper+Sales2022’
The best way to maintain consistency with the name, spelling, case and formatting of campaign names is to maintain a Google Sheet or Excel spreadsheet of all the tagged URLs and always use lowercase.
Note: When you use ‘Sep+Bumper+Sales2022’ as the value of ‘utm_campaign’, then GA displays whitespaces between various words of the campaign name:
Use short and descriptive words as the name of your custom campaign.
If you are running a Facebook campaign, you should use the name of the Facebook campaign as the value for ‘utm_campaign’.
If you are running an email campaign, you should the name of the email campaign as the value for ‘utm_campaign’.
Similarly,
If you are running a Twitter campaign, you should use the name of the Twitter campaign as the value for ‘utm_campaign’.
Where can you find the values of the ‘utm_campaign’ key in GA3?
You can see the values of the ‘utm_campaign’ key in various Acquisition reports in GA3:
Where can you find the values of the ‘utm_campaign’ key in GA4?
You can see the values of the ‘utm_campaign’ key in GA4 through the following dimensions:
Campaign
First user campaign
Session campaign
What is utm_term (campaign term) in Google Analytics?
‘utm_term’ key is used to send the information related to the campaign term (paid search keyword) to Google Analytics(both GA3 and GA4).
The value of this key is often the paid keyword you are bidding on.
For example, if you are bidding on a keyword, say ‘conversion optimization’, you can use the ‘utm_term’ key like the one below:
utm_term=conversion-optimization
The ‘utm_term‘ key is often used when you are manually tagging paid search campaigns.
However, feel free to use this key the way you want.
For example, you can use this key to identify the type of audience you are targeting:
utm_term=new_parents
However, just remember that you should remain consistent with the spelling, formatting and case of the values of the ‘utm_term’ key.
Where can you find the values of the ‘utm_term’ key in GA3?
You can see the values of the ‘utm_term’ key in various Acquisition reports in GA3 via the ‘Keyword‘ dimension:
Where can you find the values of the ‘utm_term’ key in GA4?
You can see the values of the ‘utm_term’ key in GA4 through the following dimensions:
Manual term (at present not available in GA4)
Session manual term
First user manual term
What is utm_content (campaign content) in Google Analytics?
‘utm_content’ key is used to send information related to campaign content (ad version) to Google Analytics(both GA3 and GA4).
For example,
If you have got two banner ads with the same ad copy, call to action, but different graphics, you can use ‘utm_content’ key and set different values for each.
So you can later determine which ad version was more effective in terms of driving traffic and sales.
Note: The use of the UTM parameters: ‘utm_campaign’, ‘utm_term’ and ‘utm_content’ in an ad URL is optional. However, the use of UTM parameters: ‘utm_source’ and ‘utm_medium’ is required.
Where can you find the values of the ‘utm_content’ key in GA3?
You can see the values of the ‘utm_content’ key in various Acquisition reports in GA3 via the ‘Ad Content‘ dimension:
Where can you find the values of the ‘utm_content’ key in GA4?
You can see the values of the ‘utm_content’ key in GA4 through the following dimensions:
Manual ad content (at present not available in GA4)
Session manual ad content
First user manual ad content
What is utm_source_platform in Google Analytics 4?
The ‘utm_source_platform’ key is used to send the name of the marketing platform which sent traffic to your website when you are using a multi-platform ad network.
GA4 often reports the following values for the ‘utm_source_platform’ key:
Google Ads
Manual
Shopping Free Listing
Search Ads 360
Display & Video 360 etc.
Where can you find the values of the ‘utm_source_platform’ key in GA4?
You can see the values of the ‘utm_source_platform’ key in GA4 through the following dimensions:
Source platform
Session source platform
First user source platform
What is utm_campaign_id in Google Analytics 4?
The ‘utm_campaign_id’ is the key required for sending information related to the unique identification number of your campaign for GA4 data import.
Where can you find the value of the ‘utm_campaign_id’ key in GA4?
GA4 does not report on the values of the ‘utm_campaign_id’ key. This key is used just for the purpose of uploading the campaign data to GA4.
What is utm_creative_format in Google Analytics 4?
The ‘utm_creative_format’ key is just like the ‘utm_content’ key and is used to send information related to campaign content (ad version) to GA4
Just like the ‘utm_content’ key, you can also use the ‘utm_creative_format’ key to differentiate ad creatives.
Where can you find the values of the ‘utm_creative_format’ key in GA4?
You will be able to see the values of the ‘utm_creative_format’ key in GA4 through the following dimensions in the near future:
Creative format
Session creative format
First user creative format
Note: The values of the ‘utm_creative_format’ key is currently not reported in GA4.
What is utm_marketing_tactic in Google Analytics 4?
The ‘utm_marketing_tactic’ key is used to send information related to your marketing tactics like your targeting strategies (prospecting, remarketing), bid strategies, buying strategies etc to GA4.
Where can you find the values of the ‘utm_marketing_tactic’ key in GA4?
You will be able to see the values of the ‘utm_marketing_tactic’ key in GA4 through the following dimensions in the near future:
Marketing tactic
Session marketing tactic
First user marketing tactic
Note: The values of the ‘utm_marketing_tactic’ key is currently not reported in GA4.
What is a tagged URL?
A URL which contains UTM parameters is called a ‘tagged URL’. ‘Tagging a URL’ means adding UTM parameters to it.
Dynamic URL Parameters are the parameters which are dynamically added to your web page URL (by your web server) during runtime/page load so that the page renders correctly.
If you remove one of these parameters, then your web page may not display and/or function correctly.
URLs which contain dynamic parameters are called dynamic URLs.
A web page which has got dynamic URL is auto-generated during run time. That is why such web pages are also called ‘dynamic web pages’.
Following is an example of a URL which contains dynamic parameters:
Note (1): A URL which contains both dynamic and UTM parameters is still considered a ‘custom campaign’. As long as the UTM parameters have been added to the URL, the URL is a custom campaign.
Note (2): You can hide UTM parameters from a URL and can still use the UTM parameters in the background. The simplest way to do that is to use a URL shortener tool like bit.ly or use the ‘lookup table‘ in Google Tag Manager.
What is an un-tagged URL?
A URL which does not contain UTM parameters is called an ‘un-tagged URL’.
A URL which contains ‘GCLID’ parameter is called an auto-tagged URL.
GCLID stands for ‘Google Click ID’. It is a unique ID used by Google Analytics to track and display Google Ads clicks in your reports.
The ‘GCLID’ parameters are automatically added to the end of the destination URLs of your Google ads by Google (provided the auto-tagging feature is turned on).
Through the campaign URL builder tool, you can easily and correctly add UTM parameters to the end of your URLs.
This tool works for both UA (Universal Analytics) and GA4. By default, this tool is set to work for GA4.
If you want to use the ‘campaign URL builder’ tool for UA, then you would need to use the toggle button on the top left-hand side:
If you want to tag URLs for ads on the Android mobile app then click on the ‘PLAY’ tab to use the ‘Play Campaign URL Builder tool‘:
Note:When you use the URL builder tool to tag a URL, you just need to enter the ‘values’ of your UTM parameters. The ‘keys’ are automatically added by the URL builder.
Follow the steps below to use the Google Analytics Campaign URL builder tool:
Step-2: Make sure that you are using the correct version of the campaign URL builder tool. So if you are tagging your URLs for GA4, then the toggle button is set to GA4:
Step-3: Make sure that you are using the campaign URL builder for the web. Use this options only if you are planning to tag URLs for a website:
Step-4: Enter your website URL in the ‘Website URL’ text box and then enter the values of your UTM parameters one by one:
Step-5: Scroll down and then click on the ‘Copy Campaign URL‘ button:
You are less likely to make a mistake while tagging URLs if you use the campaign URL builder tool. This is the advantage of using this tool.
Note: If you use Google Ads auto-tagging, then you don’t need to use the campaign URL builder tools. The auto-tagging feature will automatically add the GCLID parameter to the end of your ad URLs.
Personally identifiable information and UTM parameters
Following are examples of personally identifiable information (or PII):
The URL above is used to send the house address, email address and IP address of a user to the Google Analytics server and thus violates Google Analytics terms of service.
Where to add the UTM parameters?
We add UTM parameters to external links.
An external link is a URL which when clicked, takes a user from one web page to another web page and both the source and destination web pages are hosted on different websites/domains.
For example, a link from a Facebook ad to a product detail page hosted on your website is an external link.
Avoid tagging internal links with UTM parameters
An internal link is a URL which when clicked, takes a user from one web page to another web page and both the source and destination web pages are hosted on the same website/domain.
For example,
A link from a product category page (hosted on your website) to a product detail page (also hosted on your website) is an internal link.
Similarly,
A link from one of the web pages of your sub-domain (say blog.abc.com) to a page hosted on your primary domain (abc.com) is an internal link.
Unlike GA4, each Universal Analytics session can be attributed to only one traffic source (whether system defined or user defined) at a time.
So if the value of the traffic source changes in the middle of an existing Google Analytics session, it causes the current GA session to end and a new session to start.
Similarly, any change in the value of the following keys triggers a new Google Analytics session:
utm_source
utm_medium
utm_campaign
utm_term
utm_content
gclid
Because of this reason, when you tag an internal link, it could trigger new Google Analytics sessions and thus inflate your session data.
In short, use UTM parameters to tag only external links.
Links that don’t need tagging
If you are using the auto-tagging feature of Google Ads, then you don’t need to tag the URLs of your ads.
Any traffic source/medium that Google Analytics can automatically detect and report on does not need to be tagged.
For example, GA can automatically detect traffic from all well-known search engines. So you don’t need to tag links for search engines.
Tag an external link only when you want to send some extra information to Google Analytics.
For example, when a user visits your website from Facebook, GA automatically detects the Facebook referrer and ties the user’s activities with the referrer.
So you don’t need to tag Facebook links just for that purpose.
However, if you want to know exactly which Facebook campaign sent traffic to your website, then tag the Facebook ad URLs.
Note: It is not required that the UTM parameters should remain appended to a URL until the end of a Google Analytics session. They just need to be present when a landing page loads for the first time in a web browser.
Enter your tagged URL in your web browser address bar and then press the enter key:
If all the parameters remain intact, then most likely, your UTM parameters are working correctly.
The other thing that you should do is to check the ‘Real Time’ > ‘Traffic Sources’ report in your GA3 view for custom campaign data:
Use the DebugView report, if you want to test UTM parameters in GA4
In the DebugView report, you can view each campaign UTM parameter for a page_view event in real-time.
UTM parameters not working and how to fix them
In the following cases, your UTM parameters won’t work:
#1 Some websites do not support UTM parameters and serve an error page when a UTM parameter is added to a URL.
You can fix this problem by asking your developer to allow UTM parameters in the URLs.
#2 URL redirects (like 301, 302, HTTP to HTTPS redirects or redirect from desktop to mobile website) can cause the UTM parameters to be dropped from the landing page URLs.
When UTM parameters are dropped, the campaign tracking does not work, and the custom campaign data is not sent to Google Analytics.
You can fix this problem by asking your developer to allow sending UTM parametersalong with redirects.
If that is not possible, then tag the destination ad URLs (where a user eventually lands after a redirect).
#3 Sometimes, Google Analytics can not read the values of UTM parameters even when you can see the UTM parameters in the browser address bar.
This can happen when:
Google Analytics Tracking code on the landing page is not valid.
GA tracking code is valid but does not fire for some reason.
Your web server is altering or truncating the UTM parameters.
Your GA reporting view filters do not allow custom campaign data.
GA tracking code is embedded in an IFRAME, and the IFRAME is not a parent frame.
If the GA tracking code is embedded in a child frame, then it can not read the campaign tracking values.
This is because a child frame can not read the address URL of a parent frame. So make sure the GA tracking code is always embedded in the parent frame.
UTM codes (or UTM parameters) are the parameters recognized by Google for sending detailed information about your marketing campaigns to Google Analytics. Following are examples of UTM codes: 1) utm_source=some-value 2) utm_medium=some-value 3) utm_campaign=some-value 4) utm_term=some-value 5) utm_content=some-value
Where do I put the UTM code?
Append the UTM codes to an external link.
How to create UTM codes in Google Analytics?
You can UTM codes in Google Analytics by using the Google Analytics Campaign URL builder tool.
What is UTM in Google Ads?
In Google Ads (Adwords), we use the auto-tagging feature to tag URLs.
How do I set up automatic tagging in Google Ads?
You can set up automatic tagging in Google Ads (Adwords) by enabling the auto-tagging feature.
Register for the FREE TRAINING...
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
Learn and Master Google Analytics 4 (GA4) - 126 pages ebook
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of all the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
