Cost of using BigQuery for Google Analytics

Your monthly cost of using BigQuery will depend upon the following three factors:

  1. The cost of connecting your Google Analytics account to BigQuery
  2. The amount of data you stored in BigQuery (i.e the storage cost)
  3. The amount of data you processed by each query you run (i.e. the query cost)

The first 10 GB of active storage is free each month. After that, you would be charged $0.020 per GB of active storage.

The first 1 terabyte of data processed is free each month. After that, you would be charged $5 per terabyte (TB) of data processed. 

Google Analytics 360 users

Every Google Analytics 360 property comes with a free connection to the BigQuery. So you can connect your Google Analytics account to the BigQuery account for free. 

However, you could still be charged based on your data storage and processing. 

If you are using Google Analytics 360, you get $500 of free credit each month which gives you up to 25 terabytes of data storage and 100 terabytes of data to query each month. 

You will be charged only when you exceed this free usage limit (which is very unlikely). Most GA360 users generally don’t pay anything extra for using the BigQuery.

Google Analytics 3 (or earlier version) users

Google Analytics 3 (or earlier versions) does not come with the free connection to BigQuery. 

In order to connect your Google Analytics account with BigQuery, you would need to use a third-party solution which is going to cost you a little bit of money. 

However, it is unlikely to cost you even 1/100 of $150k / year which all GA360 users pay to access GA data in BigQuery. 

You could also be charged extra based on your data storage and processing. 

However, as long as you remain within 10 GB of data storage and one terabyte of queries per month, your credit card will not be charged. Once you exceed this free usage limit, only then your credit card will be charged.

Long story short, BigQuery is not completely free to use with Google Analytics unless you are using Google Analytics 4 and you stay within the free usage limit every month. 

Google Analytics 4 users

Google Analytics 4 comes with a free connection to the BigQuery. So you won’t need a third-party solution to connect your Google Analytics account with BigQuery. 

However, you could still be charged based on your data storage and processing. 

As long as you remain within 10 GB of data storage and one terabyte of queries per month limit, your credit card will not be charged. Once you exceed this free usage limit, only then your credit card will be charged.

For more details on BigQuery pricing, check out the official resource: https://cloud.google.com/bigquery/pricing 

To learn more about Google Big Query for Google Analytics, check out this article: Google Analytics Bigquery Tutorial

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About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
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