Category Archives: Google Analytics 4

Google Analytics 4 training & tutorial with FREE GA4 ebook

Get Google Analytics 4 training. Learn all about Google Analytics 4 (GA4) through this easy to understand tutorial. Also, get the free ebook on GA4....

GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages)....

Free Form Report in GA4 (Google Analytics 4) – Exploration Report

Learn to create and use the Free Form Report (formerly known as the Exploration Report) in Google Analytics 4 (GA4). The Free form report is available under 'Explore'....

Understanding Event Parameters in Google Analytics 4 (GA4)

Learn all about Event Parameters in Google Analytics 4. Get the FREE ebook on GA4 (50+ pages). Event parameters provide additional information about an event that is sent along with the event. ...

Events Report in Google Analytics 4 (GA4)

Learn about the Events Report in Google Analytics 4 (GA4). Through the 'Events' report you can do the following: #1 You can see the complete list of all the logged (i.e. recorded) events in your GA4 reporting view......

Guide to Attribution Models in GA4 (Google Analytics 4)

Learn all about the Attribution Models in GA4 (Google Analytics 4): Cross-channel rules-based models, Ads-preferred rules-based model (Ads-preferred Last Click model), Data-driven attribution model....

How to Change Attribution Models in GA4 (Google Analytics 4)?

Learn to change Attribution Models in GA4 (Google Analytics 4) through this step by step guide. You can change attribution models through Advertising reports and Attribution Settings....

GA4 Audiences – Creating custom audience in Google Analytics 4

GA4 audiences are the set of users that you can club together based on any combinations of attributes or experience in a particular time frame....

What is GA4 (Google Analytics 4) – The App+Web Property?

What is GA4 (Google Analytics 4)? It is the latest version of Google Analytics (formerly known as Apps+web). Get the FREE ebook on GA4 (50+ pages)....

How to upgrade to GA4 (Google Analytics 4)

Learn to upgrade to GA4 via GA4 Setup Assistant. Google Analytics 4 or GA4 is the latest version of Google Analytics. Since it is the 4th version, it is called Google Analytics 4....

How to create custom insights in Google Analytics 4 (GA4)

In this article, I am going to talk about how to create custom insights in GA4. Google Analytics 4 provides insights using analytics intelligence which is a set of features that uses machine learning and a set of conditions defined by you to help you...

GA4 Dimensions Tutorial with Free GA4 ebook

Learn all about GA4 Dimensions. Google Analytics reports the attribute of your website users as a dimension. Each dimension is made up of names and values. ...

GA4 Conversion Paths Report in Attribution

Learn all about the GA4 Conversion paths report. This report shows users’ paths that lead to conversions under a particular attribution model and in a particular time period....

GA4 Metrics Tutorial with Free Google Analytics 4 Ebook

Learn all about GA4 Metrics. Learn about different types of metrics in GA4. Get the FREE ebook on Google Analytics 4 (50+ pages). A metric is a number that is used to measure one of the characteristics of a dimension. ...

GA4 Custom Metrics Tutorial – Get Free GA4 ebook

Learn all about GA4 Custom Metrics. Custom metrics are user-defined metrics. It is an event parameter that can be either an automatically collected parameter or a custom parameter....

How to rename events in Google Analytics 4 (GA4)

Learn how to rename events in Google Analytics 4. While implementing events in GA4 there might be some typos or tagging mistakes which need to be fixed. You can achieve this by renaming the events....

Understanding Automated Insights in Google Analytics 4 (GA4)

The automated insights in Google Analytics 4 (GA4) are just like the analytics intelligence feature available in Universal Analytics reporting views. They are generated automatically using a machine learning algorithm......

GA4 User Properties (User Scoped Custom Dimensions) – Tutorial

Learn to create and use the GA4 user properties. The User properties are attributes that can be used to define segments of your user base, such as language preference or geographic location....

How to build comparisons (advanced segments) in Google Analytics 4 (GA4)

Learn to build comparisons (advanced segments) in Google Analytics 4. In GA4, comparisons allow you to evaluate subsets of your data side by side. For example, you might compare all data generated by desktop devices and all data generated by mobile d...

Understanding Audience Triggers in Google Analytics 4 (GA4)

Learn about creating and understanding audience triggers in Google Analytics 4. GA4 allows you to create an audience trigger that will fire an event when users match the definition of an audience and become members....

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