Category Archives: GA4

How to import conversions from GA4 property to your Google Ads account

In order to import conversions from your Google Analytics 4 (GA4) property to your Google Ads account follow the steps below:...

How to block internal traffic in GA4 (Google Analytics 4)

In this article, I am going to talk about how to set up internal traffic filters to exclude internal traffic in Google Analytics 4 (GA4). Data filters are configured at the property level. You can create up to 10 filters per property....

Google Signals for GA4 – How to see gender, interest and age data in Google Analytics 4

Google Signals is an advertising reporting feature through which GA4 can collect cross-device data from those website users who have signed in to one of their Google accounts (Gmail, YouTube, etc) and have turned on ad personalization. When you activ...

How To Set Up Ecommerce Tracking in GA4 (Google Analytics 4) via Google Tag Manager

In this article, I am going to show you how to set up ecommerce tracking in Google Analytics 4 (GA4) using Google Tag Manager (GTM). With Google Analytics 4 properties, ecommerce implementation is bit different compared to Universal Analytics....

Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?

Following are the main differences between Google Analytics 4 (GA4) and Universal Analytics: #1 Reporting Interface #2 Measurement Model #3 Tracking IDs #4 Event Tracking set up #5 Event Tracking Automation...

How to set up scroll tracking in GA4 (Google Analytics 4)

Learn to set up scroll tracking in GA4 (Google Analytics 4). Scroll tracking allows you to measure how website users are engaging with your content....

How to set up site search tracking in GA4

Understanding site search in Google Analytics 4 In this article, I am going to talk about setting up site search tracking in Google Analytics 4. With the release of Google Analytics 4 property (GA4) in October 2020, by enabling enhanced measurement i...

Understanding Measurement ID in GA4 (Google Analytics 4)

GA4 properties use a Measurement ID and not a Tracking ID. In order to set up any type of tracking in GA4 via GTM, you would need to use the measurement ID. ...

How to set up Custom Events in GA4 via Google Tag Manager

Learn to set up Custom Events in GA4 (Google Analytics 4) via Google Tag Manager through this step by step guide....

How to set up event tracking in GA4 (Google Analytics 4)

Learn to set up event tracking in Google Analytics 4 (GA4). Any user interactions with content from a web page or a screen load can be tracked as an event....

How to setup enhanced measurement tracking in GA4 (Google Analytics 4)

Enhanced Measurement Events are automatically triggered and logged (i.e. recorded) on certain pre-defined user activities. But the events are logged only when you have enabled enhanced measurement....

Analysis Hub Google Analytics – How to use the Exploration Report in GA4

Learn to create and use the Exploration Report in Google Analytics 4 (GA4). The exploration report is available under the Analysis Hub. ...

How to connect GA4 (Google Analytics 4) with BigQuery

Step-by-step guide to connecting your Google Analytics 4 (GA4) property to BigQuery. BigQuery provides the opportunity to conduct an in-depth analysis of business performance and user interactions....

How to connect GA4 (Google Analytics 4) with Google Ads

Learn to connect GA4 (Google Analytics 4) with Google Ads through this step by step guide. ...

How to connect GA4 (Google Analytics 4) with Google Data Studio

Learn to connect GA4 (Google Analytics 4) with Google data studio through this step by step guide. ...

How to set up conversion tracking in GA4 (Google Analytics 4)

Learn to set up conversion tracking in GA4 (Google Analytics 4) through this step by step guide. ...

How to set up cross-domain tracking in GA4 (Google Analytics 4)

Cross-domain tracking allows you to uniquely identify a user across multiple domains. In this article, I am going to talk about how to set up cross-domain tracking in Google Analytics 4 (GA4)...

How to upgrade to Google Analytics 4 (GA4)

Learn to to upgrade to Google Analytics 4. GA4 is the latest version of Google Analytics. Since it is the 4th version, it is called as GA4....

What is Google Analytics 4 (GA4) – The Apps + Web Property

Google Analytics now allow you to integrate mobile app and website usage data into a single GA Property. This new property is called GA4 and it is available in your GA account when you create a new property....

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