Category Archives: Google Analytics 4

Google Analytics GDPR Compliance Checklist – GA4

Follow the Google Analytics GDPR Compliance Checklist (includes GA4) in 2023 to become GDPR Compliant. 1) Do a full audit of your website and analytics setup. 2) Do not enable ‘Google Analytics Advertising Features’ if you don’t need it....

How to view full page URLs in GA4?

If you want to track the traffic to various subdomains in GA4, you must be able to view full page URLs in GA4 reports. Follow the steps below: Login to your GA4 property and then click on the ‘Explore’ link...

GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages)....

Why is direct traffic increasing and how to fix it in Google Analytics

The following are the top reasons why direct traffic is increasing in Google Analytics. 1) One or more URLs of your marketing campaigns are incorrectly tagged....

Google Analytics 4 Regex (Regular Expressions) Tutorial

Learn to use Google Analytics 4 Regex (Regular Expression). By default, the GA4 property uses fully matches regex. If you want to use partially matches regex in GA4, you would need to use metacharacters....

GA4 filters – Understanding data filters in Google Analytics 4

The GA4 filters are used to include or exclude certain event data. They are configured at the property level. These filters are applied to the event data from the date of creation and do not work retroactively....

GA4 Form Tracking via Google Tag Manager

Learn to set up GA4 form tracking via Google Tag Manager. Learn to test form tracking. See the form tracking data in GA4 (Google Analytics 4) reports. Learn to track forms via the GA4 user interface....

How to track web pages with zero traffic in Google Analytics

In this article, I will show you how to track web pages with zero traffic in Google Analytics 4 (GA4) and Universal Analytics (GA3). Almost every web page on your website got traffic at some point in its lifetime....

How to track email campaigns and traffic in GA4

Learn to track email campaigns and traffic in GA4 (Google Analytics 4) through this step by step guide. To conduct email traffic analysis in GA4, we will create a new exploration report from scratch. This new report would have nine tabs. ...

How to track outbound links in Google Analytics & GA4

Learn to track outbound links in Google Analytics and GA4 with or without Google Tag Manager through this step by step guide. To track outbound links using GTM you would need to do the following: a) Create auto event variable b) Create a trigger...

GA4 Form Interactions Tracking – Enhanced measurement

Through the GA4 form interactions tracking feature, you can track form submissions in your GA4 property without any additional code or tagging....

GA4 Site Search – Tracking Site Search in Google Analytics 4

Through GA4 site search feature you can determine the search terms used by your website visitors to find information on your website....

Self-referral Google Analytics 4 – Referral exclusion GA4

Self-referral Google Analytics 4 - Learn all about fixing self-referral issues in GA4. Learn about referral exclusion via the 'List Unwanted Referrals' GA4 feature....

GAIQ (Google Analytics Individual Qualification) Exam Preparation 2023 (includes GA4)

Complete guide to passing the GAIQ (Google Analytics Individual Qualification) Exam for both Universal Analytics and GA4. Get FREE GAIQ Ebook (62 pages)....

Understanding Event Parameters in Google Analytics 4 (GA4)

Learn all about Event Parameters in Google Analytics 4. Get the FREE ebook on GA4 (50+ pages). Event parameters provide additional information about an event that is sent along with the event. ...

utm_source, utm_medium, utm_campaign Parameters – GA4 (Google Analytics 4)

Learn all about utm_source, utm_medium, utm_campaign, utm_content and other utm parameters in Universal Analytics (GA3) and Google Analytics 4 (GA4). Learn to use campaign URL builder. ...

Organic Search Traffic Analysis in GA4 – Complete Guide

In order to conduct organic search traffic analysis in GA4, we are going to create a new exploration report from scratch. This new report would have nine tabs. ...

Google Analytics 4 Averages – Learn to Analyze & Report above Average

Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt....

How to link Google Search Console to Google Analytics 4 (GA4)

Learn to link Google Search Console to Google Analytics 4 (GA4) through this easy to understand step by step guide. Through such integration, you can view the Google Search Console data (queries, landing pages) in GA4....

GA4 Conversion Rate – How to find it and use it

There are two types of GA4 Conversion Rate metrics available: 'User Conversion Rate' and 'Session Conversion Rate'. The user conversion rate is the percentage of users who triggered any conversion event....

Learn and Master Google Analytics 4 (GA4) - 126 pages ebook

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