Category Archives: Google Analytics 4

Self-referral Google Analytics 4 – Referral exclusion GA4

Self-referral Google Analytics 4 - Learn all about fixing self-referral issues in GA4. Learn about referral exclusion via the 'List Unwanted Referrals' GA4 feature....

GAIQ (Google Analytics Individual Qualification) Exam Preparation 2022 (includes GA4)

Complete guide to passing the GAIQ (Google Analytics Individual Qualification) Exam for both Universal Analytics and GA4. Get FREE GAIQ Ebook (62 pages)....

Understanding Event Parameters in Google Analytics 4 (GA4)

Learn all about Event Parameters in Google Analytics 4. Get the FREE ebook on GA4 (50+ pages). Event parameters provide additional information about an event that is sent along with the event. ...

utm_source, utm_medium, utm_campaign Parameters – GA4 (Google Analytics 4)

Learn all about utm_source, utm_medium, utm_campaign, utm_content and other utm parameters in Universal Analytics (GA3) and Google Analytics 4 (GA4). Learn to use campaign URL builder. ...

Google Analytics 4 training & tutorial with FREE GA4 ebook

Get Google Analytics 4 training. Learn all about Google Analytics 4 (GA4) through this easy to understand tutorial. Also, get the free ebook on GA4....

Organic Search Traffic Analysis in GA4 – Complete Guide

In order to conduct organic search traffic analysis in GA4, we are going to create a new exploration report from scratch. This new report would have nine tabs. ...

Google Analytics 4 Averages – Learn to Analyze & Report above Average

Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt....

How to link Google Search Console to Google Analytics 4 (GA4)

Learn to link Google Search Console to Google Analytics 4 (GA4) through this easy to understand step by step guide. Through such integration, you can view the Google Search Console data (queries, landing pages) in GA4....

GA4 Conversion Rate – How to find it and use it

There are two types of GA4 Conversion Rate metrics available: 'User Conversion Rate' and 'Session Conversion Rate'. The user conversion rate is the percentage of users who triggered any conversion event....

How to backfill GA4 data in BigQuery

Learn to backfill GA4 data in BigQuery through this step by step guide. By backfilling GA4 data, you can get historical data in your BigQuery project....

BigQuery GA4 schema – Send Custom GA4 Data to BigQuery

BigQuery GA4 schema refers to the format and structure of the GA4 data and the Firebase data that is exported to BigQuery. Learn to send Custom GA4 data to BigQuery....

How to Create Landing Pages Report in GA4 (Google Analytics 4)

Learn to create Landing Pages report in GA4 (Google Analytics 4) through this step by step guide. ...

How to segment GA4 data by data stream

Learn to segment GA4 data by data stream through this step by step guide. A data stream is a data source. When the data source is a website, it is called the web data stream....

events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4)

Learn all about events_ & events_intraday_ data tables in BigQuery for Google Analytics 4 (GA4). All the GA4 event data from the previous day(s) is available in the 'events_' data table. ...

How to create Google Ads report in GA4 (Google Analytics 4)

Learn to creae Google Ads report in GA4 (Google Analytics 4) through this step by step guide. A GA4 property does not provide any pre-built report to measure the performance of Google Ads....

Google Analytics 4 Conversion Tracking Guide – GA4 Goals

Learn to track conversions in GA4 through Google Analytics 4 Conversion Tracking guide. A GA4 conversion (also known as a GA4 goal) on a website or app can be any crucial activity that is important to your business....

GA4 (Google Analytics 4) Conversion Paths Report in Attribution

Learn all about the GA4 Conversion paths report. This report shows users’ paths that lead to conversions under a particular attribution model and in a particular time period....

Advertising Snapshot in GA4 (Google Analytics 4) Attribution

Learn all about the Advertising Snapshot in GA4 attribution. The Advertising Snapshot is an advertising workspace in your GA4 property that gives an overview of your conversion performance and your customers’ purchase journeys....

GA4 (Google Analytics 4) Model comparison report in Attribution

Learn all about the GA4 Model comparison report. This report is one of the attribution reports in Google Analytics 4 which is used to compare different attribution models to each other. Such comparison is carried out to identify new optimization oppo...

GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages)....

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