Category Archives: Google Analytics 4

GA4 Data Import Tutorial

Learn about GA4 data import. Through the Google Analytics 4 data import feature you can upload data from external data sources (another point of sale, offline data, CRM data etc.) into your GA4 property....

Key Benefits of Using Google Analytics 4 (GA4)

Learn about the key benefits of using Google Analytics 4 (GA4)....

How to use the user lifetime report in Google Analytics 4 (GA4)

In this article, I am going to talk about how to use the user lifetime report in Google Analytics 4 (GA4). The user lifetime report allows you to show how the website users behave during their lifetime, since they came to your website for the first t...

How to use path analysis report in Google Analytics 4 (GA4)

The path analysis report in Google Analytics 4 allows you to determine the sequence of pages visited by users and the actions performed. For example, you can find the top pages that new users open after opening the home page, or discover what actions...

How to use Segment Overlap Report in Google Analytics 4 (GA4)

Learn how to use the segment overlap report in Google Analytics 4 (GA4). The segment overlap report allows you to compare up to three user segments and see how they overlap and relate to each other. An analysis technique that visualizes the relations...

How to use the Funnel Analysis Report in Google Analytics 4 (GA4)

Learn how to use the funnel analysis report in Google Analytics 4 (GA4). Funnel analysis in GA4 allows you to visualize the steps your users take to complete a task and quickly analyze how well they are succeeding or failing at each step. ...

How to use Google Analytics 4 Event Builder

Google Analytics 4 Event Builder is a tool that allows users to create offline measurement protocol events and send this data to a Google Analytics 4 property....

Understanding Data Sampling in Google Analytics 4 (GA4)

Table of Contents for Understanding Data Sampling in Google Analytics 4 (GA4) Data sampling in Google Analytics 4  Sampling difference in Google Analytics 4 Vs Universal Analytics  Hit limits in Google Analytics 4 Thresholding in Google Ana...

Understanding Channel Groupings in Google Analytics 4 (GA4)

Learn about understanding channel groupings in Google Analytics 4 (GA4) Channel groupings are rule-based groupings of your traffic source. ...

events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4)

Learn all about events_ & events_intraday_ data tables in BigQuery for Google Analytics 4 (GA4). All the GA4 event data from the previous day(s) is available in the 'events_' data table. ...

How to rename events in Google Analytics 4 (GA4)

Learn how to rename events in Google Analytics 4. While implementing events in GA4 there might be some typos or tagging mistakes which need to be fixed. You can achieve this by renaming the events....

Understanding Automated Insights in Google Analytics 4 (GA4)

The automated insights in GA4 are just like the analytics intelligence feature available in Universal Analytics reporting views. They are generated automatically using a machine learning algorithm......

How to create and use predictive audiences in Google Analytics 4 (GA4)

Learn how to create a predictive audience in Google Analytics 4 (GA4). Predictive audiences help you classify users who are likely to perform a certain action in the near future. ...

Google Analytics 4 training & tutorial with FREE GA4 ebook

Get Google Analytics 4 training. Learn all about Google Analytics 4 (GA4) through this easy to understand tutorial. Also, get the free ebook on GA4....

What are predictive metrics in Google Analytics 4 (GA4)

Google Analytics 4 supports predictive metrics, which are derived through machine-learning algorithms that measure the progress to a conversion. GA4 automatically enriches your data by using Google machine-learning algorithms on your dataset to predi...

Understanding Audience Triggers in Google Analytics 4 (GA4)

Learn about creating and understanding audience triggers in Google Analytics 4. GA4 allows you to create an audience trigger that will fire an event when users match the definition of an audience and become members....

Recommended events in Google Analytics 4 (GA4)

Recommended events are the events recommended by Google. They do not automatically get triggered and logged unless you manually implement them. However for a recommended event to work correctly, you must use the exact same event name and parameter(s...

Enhanced measurement events in Google Analytics 4 (GA4)

Enhanced Measurement Events are automatically triggered and logged on certain pre-defined user activities. But the events (excluding 'page_view' event) are logged only when you have enabled enhanced measurement in Google Analytics 4. ...

Automatically collected events in Google Analytics 4 (GA4)

Automatically collected events are automatically triggered and logged (recorded) by Google Analytics 4 (GA4) on certain pre-defined user activities. These pre-defined user activities can be (but not limited to): user clicking on a mobile ad, mobile a...

Understanding Event Parameters in Google Analytics 4 (GA4)

In the context of Google Analytics 4 (GA4), Parameters are the additional information about an event that is sent along with the event. There are three types of event parameters......

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