Category Archives: Google Analytics 4

How to Install Google Analytics 4 on Shopify

Learn to Install Google Analytics 4 on Shopify through this step by step guide. Get the free ebook on Google Analytics 4 (50+ pages)...

GA4 Metrics Tutorial with Free Google Analytics 4 Ebook

Learn all about GA4 Metrics. Learn about different types of metrics in GA4. Get the FREE ebook on Google Analytics 4 (50+ pages). A metric is a number that is used to measure one of the characteristics of a dimension. ...

GA4 Custom Metrics Tutorial – Get Free GA4 ebook

Learn all about GA4 Custom Metrics. Custom metrics are user-defined metrics. It is an event parameter that can be either an automatically collected parameter or a custom parameter....

GA4 Dimensions Tutorial with Free GA4 ebook

Learn all about GA4 Dimensions. Google Analytics reports the attribute of your website users as a dimension. Each dimension is made up of names and values. ...

GA4 Custom Dimensions Tutorial with Free ebook on Google Analytics 4

Learn all about GA4 Custom Dimensions. In the context of Google Analytics 4, a custom dimension is an event parameter. This parameter can be an automatically collected parameter, custom parameter or user property....

Event Scoped Custom Dimensions in GA4 – Tutorial

Learn all about Event Scoped Custom Dimensions in GA4 (Google Analytics 4). Event-scope means the value of the custom dimension is calculated and sent for each event. ...

Google Analytics 4 training & tutorial with FREE GA4 ebook

Get Google Analytics 4 training. Learn all about Google Analytics 4 (GA4) through this easy to understand tutorial. Also, get the free ebook on GA4....

Self-referral Google Analytics 4 – Referral exclusion GA4

Self-referral Google Analytics 4 - Learn all about fixing self-referral issues in GA4. Learn about referral exclusion via the 'List Unwanted Referrals' GA4 feature....

Using the GA4 test property

Learn to set up GA4 test property through this easy to understand step by step guide....

GA4 Data Import Tutorial

Learn about GA4 data import. Through the Google Analytics 4 data import feature you can upload data from external data sources (another point of sale, offline data, CRM data etc.) into your GA4 property....

Key Benefits of Using Google Analytics 4 (GA4)

Learn about the key benefits of using Google Analytics 4 (GA4)....

How to use the user lifetime report in Google Analytics 4 (GA4)

In this article, I am going to talk about how to use the user lifetime report in Google Analytics 4 (GA4). The user lifetime report allows you to show how the website users behave during their lifetime, since they came to your website for the first t...

How to use path analysis report in Google Analytics 4 (GA4)

The path analysis report in Google Analytics 4 allows you to determine the sequence of pages visited by users and the actions performed. For example, you can find the top pages that new users open after opening the home page, or discover what actions...

How to use Segment Overlap Report in Google Analytics 4 (GA4)

Learn how to use the segment overlap report in Google Analytics 4 (GA4). The segment overlap report allows you to compare up to three user segments and see how they overlap and relate to each other. An analysis technique that visualizes the relations...

How to use the Funnel Analysis Report in Google Analytics 4 (GA4)

Learn how to use the funnel analysis report in Google Analytics 4 (GA4). Funnel analysis in GA4 allows you to visualize the steps your users take to complete a task and quickly analyze how well they are succeeding or failing at each step. ...

How to use Google Analytics 4 Event Builder

Google Analytics 4 Event Builder is a tool that allows users to create offline measurement protocol events and send this data to a Google Analytics 4 property....

Understanding Data Sampling in Google Analytics 4 (GA4)

Table of Contents for Understanding Data Sampling in Google Analytics 4 (GA4) Data sampling in Google Analytics 4  Sampling difference in Google Analytics 4 Vs Universal Analytics  Hit limits in Google Analytics 4 Thresholding in Google Ana...

Understanding Channel Groupings in Google Analytics 4 (GA4)

Learn about understanding channel groupings in Google Analytics 4 (GA4) Channel groupings are rule-based groupings of your traffic source. ...

events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4)

Learn all about events_ & events_intraday_ data tables in BigQuery for Google Analytics 4 (GA4). All the GA4 event data from the previous day(s) is available in the 'events_' data table. ...

How to rename events in Google Analytics 4 (GA4)

Learn how to rename events in Google Analytics 4. While implementing events in GA4 there might be some typos or tagging mistakes which need to be fixed. You can achieve this by renaming the events....

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