Category Archives: Facebook Tracking

How to set up the Facebook Attribution Tool

Learn to setup the Facebook Attribution Tool through this step by step guide. This tool is free to use and is available to all Facebook advertisers....

Google Analytics for Facebook Tutorial

Learn to track Facebook ad campaigns in Google Analytics through the Google Analytics for Facebook tutorial. Understand how Facebook traffic moves through the checkout process. ...

Learn to Setup Facebook Pixel via Google Tag Manager

Learn to set up Facebook pixel via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper....

Secret to Setup Facebook Pixel Tracking Correctly in Google Tag Manager

Do you know, most likely, your Facebook Pixel tracking in Google Tag Manager is not set up correctly and it is costing you money. Learn to setup Facebook Pixel Tracking Correctly in Google Tag Manager...

Open Graph Protocol for Facebook Explained with Examples

What is Open Graph Protocol and why you need it? Learn to implement Open Graph Protocol for Facebook on your website. Open Graph Protocol Meta Tags....

Facebook Attribution Models Tutorial

Learn all about Facebook attribution models. Facebook provides seven rule based attribution models and one Algorithmic attribution model called the 'Data Driven' model....

Facebook ROI Calculation, Analysis and Examples

Learn all about calculating and analyzing Facebook ROI with examples. Learn to calculate ROI on your Facebook ads. ...

Facebook Attribution and Conversion Windows Tutorial

Have you ever wondered, why Facebook’s sales data do not match with Google Analytics’ data on Facebook? Have you ever wondered, why Facebook tend to record far more conversions than Google Analytics? Learn about Facebook attribution window. ...

How to Setup Funnels in Facebook Ads Manager

Learn to set up funnel pages in Facebook Ads Manager through this easy to understand step by step guide. A funnel is a navigation path which is made up of series of web pages. You expect your website visitors to follow this funnel to achieve your des...

How to advertise on Facebook for FREE with unlimited budget

You can realistically advertise on Facebook or any other marketing platform (like Google Ads, Twitter etc) for FREE as long as you focus on optimising this one metric...

How to use Funnels for your Facebook Ad Campaigns

In this article i will show you how to use funnel pages for your Facebook ad campaigns....

facebook.com Referral Traffic in Google Analytics Explained

Understand facebook.com Referral traffic in Google Analytics. Learn about Link Shim referrers. Understand difference between l.facebook.com & lm.facebook.com...

Facebook Pixel vs Google Analytics Data Discrepancies

Learn about the Facebook pixel vs google analytics data discrepancies. Following are the top reasons, why your Facebook and Google Analytics do not match:...

Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics

Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking...

Send Facebook Pixel Purchase Event via Google Tag Manager

Learn to send Facebook pixel purchase event via Google Tag Manager (GTM) data layer. Learn to track the sales generated on your website by Facebook users....

Learn to Correctly Track Facebook Referral Traffic in Google Analytics

Learn to correctly track Facebook Referral traffic in Google Analytics by using custom channel grouping ....

Facebook Analytics Tutorial

I recently came across a new tool called FanPageKarma. Through this tool you can do really in-depth analysis of your Facebook Fan page. I liked this tool so much that I thought it is worth writing about it. Once you understand the capabilities of thi...