Category Archives: Conversion Optimization

Website Navigation Best Practices in 2021

Learn about various website navigation design best practices. Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even little difficulty in finding out what they are looking for, then they may not thi...

Shopping cart design best practices in 2021

Learn about the various shopping cart design best practices. The objective of a shopping cart page is to preview the order before completing a purchase and to encourage users to checkout....

Google Analytics Goals and Sales Funnels – Tutorial

Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization....

Shopping Cart Analytics Tutorial

Through Shopping Cart Analytics you can understand and fix multi-device and multi-channel attribution issues and accurately tracking sales data, across devices and platforms....

How to Measure and Improve the Quality of SEO Traffic through Google Analytics

Learn to effectively measure & Improve the quality of SEO Traffic through Google Analytics....

Brand reputation audit to find conversion issues

Learn to conduct brand reputation audit to find conversion issues. Every aspect of your business from ad copies, website design, navigation, product pricing, offers, product quality, order fulfillment, shipping to after-sales service impact the websi...

25 web form design best practices – optimizing forms for conversions

Learn about the various web form design best practices. Since a user generally fills out a form before completing a conversion, optimizing forms for conversion can easily lead to higher conversion rates and sales in a short span of time. ...

Product pricing strategies for ecommerce websites

Learn about the various product pricing strategies for ecommerce websites. Learn about the pricing tactics which can be used to make your prices seem "lower". How can you sell your product at any price you want? ...

Ecommerce Product Images Best Practices

Following are the ecommerce product images best practices: Make sure your product images meet the following technical requirements......

Product detail page design best practices

The objective of a product detail page is to encourage your customers to checkout. The following are the best practices for the design of product detail pages: ...

12 ecommerce best practices for your category pages

The objective of a product category page on an ecommerce website is to take your customers to one or more product detail page(s).The following are the 12 best practices for the design of product category pages. ...

Writing product descriptions that convert

If you consider your ecommerce website as an online showroom then product descriptions are your salespeople. So if your salespeople are not good at selling, you won’t generate many sales. Following are the best practices for writing product descrip...

Schwartz five stages of awareness in marketing

Eugene Schwartz in his book 'Breakthrough Advertising' introduced and explained the five stages of awareness. In order to create an offer/ad copy that resonates with your target audience, you must be aware of these different stages of awareness....

ZMOT (zero moment of truth) in Marketing Explained

Zero Moment of Truth or ZMOT is the most powerful moment in a customer journey to purchase. This is because ZMOT shapes the consumer’s purchase decision. ...

How to Start Conversion Optimization like a Pro

Learn to start Conversion Optimization like a Pro. Determine what the business is prioritizing. Determine what the target market is prioritizing....

Most Important Advanced Segment for Conversion Optimization in Google Analytics

What if I tell you, that majority of your analysis could be geared around optimising your website for people who don’t really matter. Learn about the most important Advanced Segment in Google Analytics....

Understanding the Anatomy of Conversion Optimization

Understand what conversion optimization can do and can't do for your business. Understand the Anatomy of Conversion Optimization. ...

Here is Why Conversion Volume Optimization is better than CRO

Conversion volume optimization (CVO) is a web analytics term coined by yours truly which focuses on optimizing conversion volumes than the conversion rates....

How to do ROI calculations for conversion optimization?

Learn to do ROI calculations for conversion optimization. ...

CPA optimization – How to reduce cost per acquisition

Learn to do CPA optimization. Learn about the 12 guaranteed methods to reduce your Cost Per Acquisition and improve business bottomline. ...

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