Category Archives: Conversion Optimization

Why your website conversion rate is destined to remain poor

70-80% of your website visitors will abandon your shopping cart today. It is inevitable. Only around 20% will make a purchase, the rest 80% with abandon the checkout. So the question is, what you are going to do about that. Will you let them go, ju...

Use these 18 notification emails to double your customer lifetime value

Use these 18 notification emails to double your customer lifetime value....

You are doing Conversion Tracking all wrong. Here is why

If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think....

Introduction to Machine Learning in Conversion Optimization

In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions. ...

How to do ROI calculations for conversion optimization

Learn to do ROI calculations for conversion optimization. ...

Most important Advanced Segment for Conversion Optimization in Google Analytics

What if I tell you, that majority of your analysis could be geared around optimising your website for people who don’t really matter. Learn about the most important Advanced Segment in Google Analytics....

Understanding the Anatomy of Conversion Optimization

Understand what conversion optimization can do and can't do for your business. Understand the Anatomy of Conversion Optimization. ...

10 Google Analytics Views that you must always use

Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI....

Google Analytics Goals and Sales funnels – Complete Guide

Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization....

Understanding Shopping Carts for Analytics and Conversion Optimization

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues....

A/B Testing or Usability Testing. Which one is better?

First thing first, A/B tests and Usability tests are not the one and same thing. A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior. A/B testing (also known as split testing...

Website Errors that kill your Conversions and how to fix them

  “79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2...

Digital Analytics and Marketing Framework for Conversion Optimization

Every analytics consultant or agency worth it salt uses some type of framework in order to measure and optimize its digital marketing efforts. In this article I am going to present the framework I use. My framework is loosely based on the framework p...

12 guaranteed methods to reduce Cost Per Acquisition

I am a big fan of reducing acquisition cost. Just by doing that I can greatly increase the ROI in short period of time without spending a penny more on traffic acquisition. Unlike sales, optimizing cost is relatively easy and it doesn’t require...

How to Start Conversion Optimization like a Pro

Learn to start Conversion Optimization like a Pro. Determine what the business is prioritizing. Determine what the target market is prioritizing....

One tip that will Skyrocket your Analytics Career

  I don’t use the word ‘Skyrocket’ lightly and yes this is not just a clickbait title. Though it is a clickbait title. I just admit it. The marketer inside me could not resist the temptation of using clickbait. In the next few ...

6 data drill downs for improving Ecommerce Products Sales

Get to know the 6 data drill downs which can help you immensely in optimizing your marketing campaigns and eventually sales. Majority of us optimize marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to op...

Advanced Conversion Funnel Analysis via PadiTrack

    Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottom...

10 Techniques to Migrate from Data Driven to Data Smart Marketing

In the next few minutes I will show you ten different techniques that will help you in migrating from being data driven to being data smart. I will also prove it to you how being ‘data smart’ will give you an edge over your competition. Don’t ...

Data Driven or Data blind and why I prefer being Data Smart

    “Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about t...

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