Category Archives: Conversion Optimization

How to use ZMOT to increase Conversions and Sales exponentially

Learn to win at the Zero Moment of Truth (or ZMOT) in order to increase conversions and sales on your website. ZMOT is the most powerful moment in a customer journey to purchase....

You are doing Conversion Tracking all wrong. Here is why

If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think....

6 data drill downs for increasing Ecommerce Products Sales via Google Analytics

Get to know the 6 data drill downs in Google Analytics which can help you in increasing the sales of your Ecommerce Products....

Practical Tips to develop user engagement for e-commerce website

Learn practical tips to develop user engagement on your e-commerce website and increase sales, leads and customer life time value....

Here is Why Conversion Volume Optimization is better than CRO

Conversion volume optimization (CVO) is a web analytics term coined by yours truly which focuses on optimizing conversion volumes than the conversion rates....

Minimum Viable Traffic – the Maths behind Conversion Optimization

Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business. ...

Use these 18 notification emails to double your customer lifetime value

Use these 18 notification emails to double your customer lifetime value....

Introduction to Machine Learning in Conversion Optimization

In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions. ...

How to Start Conversion Optimization like a Pro

Learn to start Conversion Optimization like a Pro. Determine what the business is prioritizing. Determine what the target market is prioritizing....

How to Measure and Improve the Quality of SEO Traffic through Google Analytics

Learn to effectively measure & Improve the quality of SEO Traffic through Google Analytics....

Most important Advanced Segment for Conversion Optimization in Google Analytics

What if I tell you, that majority of your analysis could be geared around optimising your website for people who don’t really matter. Learn about the most important Advanced Segment in Google Analytics....

Digital Analytics and Marketing Framework for Conversion Optimization

Digital analytics and marketing framework to increase conversions and improve business bottomline....

12 Guaranteed Methods to Reduce Cost Per Acquisition

Learn about the 12 guaranteed methods to reduce your Cost Per Acquisition and improve business bottomline. Unlike sales, optimizing cost is relatively easy and it doesn't require great deal of analysis and expertise. ...

Google Analytics Goals and Sales Funnels – Complete Guide

Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization....

10 Google Analytics Views that you must always use

Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI....

Why your website conversion rate is destined to remain poor

70-80% of your website visitors will abandon your shopping cart today. It is inevitable. Only around 20% will make a purchase, the rest 80% with abandon the checkout. So the question is, what you are going to do about that. Will you let them go, ju...

How to do ROI calculations for conversion optimization

Learn to do ROI calculations for conversion optimization. ...

Understanding the Anatomy of Conversion Optimization

Understand what conversion optimization can do and can't do for your business. Understand the Anatomy of Conversion Optimization. ...

Understanding Shopping Carts for Analytics and Conversion Optimization

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues....

A/B Testing or Usability Testing. Which one is better?

First thing first, A/B tests and Usability tests are not the one and same thing. A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior. A/B testing (also known as split testing...

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