Category Archives: Conversion Optimization

How to do ROI calculations for conversion optimization

Learn to do ROI calculations for conversion optimization. ...

Understanding the Anatomy of Conversion Optimization

Understand what conversion optimization can do and can't do for your business. Understand the Anatomy of Conversion Optimization. ...

10 Google Analytics Views that you must always use

Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI....

Understanding Shopping Carts for Analytics and Conversion Optimization

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues....

A/B Testing or Usability Testing. Which one is better?

First thing first, A/B tests and Usability tests are not the one and same thing. A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior. A/B testing (also known as split testing...

Website Errors that kill your Conversions and how to fix them

  “79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2...

Google Analytics Goals and Sales funnels – Complete Guide

Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization....

Digital Analytics and Marketing Framework for Conversion Optimization

Every analytics consultant or agency worth it salt uses some type of framework in order to measure and optimize its digital marketing efforts. In this article I am going to present the framework I use. My framework is loosely based on the framework p...

12 guaranteed methods to reduce Cost Per Acquisition

I am a big fan of reducing acquisition cost. Just by doing that I can greatly increase the ROI in short period of time without spending a penny more on traffic acquisition. Unlike sales, optimizing cost is relatively easy and it doesn’t require...

How to Start Conversion Optimization like a Pro

Learn to start Conversion Optimization like a Pro. Determine what the business is prioritizing. Determine what the target market is prioritizing....

One tip that will Skyrocket your Analytics Career

  I don’t use the word ‘Skyrocket’ lightly and yes this is not just a clickbait title. Though it is a clickbait title. I just admit it. The marketer inside me could not resist the temptation of using clickbait. In the next few ...

6 data drill downs for improving Ecommerce Products Sales

Get to know the 6 data drill downs which can help you immensely in optimizing your marketing campaigns and eventually sales. Majority of us optimize marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to op...

Advanced Conversion Funnel Analysis via PadiTrack

    Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottom...

Most important Advanced Segment for Conversion Optimization in Google Analytics

What if I tell you, that majority of your analysis could be geared around optimizing your website for people who don’t really matter.   Today I am going to share with you  the grand daddy of all advanced segments, which completely changed the way...

10 Techniques to Migrate from Data Driven to Data Smart Marketing

In the next few minutes I will show you ten different techniques that will help you in migrating from being data driven to being data smart. I will also prove it to you how being ‘data smart’ will give you an edge over your competition. Don’t ...

Data Driven or Data blind and why I prefer being Data Smart

    “Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about t...

The Guaranteed way to Sell Conversion Optimization to your Client

    Many people struggle with selling conversion optimization to their clients/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professi...

How to find your Best E-Commerce Clients & improve bottomline

When it comes to understanding your e-commerce clients, you would need following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce clients #4...

7 Powerful methods to Improve your Business Bottomline

Many marketers believe in improving the business bottomline by focusing on the topline growth. By topline growth I mean, increasing the website traffic, increasing sales, brand mentions etc. But this is sub-optimal way of improving the business botto...

How to use Agile Analytics to quickly solve your Conversion problems

‘Agile’ is the ability to move quickly and easily. In analytics, agility is ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very focused analys...