Books on Analytics and Conversion Optimization from OptimizeSmart

Attribution Modelling in Google Analytics and Beyond
The latest book on Attribution Modelling

Attribution modelling is the process of understanding and assigning conversion credit to marketing channels.

The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time.

This book has been written to help you implement attribution modelling in your organisation.


OptimizeSmart three best selling books on Amazon which can help you a lot:

Maths and Stats for Web Analytics and Conversion OptimizationAttribution Modelling in Google Analytics and Facebook Master the Essentials of Email Marketing Analytics


E-Books from OptimizeSmart

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Get the E-Book (50 Pages)

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Get the E-Book (62 Pages)

Learn to read e-commerce reports book banner

Get the E-Book (104 Pages)

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Get the e-book (20 pages)



About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade
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