Books on Analytics and Conversion Optimization from Optimize Smart
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Attribution modelling is the process of understanding and assigning conversion credit to marketing channels.
The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time.
This book has been written to help you implement attribution modelling in your organisation.
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Click on the book cover
Attribution modelling is the process of understanding and assigning conversion credit to marketing channels.
The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time.
This book has been written to help you implement attribution modelling in your organisation.