Books on Analytics and Conversion Optimization from OptimizeSmart

Attribution Modelling in Google Ads and Facebook

New Book – Published January 2019

Attribution Modelling in Google Ads and Facebook

Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels/campaigns for investment at a particular point in time.

This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

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OptimizeSmart three best selling books on Amazon which can help you a lot:

Maths and Stats for Web Analytics and Conversion OptimizationMaster the Essentials of Email Marketing AnalyticsAttribution Modelling in Google Analytics and Beyond


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Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over twelve years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of four books:

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