Books on Analytics and Conversion Optimization from OptimizeSmart

Attribution Modelling in Google Ads and Facebook

Attribution Modelling in Google Ads and Facebook

Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels/campaigns for investment at a particular point in time.

This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

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OptimizeSmart three best selling books on Amazon which can help you a lot:

Maths and Stats for Web Analytics and Conversion OptimizationMaster the Essentials of Email Marketing AnalyticsAttribution Modelling in Google Analytics and Beyond


E-Books from OptimizeSmart

Get the E-Book (50 Pages)

Get the E-Book (62 Pages)

Learn to read e-commerce reports book banner

Get the E-Book (104 Pages)

Get the e-book (20 pages)

 


About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade
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