Books on Analytics and Conversion Optimization from Optimize Smart

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Attribution Modelling in Google Analytics and Beyond
The latest book on attribution modelling
Paperback 499 pages

Attribution modelling is the process of understanding and assigning conversion credit to marketing channels.

The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time.

This book has been written to help you implement attribution modelling in your organisation.

Optimize Smart’s three best selling books on Amazon:

Maths and Stats for Web Analytics and Conversion Optimization
Paperback 430 pages
Attribution Modelling in Google Ads and Facebook
Paperback 466 pages
Master the Essentials of Email Marketing Analytics
Paperback 104 pages

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About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade
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