Blocking internal traffic via IPv6 based view filter in Google Analytics

If your company is very big with hundreds or even thousands of employees and it is not possible for you to force every employee/supplier/stakeholder to use the ‘Google Analytics Opt out add on’ (which is by the way the most efficient way to block internal traffic in Google Analytics) then consider using IP based view filters to block internal traffic in Google Analytics.

But before we move forward with setting up and testing IPv6 based view filter, let us take a quick recap of IP addresses.

Introduction to IPv6 vs IPv4 IP addresses

IPv6 (or Internet protocol version 6) is the protocol designed to replace the current IPv4 (or Internet protocol version 4).

IPv6 protocol has been developed so that more users and devices can communicate with each other on the internet.

You can create and assign more IP addresses by using IPv6 than by using IPv4.

This is because IPv4 addresses are 32 bits longs.

Whereas IPv6 addresses are 128 bits long.

Following is an example of IPv4 based IP address:

Following is an example of IPv6 based IP address:


To determine both the IPv4 and Ipv6 IP addresses of your computer, use this tool:

Note: An Ipv6 address assign to you can change any day any time, just like an IPv4 address.

Blocking internal traffic in Google Analytics via IPv6 based view filters

In order to block internal traffic via IPv6 based filter follow the steps below:

Step-1: Determine your IPv6 based IP address from here: and make a note of it.

Step-2: Navigate to the ‘admin’ section of your main view in Google Analytics and then click on the ‘Filters’ link under the ‘View’ column:

Step-3: Click on the ‘Add Filter’ button and then set up the new filter as shown below:

Step-4: Once you have added your IPv6 address then click on the ‘save’ button.

Note: View filters can take some time to start working. So do not immediately start testing your filter. Wait for 15-20 min before you start testing.

Related Article: How to turn on IP Anonymization in Google Analytics and Google Tag Manager

Learn about the Google Analytics Usage Trends Tool

The Google Analytics usage trend is a new tool which is used to visualise trends in your Google Analytics data and to perform trend analysis.

Do you want to Learn Web Analytics in 8 Weeks?

  • Learn and Master Web Analytics, Conversion Optimization & Google Analytics from Industry Expert in 8 weeks.
  • Lifetime access to the course + Lifelong FREE course updates.
  • New study material added every few months (lifelong learning).
  • Up to date training material.
  • Most exhaustive course on Google Analytics on the internet.
  • Hundreds of Assessments to test your learning.
  • Your 24/7, 365 days a year reference source.
  • Learn at your own pace and from any place.

Take your Analytics knowledge to the next level. Checkout my Best Selling Books on Amazon

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Himanshu Sharma

Certified web analyst and founder of

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over eleven years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of and

I am also the author of three books:

error: Alert: Content is protected !!