Blocking internal traffic via IPv6 based view filter in Google Analytics

If your company is very big with hundreds or even thousands of employees and it is not possible for you to force every employee/supplier/stakeholder to use the ‘Google Analytics Opt out add on’ (which is by the way the most efficient way to block internal traffic in Google Analytics) then consider using IP based view filters to block internal traffic in Google Analytics.

But before we move forward with setting up and testing IPv6 based view filter, let us take a quick recap of IP addresses.

Introduction to IPv6 vs IPv4 IP addresses

IPv6 (or Internet protocol version 6) is the protocol designed to replace the current IPv4 (or Internet protocol version 4).

IPv6 protocol has been developed so that more users and devices can communicate with each other on the internet.

You can create and assign more IP addresses by using IPv6 than by using IPv4.

This is because IPv4 addresses are 32 bits longs.

Whereas IPv6 addresses are 128 bits long.

Following is an example of IPv4 based IP address:

Following is an example of IPv6 based IP address:


To determine both the IPv4 and Ipv6 IP addresses of your computer, use this tool:

Note: An Ipv6 address assign to you can change any day any time, just like an IPv4 address.

Blocking internal traffic in Google Analytics via IPv6 based view filters

In order to block internal traffic via IPv6 based filter follow the steps below:

Step-1: Determine your IPv6 based IP address from here: and make a note of it.

Step-2: Navigate to the ‘admin’ section of your main view in Google Analytics and then click on the ‘Filters’ link under the ‘View’ column:

Step-3: Click on the ‘Add Filter’ button and then set up the new filter as shown below:

Step-4: Once you have added your IPv6 address then click on the ‘save’ button.

Note: View filters can take some time to start working. So do not immediately start testing your filter. Wait for 15-20 min before you start testing.

Related Article: How to turn on IP Anonymization in Google Analytics and Google Tag Manager

Do you want to Learn and Master Web Analytics in 8 Weeks?

I get dozens of emails every week from people asking for career advice in web analytics.

The questions range from ‘where do I start?’, ‘which books should I read?’, ‘how do I prepare for GAIQ?’ to how do I become a good analyst?

So I thought why not dedicate a whole video on answering these burning questions.

Here is what we are going to cover, in the next few minutes, in this video lesson:

#1 Who am I? What’s my story and why you should listen to me?

#2 The number 1 reason, why most marketers and business owners are not able to scale their advertising and maximize sales for themselves and/or for their clients.

#3 How in just couple of years, I went from a complete novice in web analytics to the author of three best selling books on web analytics? And how you can achieve the same transformation in your career and that too in much shorter time frame.

#4 What is the difference between web analytics and Google Analytics?

Join the Course

Take your analytics knowledge to the next level. Check out my best selling books on Amazon

Attribution Modelling in Google Ads and Facebook NEW
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. Learn how to leverage the knowledge of attribution modelling, understand the customer purchasing journey and determine the most effective marketing channels for investment.

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Himanshu Sharma

Certified web analyst and founder of

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over twelve years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of and

I am also the author of four books:

error: Alert: Content is protected !!