Blocking internal traffic via IPv6 based view filter in Google Analytics

If your company is very big with hundreds or even thousands of employees and it is not possible for you to force every employee/supplier/stakeholder to use the ‘Google Analytics Opt out add on’ (which is by the way the most efficient way to block internal traffic in Google Analytics) then consider using IP based view filters to block internal traffic in Google Analytics.

But before we move forward with setting up and testing IPv6 based view filter, let us take a quick recap of IP addresses.

Introduction to IPv6 vs IPv4 IP addresses

IPv6 (or Internet protocol version 6) is the protocol designed to replace the current IPv4 (or Internet protocol version 4).

IPv6 protocol has been developed so that more users and devices can communicate with each other on the internet.

You can create and assign more IP addresses by using IPv6 than by using IPv4.

This is because IPv4 addresses are 32 bits longs.

Whereas IPv6 addresses are 128 bits long.

Following is an example of IPv4 based IP address:

Following is an example of IPv6 based IP address:


To determine both the IPv4 and Ipv6 IP addresses of your computer, use this tool:

Note: An Ipv6 address assign to you can change any day any time, just like an IPv4 address.

Blocking internal traffic in Google Analytics via IPv6 based view filters

In order to block internal traffic via IPv6 based filter follow the steps below:

Step-1: Determine your IPv6 based IP address from here: and make a note of it.

Step-2: Navigate to the ‘admin’ section of your main view in Google Analytics and then click on the ‘Filters’ link under the ‘View’ column:

Step-3: Click on the ‘Add Filter’ button and then set up the new filter as shown below:

Step-4: Once you have added your IPv6 address then click on the ‘save’ button.

Note: View filters can take some time to start working. So do not immediately start testing your filter. Wait for 15-20 min before you start testing.

Related Article: How to turn on IP Anonymization in Google Analytics and Google Tag Manager


What is the difference between Digital Analytics and Google Analytics?

99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.

Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.

You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.

You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Digital Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.

So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

You can sign up for the free training here:

I truly hope you find it helpful.  

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

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Himanshu Sharma

Digital Marketing Consultant and Founder of

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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