Automatically collected events in Google Analytics 4 (GA4)

Last Updated: May 20, 2022

Introduction

An event is the user’s interaction/activity with a web page element embedded on a website and/or mobile app.

There are four categories of events in Google Analytics 4:

  1. Automatically Collected Events
  2. Enhanced Measurement Events
  3. Recommended Events
  4. Custom Events

Automatically collected events are automatically triggered and logged (recorded) by Google Analytics 4 (GA4) on certain pre-defined user activities.

These pre-defined user activities can be (but are not limited to):

  • A user clicking on a mobile ad
  • A mobile ad being served on a screen
  • Viewing of a mobile ad
  • Crashing of an app
  • Downloading of a file
  • Launching of a mobile app for the first time
  • Visiting a website for the first time.
  • Completing an in-app purchase
  • Loading of a web page
  • Transitioning of a screen on a mobile app
  • Reaching the bottom of a web page
  • Video starts playing
  • Video progression
  • Video ends playing
  • Performing a site search etc.

Note: You don’t need to add any code or tag on your website/app in order to track automatically collected events.

Example of automatically collected events in GA4

The following are examples of automatically collected events and their corresponding parameters:

ad_click

This event is triggered when a user clicks on a mobile ad.

You can supply additional information with this event by using the following parameter ‘ad_event_id‘.

ad_exposure

This event is triggered when a mobile ad is served on a screen.

You can supply additional information with this event by using the following parameters: firebase_screen, firebase_screen_id, firebase_screen_class, exposure_time.

ad_impression

This event is triggered when a user views a mobile ad.

You can supply additional information with this event by using the following parameter ‘ad_event_id

app_exception

This event is triggered when an app crashes or throws an error.

For supplying additional information use the following parameters: fatal, timestamp, engagement_time_msec

file_download

This event is triggered when a user downloads a file from a website.

For supplying additional information use the following parameters: file_extension, file_name link_classes, link_domain, link_id, link_text, link_url

first_open

This event is triggered when a user first time launches an app after installing or re-installing it.

For supplying additional information use the following parameters: previoius_gmp_app_id, updated_with_analytics, previous_first_open_count, system_app etc.

first_visit

This event is triggered when a user visits a website for the first time.

in_app_purchase

This event is triggered when a user completes an in-app purchase.

For supplying additional information use the following parameters: product_id, price, value, currency, quantity etc

page_view

This event is triggered each time a web page loads in the browser window.

screen_view

This event is triggered when a screen transition occurs.

For supplying additional information use the following parameters: firebase_screen, firebase_screen_class, firebase_screen_id, firebase_previous_screen etc.

For a complete list of automatically collected events and the supported parameters, check out the official help documentation: https://support.google.com/analytics/answer/9234069

Where to find automatically collected events in Google Analytics 4?

You can find the automatically collected events in the ‘All Events‘ report.

Follow the steps below:

Step-1: Navigate to your GA4 reporting view and click on ‘Reports’.

Reports

Step-2: Click on ‘Engagements’.

Engagement

Step-3: Now click on ‘Events’.

Events

You should now be able to see the complete list of all the logged events (including automatically collected events) in your GA4 reporting view:

complete list of all the logged events in your GA4 reporting view

#1 Google Analytics 4 Intro

  1. What is GA4 (Google Analytics 4) – The Apps + Web Property?
  2. Key Benefits of Using Google Analytics 4 (GA4)
  3. How to upgrade to GA4 (Google Analytics 4)
  4. Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?
  5. Google Signals GA4 – See demographics (gender, age) in Google Analytics 4
  6. Understanding Google Analytics Measurement ID (GA4)
  7. Google Analytics 4 training & tutorial with FREE GA4 ebook
  8. Using the GA4 (Google Analytics 4) Test Property

#2 Google Analytics 4 Integrations

  1. How to connect GA4 (Google Analytics 4) with Google Data Studio
  2. How to link GA4 (Google Analytics 4) with Google Ads
  3. How to link Google Search Console to Google Analytics 4 (GA4)
  4. How to Install Google Analytics 4 on Shopify

#3 Google Analytics 4 Events

  1. GA4 (Google Analytics 4) Event Tracking Setup Tutorial
  2. Understanding Event Parameters in Google Analytics 4 (GA4)
  3. Recommended events in Google Analytics 4 (GA4)
  4. Enhanced measurement events in Google Analytics 4 (GA4)
  5. Automatically collected events in Google Analytics 4 (GA4)
  6. How to set up GA4 Custom Events via Google Tag Manager
  7. Events Report in Google Analytics 4 (GA4)
  8. How to rename events in Google Analytics 4 (GA4)
  9. How to use Google Analytics 4 Event Builder

#4 Google Analytics 4 Conversions

  1. Google Analytics 4 Conversion Tracking Guide – GA4 Goals
  2. How to import conversions from GA4 property to your Google Ads account

#5 Google Analytics 4 Dimensions

  1. GA4 (Google Analytics 4) Dimensions Tutorial
  2. GA4 (Google Analytics 4) Custom Dimensions Tutorial
  3. GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
  4. Event Scoped Custom Dimensions in GA4 – Tutorial

#6 Google Analytics 4 Metrics

  1. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook
  2. GA4 (Google Analytics 4) Custom Metrics Tutorial
  3. What are predictive metrics in Google Analytics 4 (GA4)

#7 Google Analytics 4 Ecommerce

  1. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

#8 Google Analytics 4 Specialized Tracking

  1. GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial
  2. Cross Domain Tracking in GA4 (Google Analytics 4) Setup Guide
  3. GA4 Site Search – Tracking Site Search in Google Analytics 4
  4. GA4 (Google Analytics 4) Scroll Tracking Tutorial
  5. Self-referral Google Analytics 4 – Referral exclusion GA4
  6. GA4 (Google Analytics 4) Data Import Tutorial
  7. Google Analytics 4 Content Grouping – Create Content Groups in GA4
  8. How to track single page apps in Google Analytics 4 (GA4)

#9 Google Analytics 4 filters

  1. GA4 filters – Understanding data filters in Google Analytics 4
  2. How to create and test filters in Google Analytics 4 (GA4)?
  3. Exclude internal traffic in GA4 (Google Analytics 4) via IP filter

#10 Google Analytics 4 Explorations

  1. Free Form Report in GA4 (Google Analytics 4) – Exploration Report
  2. How to use the user lifetime report in Google Analytics 4 (GA4)
  3. How to use Path exploration report in GA4 (Google Analytics 4) – Path analysis
  4. How to use Segment Overlap Report in Google Analytics 4 (GA4)
  5. How to use the Funnel Exploration Report in GA4 (Google Analytics 4) – Funnel Analysis
  6. Cohort Exploration Report in Google Analytics 4 (GA4)
  7. How to Create Landing Pages Report in Google Analytics 4 (GA4)

#11 Google Analytics 4 Advanced

  1. Understanding Google Analytics 4 Sessions
  2. GA4 (Google Analytics 4) Measurement Protocol Tutorial
  3. How to build comparisons (advanced segments) in Google Analytics 4 (GA4)
  4. Understanding Automated Insights in Google Analytics 4 (GA4)
  5. Understanding Channel Groupings in Google Analytics 4 (GA4)
  6. Understanding Data Sampling in Google Analytics 4 (GA4)

#12 Google Analytics 4 Reporting

  1. How to create custom insights in Google Analytics 4 (GA4)
  2. How to use Debug View report in Google Analytics 4 (GA4)

#13 Google Analytics 4 Attribution

  1. Guide to Attribution Models in GA4 (Google Analytics 4)
  2. How to Change Attribution Models in GA4 (Google Analytics 4)?
  3. GA4 (Google Analytics 4) Conversion Paths Report in Attribution
  4. GA4 (Google Analytics 4) Model comparison report in Attribution
  5. Advertising Snapshot in GA4 (Google Analytics 4) Attribution

#14 Google Analytics 4 Audiences

  1. GA4 Audiences – Creating custom audience in Google Analytics 4
  2. How to create a remarketing audience in Google Analytics 4 (GA4)
  3. Understanding Audience Triggers in Google Analytics 4 (GA4)
  4. Google Analytics 4 (GA4) Predictive Audiences – Tutorial

#15 Google Analytics 4 BigQuery

  1. GA4 BigQuery – Connect Google Analytics 4 with BigQuery
  2. How to connect and export data from GA4 to BigQuery
  3. events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4)

Frequently Asked Questions About Automatically collected events in Google Analytics 4 (GA4)

What are automatically collected events in Google Analytics 4?

Automatically collected events are triggered by the basic interaction with your website or mobile application. Unlike other custom events, you don’t have to add or modify code to collect these events and it is tracked directly from your SDK or gtag.js code.

What events are automatically collected in Google Analytics 4?

Following are few examples of events that are automatically collected.
– Outbound link clicks
– File download
– First visit
– Pageviews
– Scroll
– Session start
– Video start
– Video progress
– Video complete
– View search results, Etc.

There are several other events as well that are automatically collected.

What are enhanced measurement events in Google Analytics 4?

Enhanced Measurement Events are automatically triggered and logged on certain pre-defined user activities. But the events (excluding the ‘page_view’ event) are logged only when you have enabled enhanced measurement in Google Analytics 4

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