Attributed Conversions & Attributed Revenue Explained in Google Attribution

Through the report settings panel in the ‘Model comparison’ report you can change the ‘% CHANGE selection’ setting to ‘Attributed Conversions’ or ‘Attributed Revenue’:

Attributed Conversions

Attributed Conversions – Use this setting if you want to see the change in the goal conversions between two attribution models in the ‘Model comparison’ report:

Note (1): Attributed conversions refer to the number of conversions attributed to the selected dimension (here ‘Default Channel grouping’).
Note(2): The positive change in attributed conversions is highlighted in green color and negative change is highlighted in red color.

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Attributed Revenue

Attributed Revenue – Use this setting if you want to see the change in revenue between two attribution models in the ‘Model comparison’ report:

Note (1): Attributed revenue refer to the amount of revenue attributed to the selected dimension (here ‘Default Channel grouping’).
Note(2): The positive change in attributed revenue is highlighted in green color and negative change is highlighted in red color.

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