Attributed Conversions & Attributed Revenue Explained in Google Attribution

Attribution Modelling

Through the report settings panel in the ‘Model comparison’ report you can change the ‘% CHANGE selection’ setting to ‘Attributed Conversions’ or ‘Attributed Revenue’:

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Attributed Conversions

Attributed Conversions – Use this setting if you want to see the change in the goal conversions between two attribution models in the ‘Model comparison’ report:

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Note (1): Attributed conversions refer to the number of conversions attributed to the selected dimension (here ‘Default Channel grouping’).
Note(2): The positive change in attributed conversions is highlighted in green color and negative change is highlighted in red color.

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Attributed Revenue

Attributed Revenue – Use this setting if you want to see the change in revenue between two attribution models in the ‘Model comparison’ report:

1 3 1

Note (1): Attributed revenue refer to the amount of revenue attributed to the selected dimension (here ‘Default Channel grouping’).
Note(2): The positive change in attributed revenue is highlighted in green color and the negative change is highlighted in red color.

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My best selling books on Digital Analytics and Conversion Optimization

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Master the Essentials of Email Marketing Analytics
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Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade