Assisted Conversions Report in Google Ads (Adwords)
Table of Contents
- What are Assisted Conversions?
- Last Ad Click and Last Ad Impression
- Assisted Ad Click and Assisted Ad Impression
- How to View and Use the Assisted Conversions Report in Google Ads
- Types of Assisted Conversions
- Introduction to Click Assisted Conversions
- Introduction to Click Assisted Conversions Value
- Introduction to Last Click Conversions
- Introduction to Last Click Conversions Value
- Click-Assisted Conversions / Last Click Conversions
- Introduction to Impression Assisted Conversions
- Introduction to Impression Assisted Conversions Value
- Impression-Assisted Conversions / Last Click Conversions
- Difference between ‘Click-Assisted Conversions / Last Click Conversions’ and ‘Impression-Assisted Conversions / Last Click Conversions’
- Other Articles Related to Attribution Modelling in Google Ads
The ‘Assisted Conversions’ report in Google Ads (formerly Google Adwords) tell you about assisted conversions generated by a campaign, ad group, keyword and match type.
What are Assisted Conversions?
In the context of Google Ads, assisted conversions are those conversion actions which were assisted by ad clicks (excluding the last ad click) or ad impressions (excluding the last ad impression).
For example, for the conversion action ‘website purchase’ the ‘assisted conversions’ represents those website purchases which were assisted by ad clicks (excluding the last ad click) or ad impressions (excluding the last ad impression).
Get my best selling books on Attribution Modelling
- Learn to implement attribution modelling in your organisation
- Understand the customer purchase journey across devices
- Determine the most effective marketing channels for investment
Click book covers to find out more
Last Ad Click and Last Ad Impression
The ‘last ad click’ is the click on a search network ad that happened just before a conversion.
The ‘last ad impression’ is the serving of a search network ad that happened just before the last ad click.
The ad impression that is recorded just before the last ad click is the last ad impression.
Assisted Ad Click and Assisted Ad Impression
An ad click other than the last ad click is called the assisted ad click.
An ad impression other than the last ad impression is called the assisted ad impression.
Get the E-book (52 Pages)
How to View and Use the Assisted Conversions Report in Google Ads
In order to view and use the ‘Assisted Conversions’ report, follow the steps below:
Step-1: Setup conversion tracking in your Google Ads account.
Step-2: Make sure that your Google Ad account has collected at least 30 days of conversion data from search network ads in your Google Ads reports. Otherwise you are most likely to draw wrong conclusions from your analysis.
Step-3: In your Google Ads account, click on the ‘Tools’ tab and then click on the ‘Search Attribution‘ link under the ‘Measurement’ section:
Step-4: Click on the ‘Assisted Conversions’ link:
Types of Assisted Conversions
In the context of Google Ads there are two types of assisted conversions:
- Click assisted conversions
- Impression assisted conversions
Introduction to Click Assisted Conversions
‘Click assisted conversions’ are those conversion actions which were assisted by ad clicks (excluding the last ad click).
For example, if your selected conversion action (in the ‘Assisted Conversion report) is ‘website purchase’:
Then ‘Click assisted conversions’ represents those website purchases which were assisted by ad clicks (excluding the last ad click):
Similarly, if your selected conversion action is ‘website leads’ then ‘Click assisted conversions’ represents those website leads which were assisted by ad clicks (excluding the last ad click).
The Assisted conversions report can tell you ‘click assisted conversions’ generated by a campaign, adgroup, keyword and match type:
You can click on a campaign name to see the click assisted conversions generated by all the ad groups in that campaign:
Similarly, you can click on an ad group name to see the click assisted conversions generated by all the keywords in that ad group:
The assisted conversions report show breadcrumb at the top through which you can determine where you currently are, in the report:
You can apply a secondary dimension to the data table in the assisted conversions report by clicking on the plus (+) drop down menu:
You can apply up to three additional dimensions to the data table in the assisted conversions report by repeatedly clicking on the plus (+) drop down menu:
Introduction to Click Assisted Conversions Value
‘Click Assisted Conversions Value’ is the total value associated with ‘Click assisted conversions’.
For example, if your selected conversion action is ‘website purchase’:
then ‘Click Assisted Conversions Value’ represents the total value (i.e. revenue) associated with those website purchases which were assisted by ad clicks other than the last ad clicks:
Similarly, if your selected conversion action is website leads (like ‘brochure order):
then ‘Click Assisted Conversions Value’ represents the total value associated with those website leads which were assisted by ad clicks other than the last ad clicks.
The Assisted conversions report can tell you ‘click assisted conversion value’ for the click assisted conversions generated by a campaign, adgroup, keyword and match type:
Introduction to Last Click Conversions
‘Last Click conversions’ are those conversion actions which were assisted by last ad clicks.
For example, if your selected conversion action is ‘website purchase’ then ‘Last Click conversions’ represents those website purchases which were assisted by last ad clicks:
Similarly, if your selected conversion action is ‘website leads’ then ‘Last Click conversions’ represents those website leads which were assisted by last ad clicks.
The Assisted conversions report can tell you ‘Last Click conversions’ generated by a campaign, adgroup, keyword and match type:
Introduction to Last Click Conversions Value
‘Last Click Conversion Value’ is the total value associated with ‘Last click conversions’.
For example, if your selected conversion action is ‘purchase’ then the ‘Last Click Conversion Value’ represents the total value (i.e. revenue) associated with those website purchases which were assisted by last ad clicks:
Similarly, if your selected conversion action is website leads then the ‘Last Click Conversion Value’ represents the total value associated with those website leads which were assisted by last ad clicks.
The Assisted conversions report can tell you ‘Last Click Conversion Value’ for the ‘last click conversions’ generated by a campaign, adgroup, keyword and match type:
Click-Assisted Conversions / Last Click Conversions
Through this ratio metric you can determine whether a Campaign, Ad Group, keyword or Match Type played:
- equal role in both assisting and completing conversions
- bigger role in assisting conversions
- bigger role in directly completing conversions.
For example, for a keyword:
If the ratio (i.e. Click-Assisted Conversions / Last Click Conversions) is 1 or near 1 then it means the keyword played equal role in both assisting and directly completing conversions.
If the ratio is greater than 1 then it means the keyword played bigger role in assisting conversions than directly completing conversions.
If the ratio is less than 1 then it means the keyword played bigger role in directly completing conversions than assisting conversions.
Similarly, for a campaign:
If the ratio (i.e. Click-Assisted Conversions / Last Click Conversions) is 1 or near 1 then it means the campaign played equal role in both assisting and directly completing conversions.
If the ratio is greater than 1 then it means the campaign played bigger role in assisting conversions than directly completing conversions.
If the ratio is less than 1 then it means the campaign played bigger role in directly completing conversions than assisting conversions.
Introduction to Impression Assisted Conversions
‘Impression assisted conversions’ are those conversion actions which were assisted by ad impressions (excluding the last ad impression).
For example, if your selected conversion action is ‘website purchase’ then ‘Impression assisted conversions’ represents those website purchases which were assisted by ad impressions (excluding the last ad impression):
Similarly, if your selected conversion action is ‘website leads’ then ‘Impression assisted conversions’ represents those website leads which were assisted by ad impressions (excluding the last ad impression).
You can see the ‘Impression Assisted Conversions’ by clicking on the ‘Impression Assisted Conversions’ tab in the ‘Assisted Conversions’ report:
The Assisted conversions report can tell you ‘Impression assisted conversions’ generated by a campaign, adgroup, keyword and match type:
Introduction to Impression Assisted Conversions Value
‘Impression Assisted Conversions Value’ is the total value associated with ‘Impression assisted conversions’.
For example, if your selected conversion action is ‘website purchase’ then ‘Impression Assisted Conversions Value’ represents the total value (i.e. revenue) associated with those website purchases which were assisted by ad impressions other than the last ad impression:
Similarly, if your selected conversion action is website leads then ‘Impression Assisted Conversions Value’ represents the total value associated with those website leads which were assisted by ad impressions other than the last ad impression.
The Assisted conversions report can tell you ‘Impression assisted conversion value’ for the Impression assisted conversions generated by a campaign, adgroup, keyword and match type:
Impression-Assisted Conversions / Last Click Conversions
Through this ratio metric you can determine whether a Campaign, Ad Group, keyword or Match Type played:
- equal role in both assisting and completing conversions
- bigger role in assisting conversions
- bigger role in directly completing conversions.
For example, for a campaign:
If the ratio (i.e. Impression-Assisted Conversions / Last Click Conversions) is 1 or near 1 then it means the campaign played equal role in both assisting and directly completing conversions.
If the ratio is greater than 1 then it means the campaign played bigger role in assisting conversions than directly completing conversions.
If the ratio is less than 1 then it means the campaign played bigger role in directly completing conversions than assisting conversions.
Difference between ‘Click-Assisted Conversions / Last Click Conversions’ and ‘Impression-Assisted Conversions / Last Click Conversions’
Both ratio metrics provide same insight.
The only difference is in the context.
The metric ‘Click-Assisted Conversions / Last Click Conversions’ gives insight in the context of click assisted conversions.
Whereas the metric, ‘Impression-Assisted Conversions / Last Click Conversions’ gives insight in the context of impression assisted conversions.
Get my best selling books on Attribution Modelling
- Learn to implement attribution modelling in your organisation
- Understand the customer purchase journey across devices
- Determine the most effective marketing channels for investment
Click book covers to find out more
Other Articles Related to Attribution Modelling in Google Ads
- Guide to Attribution Modelling in Google Ads (Google Adwords)
- Which Attribution Model to use in Google Ads (Google Adwords)?
- Cross device attribution reports in Google Ads (Google AdWords)
- How to change Attribution Model in Google Ads (Google Adwords)
- Data Driven Attribution Model in Google Ads (Google Adwords)
- Setting up Data Driven Attribution Model in Google Ads (Google Adwords)
- Store visit conversion tracking in Google Ads (Google AdWords)
- Understanding the Analytics behind Google Ads (Google Adwords)
- Cross Account Conversion Tracking in Google Ads (Google Adwords)
- Understanding View-Through conversions In Google Ads (Google Adwords)
- Understanding Conversion Paths in Google Ads (Google Adwords)
- Understanding Search Attribution Reports in Google Ads (Adwords)
- How to test Attribution Model in Google Ads (Adwords)
Do you know the difference between Web Analytics and Google Analytics?
99.99% of course creators themselves don’t know the difference between Web analytics, Google Analytics (GA) and Google Tag Manager (GTM).
So they are teaching GA and GTM in the name of teaching Web analytics.
They just copy each other. Monkey see, monkey do.
But Web analytics is not about GA, GTM.
It is about analyzing and interpreting data, setting up goals, strategies and KPIs.
It’s about creating strategic roadmap for your business.
Web Analytics is the core skill. Google Analytics is just a tool used to implement ‘Web Analytics’.
You can also implement ‘Web analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.
Using Google Analytics without the good understanding of ‘Web analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.
You are either likely to end up somewhere other than your destination or you get involved in an accident.
You learn data analysis and interpretation from Web analytics and not from Google Analytics.
The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.
You get that direction from ‘Web analytics’ and not from ‘Google Analytics’.
You learn to set up KPIs, strategies and measurement framework for your business from ‘Web analytics’ and not from ‘Google Analytics’.
So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Web analytics’. You are not learning the ‘Web analytics’ itself.
Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.
You need to know lot more than GA in order to work in Web analytics and marketing field.
So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage web/digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.
Here what You'll Learn On This FREE Web Class!
1) Why digital analytics is the key to online business success
2) The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
3) Why Google and Facebook ads don’t work for most businesses & how to make them work.
4) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
5) The number 1 reason why conversion optimization is not working for your business.
6) How to advertise on any marketing platform for FREE with an unlimited budget.
7) How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
Himanshu Sharma
Digital Marketing Consultant and Founder of Optimizesmart.com
Table of Contents
- What are Assisted Conversions?
- Last Ad Click and Last Ad Impression
- Assisted Ad Click and Assisted Ad Impression
- How to View and Use the Assisted Conversions Report in Google Ads
- Types of Assisted Conversions
- Introduction to Click Assisted Conversions
- Introduction to Click Assisted Conversions Value
- Introduction to Last Click Conversions
- Introduction to Last Click Conversions Value
- Click-Assisted Conversions / Last Click Conversions
- Introduction to Impression Assisted Conversions
- Introduction to Impression Assisted Conversions Value
- Impression-Assisted Conversions / Last Click Conversions
- Difference between ‘Click-Assisted Conversions / Last Click Conversions’ and ‘Impression-Assisted Conversions / Last Click Conversions’
- Other Articles Related to Attribution Modelling in Google Ads
The ‘Assisted Conversions’ report in Google Ads (formerly Google Adwords) tell you about assisted conversions generated by a campaign, ad group, keyword and match type.
What are Assisted Conversions?
In the context of Google Ads, assisted conversions are those conversion actions which were assisted by ad clicks (excluding the last ad click) or ad impressions (excluding the last ad impression).
For example, for the conversion action ‘website purchase’ the ‘assisted conversions’ represents those website purchases which were assisted by ad clicks (excluding the last ad click) or ad impressions (excluding the last ad impression).
Get my best selling books on Attribution Modelling
- Learn to implement attribution modelling in your organisation
- Understand the customer purchase journey across devices
- Determine the most effective marketing channels for investment
Click book covers to find out more
Last Ad Click and Last Ad Impression
The ‘last ad click’ is the click on a search network ad that happened just before a conversion.
The ‘last ad impression’ is the serving of a search network ad that happened just before the last ad click.
The ad impression that is recorded just before the last ad click is the last ad impression.
Assisted Ad Click and Assisted Ad Impression
An ad click other than the last ad click is called the assisted ad click.
An ad impression other than the last ad impression is called the assisted ad impression.
Get the E-book (52 Pages)
How to View and Use the Assisted Conversions Report in Google Ads
In order to view and use the ‘Assisted Conversions’ report, follow the steps below:
Step-1: Setup conversion tracking in your Google Ads account.
Step-2: Make sure that your Google Ad account has collected at least 30 days of conversion data from search network ads in your Google Ads reports. Otherwise you are most likely to draw wrong conclusions from your analysis.
Step-3: In your Google Ads account, click on the ‘Tools’ tab and then click on the ‘Search Attribution‘ link under the ‘Measurement’ section:
Step-4: Click on the ‘Assisted Conversions’ link:
Types of Assisted Conversions
In the context of Google Ads there are two types of assisted conversions:
- Click assisted conversions
- Impression assisted conversions
Introduction to Click Assisted Conversions
‘Click assisted conversions’ are those conversion actions which were assisted by ad clicks (excluding the last ad click).
For example, if your selected conversion action (in the ‘Assisted Conversion report) is ‘website purchase’:
Then ‘Click assisted conversions’ represents those website purchases which were assisted by ad clicks (excluding the last ad click):
Similarly, if your selected conversion action is ‘website leads’ then ‘Click assisted conversions’ represents those website leads which were assisted by ad clicks (excluding the last ad click).
The Assisted conversions report can tell you ‘click assisted conversions’ generated by a campaign, adgroup, keyword and match type:
You can click on a campaign name to see the click assisted conversions generated by all the ad groups in that campaign:
Similarly, you can click on an ad group name to see the click assisted conversions generated by all the keywords in that ad group:
The assisted conversions report show breadcrumb at the top through which you can determine where you currently are, in the report:
You can apply a secondary dimension to the data table in the assisted conversions report by clicking on the plus (+) drop down menu:
You can apply up to three additional dimensions to the data table in the assisted conversions report by repeatedly clicking on the plus (+) drop down menu:
Introduction to Click Assisted Conversions Value
‘Click Assisted Conversions Value’ is the total value associated with ‘Click assisted conversions’.
For example, if your selected conversion action is ‘website purchase’:
then ‘Click Assisted Conversions Value’ represents the total value (i.e. revenue) associated with those website purchases which were assisted by ad clicks other than the last ad clicks:
Similarly, if your selected conversion action is website leads (like ‘brochure order):
then ‘Click Assisted Conversions Value’ represents the total value associated with those website leads which were assisted by ad clicks other than the last ad clicks.
The Assisted conversions report can tell you ‘click assisted conversion value’ for the click assisted conversions generated by a campaign, adgroup, keyword and match type:
Introduction to Last Click Conversions
‘Last Click conversions’ are those conversion actions which were assisted by last ad clicks.
For example, if your selected conversion action is ‘website purchase’ then ‘Last Click conversions’ represents those website purchases which were assisted by last ad clicks:
Similarly, if your selected conversion action is ‘website leads’ then ‘Last Click conversions’ represents those website leads which were assisted by last ad clicks.
The Assisted conversions report can tell you ‘Last Click conversions’ generated by a campaign, adgroup, keyword and match type:
Introduction to Last Click Conversions Value
‘Last Click Conversion Value’ is the total value associated with ‘Last click conversions’.
For example, if your selected conversion action is ‘purchase’ then the ‘Last Click Conversion Value’ represents the total value (i.e. revenue) associated with those website purchases which were assisted by last ad clicks:
Similarly, if your selected conversion action is website leads then the ‘Last Click Conversion Value’ represents the total value associated with those website leads which were assisted by last ad clicks.
The Assisted conversions report can tell you ‘Last Click Conversion Value’ for the ‘last click conversions’ generated by a campaign, adgroup, keyword and match type:
Click-Assisted Conversions / Last Click Conversions
Through this ratio metric you can determine whether a Campaign, Ad Group, keyword or Match Type played:
- equal role in both assisting and completing conversions
- bigger role in assisting conversions
- bigger role in directly completing conversions.
For example, for a keyword:
If the ratio (i.e. Click-Assisted Conversions / Last Click Conversions) is 1 or near 1 then it means the keyword played equal role in both assisting and directly completing conversions.
If the ratio is greater than 1 then it means the keyword played bigger role in assisting conversions than directly completing conversions.
If the ratio is less than 1 then it means the keyword played bigger role in directly completing conversions than assisting conversions.
Similarly, for a campaign:
If the ratio (i.e. Click-Assisted Conversions / Last Click Conversions) is 1 or near 1 then it means the campaign played equal role in both assisting and directly completing conversions.
If the ratio is greater than 1 then it means the campaign played bigger role in assisting conversions than directly completing conversions.
If the ratio is less than 1 then it means the campaign played bigger role in directly completing conversions than assisting conversions.
Introduction to Impression Assisted Conversions
‘Impression assisted conversions’ are those conversion actions which were assisted by ad impressions (excluding the last ad impression).
For example, if your selected conversion action is ‘website purchase’ then ‘Impression assisted conversions’ represents those website purchases which were assisted by ad impressions (excluding the last ad impression):
Similarly, if your selected conversion action is ‘website leads’ then ‘Impression assisted conversions’ represents those website leads which were assisted by ad impressions (excluding the last ad impression).
You can see the ‘Impression Assisted Conversions’ by clicking on the ‘Impression Assisted Conversions’ tab in the ‘Assisted Conversions’ report:
The Assisted conversions report can tell you ‘Impression assisted conversions’ generated by a campaign, adgroup, keyword and match type:
Introduction to Impression Assisted Conversions Value
‘Impression Assisted Conversions Value’ is the total value associated with ‘Impression assisted conversions’.
For example, if your selected conversion action is ‘website purchase’ then ‘Impression Assisted Conversions Value’ represents the total value (i.e. revenue) associated with those website purchases which were assisted by ad impressions other than the last ad impression:
Similarly, if your selected conversion action is website leads then ‘Impression Assisted Conversions Value’ represents the total value associated with those website leads which were assisted by ad impressions other than the last ad impression.
The Assisted conversions report can tell you ‘Impression assisted conversion value’ for the Impression assisted conversions generated by a campaign, adgroup, keyword and match type:
Impression-Assisted Conversions / Last Click Conversions
Through this ratio metric you can determine whether a Campaign, Ad Group, keyword or Match Type played:
- equal role in both assisting and completing conversions
- bigger role in assisting conversions
- bigger role in directly completing conversions.
For example, for a campaign:
If the ratio (i.e. Impression-Assisted Conversions / Last Click Conversions) is 1 or near 1 then it means the campaign played equal role in both assisting and directly completing conversions.
If the ratio is greater than 1 then it means the campaign played bigger role in assisting conversions than directly completing conversions.
If the ratio is less than 1 then it means the campaign played bigger role in directly completing conversions than assisting conversions.
Difference between ‘Click-Assisted Conversions / Last Click Conversions’ and ‘Impression-Assisted Conversions / Last Click Conversions’
Both ratio metrics provide same insight.
The only difference is in the context.
The metric ‘Click-Assisted Conversions / Last Click Conversions’ gives insight in the context of click assisted conversions.
Whereas the metric, ‘Impression-Assisted Conversions / Last Click Conversions’ gives insight in the context of impression assisted conversions.
Get my best selling books on Attribution Modelling
- Learn to implement attribution modelling in your organisation
- Understand the customer purchase journey across devices
- Determine the most effective marketing channels for investment
Click book covers to find out more
Other Articles Related to Attribution Modelling in Google Ads
- Guide to Attribution Modelling in Google Ads (Google Adwords)
- Which Attribution Model to use in Google Ads (Google Adwords)?
- Cross device attribution reports in Google Ads (Google AdWords)
- How to change Attribution Model in Google Ads (Google Adwords)
- Data Driven Attribution Model in Google Ads (Google Adwords)
- Setting up Data Driven Attribution Model in Google Ads (Google Adwords)
- Store visit conversion tracking in Google Ads (Google AdWords)
- Understanding the Analytics behind Google Ads (Google Adwords)
- Cross Account Conversion Tracking in Google Ads (Google Adwords)
- Understanding View-Through conversions In Google Ads (Google Adwords)
- Understanding Conversion Paths in Google Ads (Google Adwords)
- Understanding Search Attribution Reports in Google Ads (Adwords)
- How to test Attribution Model in Google Ads (Adwords)
Do you know the difference between Web Analytics and Google Analytics?
99.99% of course creators themselves don’t know the difference between Web analytics, Google Analytics (GA) and Google Tag Manager (GTM).So they are teaching GA and GTM in the name of teaching Web analytics.
They just copy each other. Monkey see, monkey do.
But Web analytics is not about GA, GTM.
It is about analyzing and interpreting data, setting up goals, strategies and KPIs.
It’s about creating strategic roadmap for your business.
Web Analytics is the core skill. Google Analytics is just a tool used to implement ‘Web Analytics’.You can also implement ‘Web analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.
Using Google Analytics without the good understanding of ‘Web analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.
You are either likely to end up somewhere other than your destination or you get involved in an accident.
You learn data analysis and interpretation from Web analytics and not from Google Analytics.The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.
You get that direction from ‘Web analytics’ and not from ‘Google Analytics’.
You learn to set up KPIs, strategies and measurement framework for your business from ‘Web analytics’ and not from ‘Google Analytics’.So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Web analytics’. You are not learning the ‘Web analytics’ itself.
Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.
You need to know lot more than GA in order to work in Web analytics and marketing field.
So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage web/digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.
Here what You'll Learn On This FREE Web Class!
1) Why digital analytics is the key to online business success
2) The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
3) Why Google and Facebook ads don’t work for most businesses & how to make them work.
4) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
5) The number 1 reason why conversion optimization is not working for your business.
6) How to advertise on any marketing platform for FREE with an unlimited budget.
7) How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
Himanshu Sharma
Digital Marketing Consultant and Founder of Optimizesmart.com