Analytics Consulting

Properly setting up Google Analytics

This service includes setting up/fixing:

#1 Ecommerce tracking
#2 Enhanced ecommerce tracking
#3 Goal conversion tracking
#4 Event tracking
#5 Self referral issues

#6 Cross domain tracking
#7 Custom dashboards
#8 Custom reports
#9 Remarketing audiences
#10 Dynamic re-marketing

#11 Custom dimensions
#12 Custom metrics
#13 Content grouping
#14 Cross device tracking (via user ID)
#15 Campaign tracking

#16 YouTube video tracking
#17 Scroll tracking
#18 Newsletter/email tracking
#19 Advanced segments
#20 Custom alerts

#21 Roll up reporting
#22 Channel groupings
#23 Filtered views
#24 Fixing data sampling issues
#25 Importing cost/user/campaign/custom data into Google Analytics

#26 Integrating Google Analytics with AdWords
#27 Integrating Google Analytics with Facebook
#28 Fixing Google Analytics implementation issues.

 

Configuring Google Tag Manager

This service includes setting up/fixing:

#1 Ecommerce tracking
#2 Enhanced ecommerce tracking
#3 Goal conversion tracking
#4 Event tracking
#5 Self referral issues

#6 Cross domain tracking
#7 Dynamic re-marketing
#8 Custom dimensions
#9 Custom metrics
#10 Content grouping

#11 Cross Device Tracking (via User ID)
#12 Campaign Tracking
#13 
YouTube Video Tracking
#14 Scroll Tracking
#15 Newsletter/email tracking

#16 Roll up reporting
#17 Channel Groupings
#18 Fixing Data Layers
#19 Fixing Google Tag Manager Implementation issues.

 

Attribution Modelling

This service includes fixing:

1. Online-offline attribution issues – It refers to the situation in which digital marketing channels are impacting offline conversions and offline marketing channels are impacting online conversions but the impact can’t be easily measured and reported.

2. Multi device attribution issues – It refers to the situation in which multiple devices (Desktop, Tablets, Smart Phones, Smart TVs etc) are impacting online and offline conversions but the impact can’t be easily measured and reported.

3. Multi-channel attribution issues – It refers to the situation in which multiple digital marketing channels (paid search, organic search, email marketing, direct traffic, referral traffic, display advertising etc) are impacting conversions but the impact can’t be easily measured and reported.

4. Intrachannel attribution issues – It refers to the situation in which multiple websites within a channel are impacting conversions but the impact can’t be easily measured and reported.  For example within social media you might want to know, whether you should invest more in Facebook or Twitter.

Through attribution modelling you can determine the most effective marketing channel for investment. You can get answers to  questions like:

Q. How can I evaluate the performance of a particular marketing strategy? For example what is the value of doing paid search campaigns for branded terms when I already rank in the top 5 organic search results?

Q. How can I optimally balance my digital marketing portfolio and optimize marketing spend?

Q. What is actually influencing the purchase decision of my customers?

Q. How can I get more holistic picture of how different marketing channels work together to create conversions?

 

 


 

Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

himanshu sharma optimizesmart

My name is Himanshu Sharma and I help businesses in finding and fixing their Google Analytics and conversion issues.

  • More than ten years' experience in SEO, PPC and web analytics
  • Certified web analyst (master level) from MarketMotive.com
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of the book Maths and Stats for Web Analytics and Conversion Optimization

If you have any questions or comments please contact me