Imagine you can tie every Twitter click, tweet, and follower to sales and conversions. Well, this is what I am going to do in this post.
In the next few minutes, I will show you how to determine the Twitter followers which send maximum conversions and orders to your website.
I will tell you how to calculate the economic value of each and every Twitter click and tweet of your shared content. Such insight can help you greatly in determining your most valuable Twitter followers and tweets.
These are the followers you must engage with because they send conversions and help in improving your business bottom line.
There are two tools to get this insight. One is a Chrome plugin called ‘Campalyst’ and the other is a custom report which can tie Twitter tweets, clicks, and follows to sales and conversions.
Get my best selling books on Attribution Modelling
Learn to implement attribution modelling in your organisation
Understand the customer purchase journey across devices
Determine the most effective marketing channels for investment
Click book covers to find out more
Tying Twitter followers/users to sales and conversions
The Campalyst Tweet Lookup Chrome Plugin replaces t.co referrals with actual tweets in Google Analytics reports.
You can see these Twitter referrals by going to ‘Referral Traffic’ report in Google Analytics and then clicking on the ‘t.co’ (twitters’ own URL shortener):
Now the problem with these Twitter referrals is that they are all useless. You can’t take any action on the basis of such insight.
Campalyst plugin replaces these meaningless twitter referrals with actual tweets:
So now you are basically getting improved ‘referral paths’ for Twitter. Once you have these new ‘referral paths’, you can create a custom report which includes only Twitter traffic and which ties the actual tweets with sales, conversions, and other important metrics:
From the report above you can determine your most valuable Twitter followers who send maximum traffic and conversions to your website. You can get details like Twitter handle, day and time of the tweet, etc.
You can also tie Twitter followers to metrics like conversions and conversion rate. This report is for a non-ecommerce website, that’s why revenue and ecommerce conversion rate columns are all zero.
In the case of ecommerce websites, you can also determine revenue and metric like ecommerce conversion rate.
Click here to install this custom report in your Google Analytics account.
Note: You will see the actual tweets in this custom report only when you have already installed the Campalyst plugin. Also, remember that the free version of this tool only shows referring tweets for the last 5 days. The paid version which costs $5/month does not have this limitation.
Once you have created your custom report, it will look like this:
From the report above you can see the performance of twitter clicks, tweets, and Twitter follows. You can also determine the impact of other social network actions like Google +1 on the business bottomline.
This report is for a non-ecommerce website, that’s why revenue and ecommerce conversion rate columns are all zero. But you can see these metrics if your website is ecommerce.
If you work in a company/country where user privacy is a big concern then you may need to update your privacy policy or get written consent from users or both before you tie Twitter followers/users to sales and conversions.
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
error: Alert: Content is protected !!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Allow Cookies”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.