Adjusting Bounce Rate via Google Tag Manager

I have talked about Adjusting bounce rate in Google Analytics before, where I explained in great detail why you need to adjust your bounce rate and what are the benefits of such adjustment.

What I am going to share with you today is, how you can adjust bounce rate via Google Tag Manager.

Adjusting Bounce Rate in Google Analytics via Custom HTML tag

The easiest way to adjust bounce rate via Google Tag Manager is by deploying Google Analytics Tracking Code via Custom HTML Tag instead of using the Google Analytics tag template.

In this way you can easily customize your GA tracking code. Follow the steps below:

Step-1: Determine the minimum time it takes for majority of your website visitors to complete a goal conversion and/or ecommerce transaction. You can determine this time through this article: Adjusting Bounce Rate in Google Analytics

Step-2: Create a new custom HTML tag in Google Tag Manager and name it ‘Universal Analytics Tracking Code’:

custom html tag

Step-3: Copy-paste following code in the HTML box:

<script>
(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘UA-XXXX-XX‘, ‘auto’);
ga(‘require’, ‘linkid’, ‘linkid.js’);
ga(‘require’, ‘displayfeatures’);
ga(‘send’, ‘pageview’);
setTimeout(“ga(‘send’,’event’,’Profitable Engagement’,’time on page more than X minutes‘)”,XXXXX);
</script>

Replace ‘UA-XXXX-XX’ by your property ID.

Replace X minutes with the minimum time required (in minutes) to profitably engage with your website users.

Replace XXXXX with the minimum time required to profitably engage with your website users in milli seconds.

All I have done here, is added one additional line of code in the Google Analytics tracking code, immediately after ‘ga(‘send’, ‘pageview’);’:

setTimeout(“ga(‘send’,’event’,’Profitable Engagement’,’time on page more than 3 minutes’)”,180000);

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Adjusting Bounce Rate in Google Analytics via Timer Trigger

The other way of adjusting bounce rate via GTM is through ‘Timer Tigger’.

Follow the steps below:

Step-1: Create a new Google Analytics tag of type Universal Analytics and name it ‘Fire profitable Engagement Event’.

Step-2: Configure the tag as shown below:

profitable engagement tag

Tag Type: Universal Analytics

Tracking ID: UA-XXXX-XX // enter your tracking id

Track Type: Event

Category: Profitable Engagement

Action: time on page more than 3 minutes

 

Step-3: Create a new Timer trigger with following configuration:

timer trigger

Set the ‘interval‘ field of the timer trigger according to minimum time it takes for majority of your website visitors to complete a goal conversion and/or ecommerce transaction.

Once you have set up the timer trigger, your event tag will fire when certain time (specified in interval field) has elapsed. In my case the ‘Fire profitable Engagement Event’ tag will fire after 180000 milli seconds or after 3 minutes and it will fire only once.

Note: The ‘Limit’ field of 1 indicates that the tag will be fired only once.

If you want this tag to fire after every 3 minutes, then leave the ‘Limit‘ field of the timer trigger empty.

 

Step-4: Once you have created this new tag, preview your container and then publish it.

Other article you will find useful: Google Tag Manager Data Layer explained like never before

 

 

What is the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Digital Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

You can sign up for the free training here: https://learn.optimizesmart.com/registration-web-class

I truly hope you find it helpful.  

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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