Prerequisites for adding a Facebook pixel to WordPress Website

1. You need to have a WordPress website with a custom domain. Not the free WordPress website like mywebsite.wordpress.com
2. You have admin access to your WordPress website.
3. You have an active Facebook Business Manager account.
4. You have at least one Facebook ad account which is linked to your Facebook business manager account.
5. You have the ‘Manage Ad Account’ access for the Facebook ad account.

Follow the steps below to add the Facebook pixel to your WordPress website:

Step-1: Login to your Facebook Ads Manager account: https://business.facebook.com/adsmanager/

Step-2: Click on the ‘All Tools’ drop-down menu:

Step-3: Click on the shortcut named ‘Events Manager’:

If your Facebook pixel is not already set up then follow the steps below, otherwise jump to step-10:

Step-4: You will be asked to create a new data source: Click on ‘Connect a Data Source’.

Step-5: An overlay will appear like below, select ‘Web’ and then click on ‘Connect’.

Step-6:  Give a name to your Facebook pixel and then click on the ‘Create Pixel’ button:

Now you have created your Facebook pixel.

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Step-7: Enter your website URL in the text box and then click on the ‘Check’ button:

Step-8: Click on the ‘Next’ button:

Step-9: Click on ‘Pixel Only’ and then click on the ‘Next’ button:

Now jump to Step-13

Step-10: Click on your Facebook pixel:

Step-11: Click on the ‘Manage Integrations’ button:

You should now see a dialogue box like the one below:

Step-12: Click on the ‘Manage’ drop-down menu next to ‘Browser pixel’and then click on ‘Add to another website’:

You should now see a window like the one below:

Step-13: Click on the ‘Use a partner’ button:

Step-14: Scroll down and then click on ‘WordPress’: 

You should now see a dialogue box like the one below:

Step-15: Login to your WordPress website and install and activate a new plugin named ‘Facebook for WordPress’:

Step-16: Click on the ‘Settings’ link to configure the settings for the ‘Facebook for WordPress’ plugin:

Step-17: Click on the ‘Get Started’ button:

Step-18: Click on the ‘Continue’ button:

Step-19: Make sure that you are connecting your website to the correct Facebook Business account, correct Ad Manager account and correct Facebook pixel:

Step-20: Click on the ‘Continue’ button:

Step-21: Click on the ‘Next’ button:

You should now see a screen like the one below:

Step-22: Click on the ‘Done’ button:

Step-23: Click on the checkbox ‘I agree to share my token with this site’ and then click on the ‘Confirm’ button:

You should now see a screen like the one below:

Step-24: Navigate back to your Facebook ad manager account and then click on the ‘Next’ button:

Step-25: Click on the ‘Next’ button again:

Step-26: You should now see the ‘Active’ notification. Click on the ‘Next’ button:

Step-27: Click on the ‘Next’ button:

Step-28: Click on the ‘Test events in Events Manager’ button:

You should now see a new tab opened in your browser window like the one below:

Step-29: Click on the ‘Test events’ tab:

Step-30: Scroll down the screen, enter your website URL in the text box and then click on the ‘Open website’ button:

Your website should now open in a new tab in your browser window. 

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Step-31: Navigate to different pages on your website.

Step-32: Navigate back to your Facebook events manager. You should now see the events being recorded:

Step-33: Navigate back to another browser tab which shows the window ‘Connect your WordPress account to Facebook’ and then click on the ‘Finish’ button:

That’s how you can add Facebook Pixel to a WordPress Website.

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