Last Updated: May 24, 2022

Prerequisites for adding a Facebook pixel to WordPress Website

1. You need to have a WordPress website with a custom domain. Not the free WordPress website like mywebsite.wordpress.com
2. You have admin access to your WordPress website.
3. You have an active Facebook Business Manager account.
4. You have at least one Facebook ad account which is linked to your Facebook business manager account.
5. You have the ‘Manage Ad Account’ access for the Facebook ad account.

Follow the steps below to add the Facebook pixel to your WordPress website:

Step-1: Login to your Facebook Ads Manager account: https://business.facebook.com/adsmanager/

Step-2: Click on the ‘All Tools’ drop-down menu:

Step-3: Click on the shortcut named ‘Events Manager’:

If your Facebook pixel is not already set up then follow the steps below, otherwise jump to step-10:

Step-4: You will be asked to create a new data source: Click on ‘Connect a Data Source’.

Step-5: An overlay will appear like below, select ‘Web’ and then click on ‘Connect’.

Step-6:  Give a name to your Facebook pixel and then click on the ‘Create Pixel’ button:

Now you have created your Facebook pixel.

Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles

Do you want to set up Google Analytics 4 (GA4) fast and correctly?

Yes I want the ebook

Step-7: Enter your website URL in the text box and then click on the ‘Check’ button:

Step-8: Click on the ‘Next’ button:

Step-9: Click on ‘Pixel Only’ and then click on the ‘Next’ button:

Now jump to Step-13

Step-10: Click on your Facebook pixel:

Step-11: Click on the ‘Manage Integrations’ button:

You should now see a dialogue box like the one below:

Step-12: Click on the ‘Manage’ drop-down menu next to ‘Browser pixel’and then click on ‘Add to another website’:

You should now see a window like the one below:

Step-13: Click on the ‘Use a partner’ button:

Step-14: Scroll down and then click on ‘WordPress’: 

You should now see a dialogue box like the one below:

Step-15: Login to your WordPress website and install and activate a new plugin named ‘Facebook for WordPress’:

Step-16: Click on the ‘Settings’ link to configure the settings for the ‘Facebook for WordPress’ plugin:

Step-17: Click on the ‘Get Started’ button:

Step-18: Click on the ‘Continue’ button:

Step-19: Make sure that you are connecting your website to the correct Facebook Business account, correct Ad Manager account and correct Facebook pixel:

Step-20: Click on the ‘Continue’ button:

Step-21: Click on the ‘Next’ button:

You should now see a screen like the one below:

Step-22: Click on the ‘Done’ button:

Step-23: Click on the checkbox ‘I agree to share my token with this site’ and then click on the ‘Confirm’ button:

You should now see a screen like the one below:

Step-24: Navigate back to your Facebook ad manager account and then click on the ‘Next’ button:

Step-25: Click on the ‘Next’ button again:

Step-26: You should now see the ‘Active’ notification. Click on the ‘Next’ button:

Step-27: Click on the ‘Next’ button:

Step-28: Click on the ‘Test events in Events Manager’ button:

You should now see a new tab opened in your browser window like the one below:

Step-29: Click on the ‘Test events’ tab:

Step-30: Scroll down the screen, enter your website URL in the text box and then click on the ‘Open website’ button:

Your website should now open in a new tab in your browser window. 

Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles

Do you want to set up Google Analytics 4 (GA4) fast and correctly?

Yes I want the ebook

Step-31: Navigate to different pages on your website.

Step-32: Navigate back to your Facebook events manager. You should now see the events being recorded:

Step-33: Navigate back to another browser tab which shows the window ‘Connect your WordPress account to Facebook’ and then click on the ‘Finish’ button:

That’s how you can add Facebook Pixel to a WordPress Website.

Other articles on Facebook Pixel Tracking

1. How to add Facebook Pixel to Google Tag Manager
2. facebook.com Referral Traffic in Google Analytics Explained
3. Facebook Attribution and Conversion Windows Tutorial
4. Facebook ROI Calculation, Analysis and Examples
5. How to set up the Facebook Attribution Tool
6. How to Setup Funnels in Facebook Ads Manager
7. How to use funnels for your Facebook Ad Campaigns
8. How to advertise on Facebook for FREE with unlimited budget
9. Facebook Pixel vs Google Analytics Data Discrepancies
10. facebook.com Referral Traffic in Google Analytics Explained
11. Send Facebook Pixel Purchase Event via Google Tag Manager
12. Open Graph Protocol for Facebook Explained with Examples
13. Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics
14. Google Analytics for Facebook Tutorial
15. Facebook Attribution Models Tutorial
16. GTM Server Side Tagging for Facebook Tutorial
17. The impact of Apple IOS 14.5 update on Facebook Ads
18. How to add Facebook Pixel to WordPress without a Plugin
19. How to track Facebook events via Google Tag Manager
20. How to use the Facebook Event Setup Tool
21. How to use the Facebook Pixel Helper to Test Facebook Events
22. How to automatically turn off Facebook ads on weekends
23. How to name Facebook Ad Campaigns like a Pro