Himanshu Sharma

Hi, I am Himanshu Sharma. I help business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, by helping them understand their true customers purchase journey and by helping them determine the most effective marketing channels for investment through 1-on-1 consultation and/or online training program.

I am based in Scotland, UK.

My company Optimize Smart is a Google Partner:

Google Partners are the experts who have been certified by Google, to manage AdWords and Analytics accounts on behalf of their clients.

I have over 12 years experience in web analytics and digital marketing. 

I got my master certification in ‘Web Analytics’ from Avinash Kaushik.

‘Avinash’ is a world famous analytics guru, who works for Google, as Digital Marketing Evangelist. 

I was nominated for ‘digital analytics association awards for excellence’:


The Digital Analytics Association is a world renowned, not-for-profit association which helps organizations overcome the challenges of data acquisition and application.

I am the author of four best-selling books on conversion optimization, attribution modelling and email marketing analytics, which are available on Amazon:

In addition to these books, I have published more than half a dozen e-books on analytics and conversion optimization, which you can download directly from my website:

In addition to this, I have got several hundred endorsements from marketers on LinkedIn, tens of thousands of newsletter subscribers and my blog gets more than quarter million visitors a month from all over the world:

blog traffic

OptimizeSmart.com traffic in the last one month according to Google Analytics ‘Audience Overview’ report.


I provide web analytics training course via my website.

Over the years I have worked with countless small and big businesses like ‘SeaWorld Parks and Entertainment’.

‘SeaWorld is a multi-billion dollars public traded company in the US.

Following is the screenshot of the original testimonial emailed to me from SeaWorld:

In addition to sea world, I have got couple more high profile clients whose names I cannot disclose, as long as I am working for them and because of certain legal restrictions.

But you can see the testimonials from other clients on my website: https://www.optimizesmart.com/testimonials/

Recently Matamo (a world famous analytics software which is also used by NASA) published my opinion of their software on their home page (which is kind of a big deal, as they value my endorsement big enough, to put it on their home page):

Source: https://matomo.org/

For more details on my professional background please check my Linkedin Profile: https://www.linkedin.com/in/analyticsnerd 

Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over twelve years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of four books:

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