Himanshu SharmaHi, I am Himanshu Sharma, founder of Optimize Smart.

I help business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, by helping them understand their true customers’ purchase journey and by helping them determine the most effective marketing channels for investment through one-on-one consultation and/or online training programs.

I am based in Scotland, UK.

My company Optimize Smart is a Google Partner:

Google Partners are the experts who have been certified by Google, to manage AdWords and Analytics accounts on behalf of their clients.

I have over 15 years of experience in web analytics and digital marketing. 

I achieved my Master Certification in Web Analytics from Avinash KaushikAvinash is a world-famous analytics guru who works for Google as their Digital Marketing Evangelist. 

I was nominated for the Digital Analytics Association Awards for Excellence:


The Digital Analytics Association is a world-renowned, not-for-profit association that helps organizations overcome the challenges of data acquisition and application.

I am the author of four best-selling books on conversion optimization, attribution modelling, and email marketing analytics, that are available on Amazon:

In addition to these books, I have published more than half a dozen ebooks on analytics and conversion optimization, that you can download directly from my website:

In addition to this, I have got several hundred endorsements from marketers on LinkedIn, tens of thousands of newsletter subscribers and my blog gets more than quarter million visitors a month from all over the world:



blog traffic

OptimizeSmart.com traffic in the last one month according to Google Analytics ‘Audience Overview’ report.


I provide a web analytics training course via my website.

Over the years I have worked with countless small and big businesses like ‘SeaWorld Parks and Entertainment’.

SeaWorld is a multi-billion dollar public traded company in the US.

Following is the screenshot of the original testimonial emailed to me from SeaWorld:

In addition to Sea World, I have got a couple more high profile clients whose names I cannot disclose as long as I am working for them and because of certain legal restrictions.

But you can see the testimonials from other clients on my website: https://www.optimizesmart.com/testimonials/

Recently Matamo (a world-famous analytics software which is also used by NASA) published my opinion of their software on their home page (which is kind of a big deal, as they value my endorsement big enough, to put it on their home page):

Source: https://matomo.org/

For more details on my professional background please check my Linkedin Profile: https://www.linkedin.com/in/analyticsnerd 

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade
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