Himanshu Sharma

Hi! My name is Himanshu Sharma.

I am a Digital Marketing consultant and founder of Optimize Smart.

I am based in Southampton, UK.

My company Optimize Smart is a Google Partner:

Google Partners are the experts who have been certified by Google, to manage AdWords and Analytics accounts on behalf of their clients.

I am specialised in fixing website tracking issues and helping businesses, in better understanding of their analytics data. 

I have over 12 years experience in web analytics and digital marketing. 

I got my master certification in ‘Web Analytics’ from Avinash Kaushik.

‘Avinash’ is a world famous analytics guru, who works for Google, as Digital Marketing Evangelist. 

Yes I was lucky enough to be coached directly by Avinash : )

Too bad, he no longer takes new students : (

I was nominated for ‘digital analytics association awards for excellence’:


The Digital Analytics Association is a world renowned, not-for-profit association which helps organizations overcome the challenges of data acquisition and application.

I am the author of three best-selling books on conversion optimization, attribution modelling and email marketing analytics, which are available on Amazon:

In addition to these books, I have published more than half a dozen e-books on analytics and conversion optimization, which you can download directly from my website:

In addition to this, I have got several hundred endorsements from marketers on LinkedIn, tens of thousands of newsletter subscribers and my blog gets more than quarter million visitors a month from all over the world:

blog traffic

OptimizeSmart.com traffic in the last one month according to Google Analytics ‘Audience Overview’ report.


I provide web analytics training course via my website and I have got more than 700 students:

Over the years I have worked with countless small and big businesses like ‘SeaWorld Parks and Entertainment’.

‘SeaWorld is a multi-billion dollars public traded company in the US.

Following is the screenshot of the original testimonial emailed to me from SeaWorld:

In addition to sea world, I have got couple more high profile clients whose names I cannot disclose, as long as I am working for them and because of certain legal restrictions.

But you can see the testimonials from other clients on my website: https://www.optimizesmart.com/testimonials/

Recently Matamo (a world famous analytics software which is also used by NASA) published my opinion of their software on their home page (which is kind of a big deal, as they value my endorsement big enough, to put it on their home page):

Source: https://matomo.org/

For more details on my professional background please check my Linkedin Profile: https://www.linkedin.com/in/analyticsnerd 

Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over twelve years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of four books:

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