4 Simple Tricks to Get Anything Done in SEO

 

 

All businesses small or big understand the language of £££ and profit more than anything else. So if you tell them how your strategy/suggestion is going to help them in generating revenue, they will listen. But if you tell them how your strategy will help them in their SEO, they may listen.  Getting things done is a very important part of SEO process. It doesn’t matter how much you know about SEO, if you can’t get it implemented on your clients’ site then your knowledge is of no commercial use.

 

 

Talk and Think like a Business Man

In my consulting business the one thing which has helped me more than anything else is that I call ‘spade a spade’. I don’t do sales talk or bombard my clients with tons of recommendations just because they are industry best practices.  No business has the time and resources to implement every best SEO/CRO tip you have ever read. So you need to be very selective with your recommendations.

Whenever I come up with a strategy or suggestion, I try to align it with the business goals with a focus on immediate gains before I present it to my clients. If the alignment is not proper than may be something is wrong with my suggestion and I should not pass it on to my client. For example:

Site speed optimization helps in improving the conversion rate but it also require lot of developer’s time. So I need to make a decision here. Should I pass the best Site Speed optimization practices to my client? If yes then will it help my client in increasing his sales in the immediate future? I know that my client’s website has a decent speed and it is very big. So if I put his developers to work on the site speed optimization task then they won’t be available on other and more important tasks like making changes to the title tags of the product pages.

 title tag or site speed

 

So at this point it will be more profitable for the client if I use his limited resources (like web developers) in making changes to the title tags than optimizing the site speed.

 

Focus on Low hanging fruits and immediate gains

When you think like a business man you think of sales and profit. How can I make more money next month instead of how can I make more money after 6 months or next year? SEO is a long and time consuming process and results may take several months to a year to come. I want my client to make money as quickly as possible. Now I have 6000+ products to optimize and sell. What should I do? Where I should start?

When you think like a businessman, you first think of products which are selling at present and try to sell them even more. So I select few top selling products of my client and push them through SEO. I don’t push the products which are not selling at this point. This is something I will do in the near future. It is not my top priority right now. My top priority is to sell. This practice is even more valid if your client is a start up. In the first few months you need to help him to survive in the business. If his business tanked, so will be your earnings.

 

Present SEO suggestions with the promise of gain or fear of loss in revenue

Businesses respond well to suggestion which give them the promise of gain in revenue or which show them the fear of loss in sales. For example: if you want your client to take ‘title tag’ best practices seriously and enforce them throughout his company with iron fist, then tie your title tags suggestions with revenue something like this:

Why it is important for your business?

Title Tag <title>………</title>

Keep length of your title tag less than 68 characters.

Google display maximum 70 characters of the title tag of a web page. So if your title tag is longer than 70 characters, Google may truncate a part of your title tag. This may make your title tag looks ugly and your prospects may not wish to click on it in the search result page which will eventually result in loss of potential sale.

Note the wording here. The task is important for the client’s business and not for SEO. Also I have highlighted the words ‘loss of potential sales’. If you are a business man than nothing can be worse than loosing potential revenue and you have no choice but to show urgency.

 

Use Case Studies and Client’s competitors as examples

Whenever I send suggestions to my clients I send it with the assumption that my client doesn’t believe a single word I say. So when I work with this mindset I have to back up my suggestions with strong case studies or use client’s competitors as examples.

Case studies give a strong hint that your strategy/suggestion has been tried and tested and it is not something which you have just read somewhere and put it on their table. In these tough economic times, businesses have to think twice before implementing any strategy which demands considerable resources esp. money. So back up your suggestions with case studies wherever possible. Businesses also show great interest in what their competitors are doing and if you can prove that the competitors are monetizing a particular strategy then I see no reason why your client will refuse to leverage that strategy.

Other Posts you may find interesting:

 

 

Do you know the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!


1) The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales.

2) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

3) The number 1 reason why conversion optimization is not working for your business.

4) How to advertise on any marketing platform for FREE with an unlimited budget.

5) How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

error: Alert: Content is protected !!