Analytics Consulting

The analytics consultation includes:

  1. Goal Conversion Tracking Setup
  2. Ecommerce Tracking Setup
  3. Fixing Cross domain tracking issues
  4. Google Analytics configuration
  5. Universal Analytics Account set up and configuration

 

  1. Integrating Google Adwords to Google Analytics
  2. Event tracking Setup
  3. Creating Custom reports and dashboards
  4. Conversion optimization
  5. Fixing Multi Channel Attribution issues.

 

  1. Fixing Universal Analytics tracking issues
  2. Ongoing Reporting and Analysis
  3. SEO ROI Audit
  4. Social Media ROI Audit
  5. Phone call tracking

 

  1. Campaign Tracking
  2. Newsletter/email tracking
  3. High Level Strategic Consultation
  4. Google Tag Manager setup and configuration

 

Certified Web Analyst – Master Level

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 Web Analytics Master Certification is a 3 months + coached training program run by ‘Avinash kaushik‘, world Famous Analytics Guru and Digital Marketing Evangelist for Google. 

 

Google Analytics Certified

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The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to only those individuals who have passed the Google Analytics IQ test

Passing this test is a proof that I am a proficient Google Analytics user.

 

Nominated for ‘Digital Analytics Association Awards for Excellence’

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Digital Analytics Association‘ is a world renowned not-for-profit association which helps organizations overcome the challenges of data acquisition and application. 

 

 

Hundreds of endorsements from Marketing Professionals on LinkedIn

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Get invitations to speak in Conferences like the one below

 SEOTakeaways.com is now OptimizeSmart.com

 

Testimonials

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My work has been cited in the following publications

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SEOTakeaways listed as one of the top 10 Analytics blogs by Crazyegg.com and koozai.com

http://blog.crazyegg.com/2013/02/22/best-analytics-blogs/
http://www.koozai.com/blog/analytics/top-ten-best-web-analytics-resources/

 

Featured blogger on ‘WebAnalyticsWorld.Net’

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Web Analytics World is recognised as being one of the world’s leading blog and news sites in the web analytics industry.

You can see my contributions on Web Analytics World here http://www.webanalyticsworld.net/author/HSharma

 

Ongoing Reporting and Analysis

The ongoing reporting and analysis service  is useful for companies of all sizes and includes:

1. Identifying business goals, KPIs, targets and segments for your business.

2. Configuring the Google Analytics account to make sure that Google Analytics is properly installed on your website and that you are taking full advantage of its capabilities.

3. Creating customized and actionable dashboards which are easy to understand and provide accurate insight.

4. Creating new analytics reports, improving existing reports and discarding the reports which don’t provide useful insight.

 

Example of Advanced Link Building Dashboards

Example of Advanced Link Building Dashboards

 

Example of Advanced Keyword Performance Dashboard

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Example of Advanced ‘Not Provided’ keywords analysis

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Example of Advanced ‘Not Provided’ keywords analysis

 

High Level Strategic Consultation

This service is useful for the companies which do multi channel marketing (SEO, PPC, Email, Social Media, Affiliate and Display advertising) and are looking for high level of strategic consultation to dramatically improve their ROI across all marketing channels.

It includes all the services provided in ‘ongoing reporting and analysis’ + creation and optimization of ‘web analytics measurement model’ (WAMM).

I follow a formalized process for delivering high level of strategic consultation which can be explained in following steps:

Step-1: My process starts with gathering business intelligence. I do everything in my power to know as much about your business as possible. I ask you lot of questions about your business, get a clear understanding of your business objectives, browse your websites, dive into your analytics reports. I properly configure your Analytics account and marketing campaigns to resolve any data collection issues.

Step-2: Gather competitive intelligence. I do competitive analysis to determine missed opportunities and for benchmarking.

Step-3: Identify business goals, KPIs, targets and segments for your business and then create a web analytics measurement model (WAMM).

Step-4: Analyze each KPI and refine the WAMM whenever required.

Step-5: Create a dashboard(s) which would include KPI analysis and recommendations. This will be the outcome of my work which I will send it to you in the first week of each month.

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Example of Web Analytics Measurement Model (WAMM)

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Example of High Level Action Dashboard

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Example of High Level KPI Analysis

 

Conversion Optimization

This service is useful for the companies which are not into multi channel marketing but are looking to dramatically improve their conversions/orders.

The focus here is not to increase the traffic but to improve the quality of the existing traffic so that it converts better.

Getting traffic to your website is one thing but getting them to convert is a totally different ball game.

You may be getting millions of visitors to your website each month but if they are adding little value to the bottom-line of your company then your cost per acquisition is going to be high and your profit will be low.

In order to make your business a success you need to focus on increasing revenue and decreasing cost per acquisition. The ideal way of achieving this is by reducing the cost of acquiring customers. This can be done by analyzing your conversion funnel and then identifying and removing the bottlenecks in your conversion funnels.

 This is the process I follow to do conversion funnel optimization:

You can get more details about this process from the post:  Conversion Funnel Optimization through Paditrack

 

SEO ROI Audit

This service is useful for the companies which have been running a SEO campaign for the last 6 months or more but have still not seen any visible return on their investment.

Common business sense dictates that If an investment doesn’t yield a positive ROI or if there are other marketing channels with a higher ROI than the investment from a particular marketing channel should be withdrawn.

This can happen with SEO too as it is not easy to calculate the ROI of SEO campaigns.

The SEO ROI should not be confused with raw organic traffic, rankings, number of links built etc. Majority of businesses don’t want to know ROI in these terms. They want to know if they spend X, then what they are getting in return in dollar value. Is it 2X, 3X ….???

I calculate ROI in dollars return or if you are British than in pounds return. Being a SEO myself i can quickly analyze all the SEO tactics being carried out on your website and assess the quality of the links built for your website. I can measure the effectiveness of your link building campaign and can report you the actual ROI.

 

Social Media ROI Audit

This service is useful for companies which  have been running a social media campaigns for the last 4 months or more but have still not seen any visible return on their investment.

 Common business sense dictates that If an investment doesn’t yield a positive ROI or if there are other marketing channels with a higher ROI than the investment from a particular marketing channel should be withdrawn.

This happens more with Social Media than any other marketing channel as it is not easy to calculate the ROI of social media campaigns.

Social Media ROI should not be confused with the number of facebook likes, number of tweets, numbers of social replies/mention, raw social media traffic etc. Majority of businesses don’t want to know ROI in these terms.

They want to know if they spend X, then what they are getting in return in dollar value. Is it 2X, 3X ….???

I calculate ROI in dollars return or if you are British than in pounds return. I also conduct a social media strategy audit to determine how your business should be using social media to get highest possible return on their investment.

 

Google Analytics Account Setup and Configuration

This service is useful for those business owners who want to set up Google Analytics account or who believe that their analytics account is not configured properly.

In order to get optimum results from your analytics reports it is critical that you get accurate reporting data.

If your analytics is not set up correctly or you have got data sampling issues then your anaytics data wont be accurate.

The Google analytics set up and configuration service includes:

  • Setting up Google Analytics
  • Debugging issues related to Google Analytics Installation
  • Implementing special tracking code (like event tracking, e-commerce tracking etc)
  • Creating customized views in Google Analytics reports
  • Integrating webmaster tools into Google Analytics
  • Integrating Adwords account into Google Analytics
  • Integrating Adsense account into Google Analytics

 

Experience, Skills and Qualification

I am Google Analytics Certified (click here to verify) and a Certified Web Analyst- Master Level (click here to verify) from Market Motive. These two qualifications alone set me apart.

I have been directly coached by world famous Analytics  guru ‘Avinash Kaushik‘ on the subject of  ‘web analytics’.

He shared some of the most valuable analytical skills, tips and tricks with me which has skyrocketed my knowledge in the field of web analytics. You therefore can expect extra ordinary analytical insight from me.

Besides this, what set me apart from others is the interpretation of the analytics data. I can quickly find useful actionable insight which can improve the conversions and sales of your online business.

I am pioneer in multi channel funnel consulting and am working on developing my own attribution models to better understand and assign credit to the acquisition channels which assist in sales and conversions.

The first step towards developing my own attribution model is: Proportional Multi Touch Attribution Model. It is an attempt to assign value to multiple touches.

You can see my full resume here: http://uk.linkedin.com/in/seohimanshu/

References are available on request. You can see the testimonials.

 

I provide Analytics Consultation with following aims:

1. To understand the buying behavior of your visitors i.e. why people buy from your website, what they do before they buy, what prompted them to make a purchase.

2. To determine the most effective acquisition channels for investment.

3. To find quick wins to improve sales and conversions.

4. To measure the effectiveness of your SEO, PPC, Display and other marketing campaigns.

5. To improve your ROI, Conversions and Sales.

 

If you think I can be a good fit then please get in touch.