Cross domain tracking in Google Tag Manager

  This article is the 4th in the series of cross domain tracking. The first article was: Google & Universal Analytics Cookies  where I explained cookies in great detail. Knowledge of cookies help a lot in understanding and troubleshooting cross domain

Cross Domain Tracking in Universal Analytics – demystified

  I have written about cross domain tracking in Google Analytics (ga.js) in the past, which to be honest is quite difficult to implement. But Universal Analytics (analytics.js) has made cross domain tracking quite easy. Still for many, cross domain

Digital analytics and marketing framework for Conversion Optimization

  Every analytics consultant/agency worth it salt uses some type of framework in order to measure and optimize its digital marketing efforts. In this article I am going to present the framework I use. My framework is loosely based on

12 guaranteed methods to reduce Cost Per Acquisition

  I am a big fan of reducing acquisition cost. Just by doing that I can greatly increase the ROI in short period of time without spending a penny more on traffic acquisition. Unlike sales, optimizing cost is relatively easy

Fixing Duplicate, Cancelled, Test orders & Refunds in Google Analytics

  Maintaining the accuracy and consistency of your data esp. e-commerce data is a critical aspect of your analysis. So how confident you are on the scale of 1 to 10 then that ecommerce data in your GA reports is

How to Start Conversion Optimization like a Pro

  There is a famous quote from Chinese philosopher Laozi: “A journey of a thousand miles begins with a single step”. But what if your first few steps take you in the wrong direction? Well in that case, you may end up

Using Cohort Analysis & Enhanced ecommerce to understand users behavior

  How users who made a purchase on your website behaved differently than the users who abandoned your shopping cart? Both user segments had the intention to make a purchase on your website. But one user segment chose to proceed

Understanding Active Users Report in Google Analytics

  Active users report (still in Beta and not available to all GA accounts) can be found under the ‘Audience’ menu Through Active users report you can determine the number of unique users (including both new and returning) who visited

Using Enhanced E-Commerce segments for Remarketing in Google Analytics

  Enhanced e-commerce segments are hidden gems of enhanced ecommerce reports. If you have set up enhanced ecommerce tracking on your website then you can create and use these ecommerce segments by following the steps below: Step-1: Go to Conversions

Understanding A/B testing statistics to get REAL Lift in Conversions

  If you want to increase your chances of getting a real lift through A/B tests then you need to understand the statistics behind it. If you don’t like learning statistics then I am afraid A/B testing is not for

Geek guide to removing referrer spam in Google Analytics

  Referrer spam occurs when your website gets fake referral traffic from spam bots and this fake traffic is recorded by your Google Analytics.   What is a bot? A bot is a crawler program which is developed to perform

One tip that will Skyrocket your Analytics Career

  I don’t use the word ‘Skyrocket’ lightly and yes this is not just a clickbait title. Though it is a clickbait title. I just admit it. The marketer inside me could not resist the temptation of using clickbait. In

Guide to Cross device tracking with User Id in Google Analytics

  This guide on user id feature in Universal Analytics is going to answer the following questions for you: 1. How Google Analytics count New and Returning users? 2. How Google Analytics report on Users data? 3. More About Client

Understanding Triggers and Variables in Google Tag Manager V2

  Google Tag Manager V2 or GTM V2 is the second and improved version of Google Tag Manager and as you all know by now, it is rolling out in Jan 2015. Since GTM V2 works differently than GTM V1

Beginners guide to Google Tag Manager V2

  Google Tag Manager V2 or GTM V2 is the second and better version of Google Tag Manager. Google is soon going to migrate all GTM accounts and containers to GTM V2 and the old GTM (or GTM V1) will

Implementing rollup reporting in Google Universal Analytics

  If your company run several websites, sub-domains and/or mobile apps to promote various brands/regional business units and you want to understand the overall performance of your company and also compare the performance of individual brands/ business units to each

Fixing Google Analytics Tracking Notifications

  This is 4th article in the Google Analytics debugging series.  The first article was  Beginners guide to Google Analytics Debugging where I explained in great detail about various Google Analytics Debugging tools,  ga_debug.js, analytics_debug.js and _utm.gif (the tracking beacon). The second article was Troubleshooting Google

Google Analytics Debugging via Fiddler

  This article is the third in the Google Analytics debugging series.  The first article was  Beginners guide to Google Analytics Debugging where I explained in great detail about: The various Google Analytics Debugging tools I use. The concept of debugging with ga_debug.js and

Troubleshooting Google Analytics Setup Issues – Part 2

  This article is in conjunction with the post: Beginners guide to Google Analytics Debugging. If you have not already read this post, then I would strongly suggest you to read it first because it creates the foundation for debugging Google

Beginners guide to Google Analytics Debugging

  Debugging Google Analytics tracking code is quite difficult and sometimes a nightmare, esp. if you don’t know what to look at and what to fix. It could take anywhere from few minutes to several days to troubleshoot a GA