Tracking offline conversions in Google Analytics – Nerd Guide

  How can you optimize your online marketing campaigns for conversions if majority or all of your conversions are happening offline? This is a very common problem for the service industry where businesses use websites and online marketing campaigns to promote

Optimize Smart Web Analytics Tool Box

  If you have been in the field of online marketing and analytics for more than couple of weeks, you know that no one tool can solve all your marketing and analytics problems/questions. You need tools and not just tools,

Understanding Sessions in Google Analytics

  In this article you will learn: #1 How Google Analytics define a session #2 Difference between a web session and Google Analytics session. #3 When a Google Analytics session expires #4 How a Google Analytics session can last longer

Cross device tracking with User ID in Google Tag Manager

  This article is in conjunction with the article: Guide to Cross device tracking with User Id in Google Analytics, where I introduced the concept of User ID and explained in great detail about: #1 What is User ID #2 Difference

How to identify web pages with zero traffic in Google Analytics

  Google Anaytics does not report on web pages which have got zero pageviews in a selected time period. However Google Analytics does report on web pages which have got zero pageviews on certain days and 1 or more pageviews

How to explain attribution modelling to your clients

  Learn to explain attribution modelling to your clients that actually make sense to them.   Other articles on Attribution Modelling: #1 You are doing Google Analytics all wrong. Here is why #2 Beginners Guide to Google Analytics Attribution Modeling #3 6 Keys

Understanding Users in Google Analytics

  For Google Analytics, a user is a combination of unique random number and the first time stamp. This combination is called ‘Client ID‘. Thus Client ID is made up of a unique random number and the first time stamp.

Google Analytics and YouTube Integration Guide

  In this article you will learn to: #1 Integrate your Google Analytics account with your YouTube channel. #2 Create a YouTube channel view #3 Learn about what YouTube Channel View can and can’t do for you. #4 Learn about

Setting up Dynamic Remarketing via Google Tag Manager

  In this article you will learn to set up dynamic remarketing in Google Analytics and Google Adwords via Google Tag Manager. This article is in conjunction with the article: Guide to Dynamic remarketing in Google analytics & Adwords where

Complete Guide to Dimensions and Metrics in Google Analytics

  In this article you will learn all about dimensions & metrics in Google Analytics. I will start from the basics and then go into great detail. Here is what you will learn in a nutshell: #1 Introduction to Dimensions

How to correctly measure Conversion Date & Time in Google Analytics

  There is a predefined dimension in Google Analytics called ‘Hour‘. This dimension reports hour of the day in the form of two digits ranging from 00 -23. Here 00 means 12 am, 01 means 1 am, 02 means 2

How to correctly install enhanced ecommerce via Product Data Import

  This article is about correctly installing enhanced ecommerce tracking on a website. This article is useful for those folks who have either not installed enhanced ecommerce tracking yet or who have installed enhanced ecommerce tracking but they are not

100+ Google Analytics Remarketing audiences for Retargeting

  In this article I will show more than 100 different ways to remarket to your target audience. You will learn about more than 100 different customers personas and how they can be used to get optimum results from your

Guide to Dynamic remarketing in Google analytics & Adwords

  Remarketing is a technique which is used to re-target people who left your website without completing a goal conversion (like making a purchase). The people who are re-targeted are known as remarketing audience. This audience is shown one or

What I learned from trying to fix the Ghost Referrer Spam in Google Analytics

  Failure is a great teacher, and I think when you make mistakes and you recover from them and you treat them as valuable learning experiences, then you’ve got something to share. – Steve Harvey This is one of those

How to use Google Analytics API without any coding

  In this article I will show you how to use Google Analytics API without doing any coding.   Introduction to APIs Application programming interface (or API) is the interface between two program modules. This interface is made up of

Google Analytics Training Resources and Tutorials

  I get lot of emails from folks every day, asking me to recommend a particular Google Analytics resource for further reading and learning. The resources below can help you get the most out of Google Analytics. It doesn’t matter whether

Event Tracking in Google Tag Manager V2 – Complete Guide

  In this article you will learn: #1 Tracking Form Submissions via Google Tag Manager #2 Tracking Form Fields #3 Tracking clicks on external links across a website #4 Tracking File downloads and other button clicks #5 Video Tracking in

Beginners guide to JavaScript for Google Analytics

  JavaScript is the most popular programming language in the world. It is easy to learn (thus wide spread adoption), client side (thus very fast, no server side processing) and defacto language of web browsers (thus dubbed as the language

Tracking Twitter and Linkedin Social Interactions in Google Analytics

  This is the second article in the social interactions tracking series. The first article was: Tracking Facebook Social Interactions with Google Analytics and Google Tag Manager Where I introduced the concept of social interactions tracking in Google Analytics and