10 main reasons of high Bounce Rate in Google Analytics

Following are the main common causes of a high website bounce rate (as reported by Google Analytics):

#1 Your website is getting the traffic that has nothing to do with the products/services you sell.

#2 Your landing page is not visually appealing.

#3 Your landing page takes forever to load.

#4 Your landing page does not satisfy your visitor’s query.

#5 There is no need to explore your website further.

#6 You are not keeping your promise.

#7 The content on your landing pages is hard to consume.

#8 Your website is using a lot of Ajax/Flash-based contents.

#9 If your website is purely Flash-based then it is most likely to have a 100% bounce rate.

#10 Your website is getting a lot of referrer spam and other fake traffic.

#1 Your website is getting the traffic that has nothing to do with the products/services you sell.

So if the people who are visiting your website are not your target audience then they won’t be interested in the contents on your landing pages and are likely to bounce.

#2 Your landing page is not visually appealing.

You landing page is not visually appealing if it is full of ads, cluttered with text, looks spammy, doesn’t have clear ‘call to action’, etc.

When people do not find a landing page visually appealing they usually bounce.

#3 Your landing page takes forever to load.

If your landing page is taking say 10-20 seconds to load then most people will bounce from your website.

#4 Your landing page does not satisfy your visitor’s query.

If you are getting the right traffic but your landing page does not satisfy the visitor’s query then your website visitors are going to bounce the moment they arrive on your website.

Don’t let your users see something unexpected or unrelated to what they came for.

#5 There is no need to explore your website further.

Every visitor who comes to your website has some purpose (like looking for particular information, making a purchase, etc).

When this purpose is solved or unsolved, he leaves the website unless you give him some other purpose to browse your website further.

Get the E-Book (50 Pages)

Get the E-Book (100+ Pages)

#6 You are not keeping your promise.

For example, in your ad copy, you promised to provide free ebook on SEO. But when people arrived on your website they could not find the free ebook to download.

When you break your promise, people immediately leave your website.

#7 The content on your landing pages is hard to consume.

Your content is hard to consume if it is not skimmable, full of jargon, spelling mistakes and or are takes a lot of time to read in one sitting.

#8 Your website is using a lot of Ajax/Flash-based contents.

In the case of Ajax/Flash-based contents, a lot of user interactions take place on a single web page. So a lot of times, your users don’t need to browse another page(s) on your website.

Consequently, the bounce rate tends to be very high for websites that use a lot of Ajax/Flash-based contents.

#9 If your website is purely Flash-based then it is most likely to have a 100% bounce rate.

#10 Your website is getting a lot of referrer spam and other fake traffic.

In the context of Google Analytics, fake traffic is defined as one or more fake hits sent to your GA property. Referrers with 100% or 0% bounce rate and 10 or more sessions are most likely spam referrers.

Other articles related to Google Analytics Bounce Rate

Do you know the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics. They just copy each other. Monkey see monkey do.

But Digital analytics is not about GA, GTM. It is about analyzing and interpreting data, setting up goals, strategies, and KPIs.

It’s about creating a strategic roadmap for your business.



Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without a good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or get involved in an accident.



You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.



You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in a couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.


You need to know a lot more than GA in order to work in the digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.



EXCLUSIVE FREE TRAINING...

"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."



Here’s what we’re going to cover in this training…

#1 Why digital analytics is the key to online business success.

​#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.

#4 ​Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

#5 The number 1 reason why conversion optimization is not working for your business.

#6 How to advertise on any marketing platform for FREE with an unlimited budget.

​#7 How to learn and master digital analytics and conversion optimization in record time.



   

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

error: Alert: Content is protected !!