Looker Studio (Google Data Studio) Alternative – Whatagraph

Last Updated: November 6, 2022

Whatagraph: a Looker Studio Alternative

Looker Studio (formerly known as Google Data Studio) is a popular and free reporting tool, but it has its limitations. To overcome them, is there an alternative? Are there any good alternatives that are worth checking out? The answer to both of those questions is yes. Whatagraph is a leading alternative to Looker Studio. 

What is Whatagraph?

Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns.

Whatagraph pulls data from 40+ channels directly into the platform and allows you to build cross-channel marketing reports with blended data.  

[Alt text: Whatagraph’s Home Screen View]

Whatagraph Benefits

As a platform, Whatagraph consists of three main features: Monitoring, Reporting and Overview. Each tool covers different aspects of marketing analytics.

  • Monitoring: using data visualizations, Whatagraph helps marketers build dashboards that give real-time status about each channel or campaign. With the right widgets and channels, marketing campaign performance issues can be instantly identified and solved. 
Google Ads campaign dashboard by Whatagraph
  • Reporting: helps marketers build reports that can be automatically and regularly sent to clients and other stakeholders. Unlike Monitoring, Reporting is meant to reflect on a set period for each campaign results, single or cross-channel performance. 
Consolidated PPC report on goal completion by Whatagraph
  • Overview: built for the daily review of top-line KPIs. It consists of rows that showcase essential client or campaign success indicators, providing instant problem identification.
  • These tools are made possible by direct data source integrations into the platform and data visualization. There are over 40 integrations right now, ranging from popular channels like Google Analytics, Google Search Console, Google Ads, Facebook Ads, Semrush, Instagram to more specialized tools like MailChimp, ActiveCampaign, eCommerce platforms Shopify, WooCommerce, BigCommerce. 
  • Reporting also comes with the white-labelling functionality. This allows agencies to customize reports to each client’s branding. Agencies and freelancers can use this functionality to charge their clients for reporting services.  

How Can You Use Whatagraph To Track Marketing Campaign Results?

Whatagraph focuses on the visual data presentation. To effectively track campaign results, Whatagraph utilizes its highly visual interface to showcase results with graphs, charts, tables, etc. 

This is achieved using drag and drop widgets. Each widget can display different information from different sources, and in different ways. For the most effective result-tracking, the most popular widget is the Goal widget. 

Ecommerce report on sales goals using the Goal widget

The user can set goals for every metric (for example, No. of Registrations on the website, data provided by Google Analytics integration) and track their completion over time. This Goal widget can be used for any campaign tracking on social media, email marketing campaigns, promotional campaigns on eCommerce sites and so on;

Reports and Dashboards can be made cross-channel or consolidated. Meaning that with a social media campaign spanning across all the biggest social networks, you can track goals from consolidated data (e.g. Engagement on all networks) in one report.

How to Get Started With Whatagraph?

To get started with Whatagraph is surprisingly easy. Especially given the complexity of the data involved. These are the steps involved when setting up and starting work with Whatagraph:

  1. Set up an account at Whatagraph.com (you can try it for free for 7 days first); 
  1. Have a chat with Whatagraph’s representative about your pricing options or purchase independently via the account billing section;
  1. Connect data sources on the platform:
    1. Select desired channels, 
    2. Log into your account on the channel while still on Whatagraph, 
    3. Select data sources (personal or company page/account), 
    4. That’s it, you’re connected. 
    5. A note here is that for some integrations, it may take some time to fetch all data. 
The list of direct integrations offered by Whatagraph
  1. Start building Dashboards and Reports:
    1. For first-time users, you can use the Smart Builder to generate a report quickly. With sources connected, Smart Builder is a 2-step process where you select channels. Then you select data that you want to see. The Smart Builder then generates a report from your connected data. 
Smart Builder steps
  1. For more experienced users, you can use the Template Library to generate a report built specifically for the channel or specific type of report (cross-channel report, consolidated social media report, PPC campaign report and so on). 
The template library offered by Whatagraph for free
  1. For seasoned users, you can build a dashboard or report from scratch. Select the Blank option from the menu, add channels you want to use, select widgets from the pre-made list or build your own by assigning metrics. 
  2. There’s also an option to import offline data from Google Sheets or through Public API. 
  1. After building reports or dashboards, you can share them online via a link, send PDFs by email, set up automated reports to be generated and sent in a set time interval.
Report automation and other functions possible with Whatagraph
  1. All reports and dashboards can also be edited online by team members. 

How is Whatagraph a Better Looker Studio Alternative?

Whatagraph is better than Looker Studio for those that are not as tech-savvy.

It’s common knowledge that Looker Studio requires not just an understanding of data, but great technical skills as well to set up the reports. Going into more detail, this is how Whatagraph is superior to using Looker Studio: 

  • Much easier to set up and use: Whatagraph has an extremely user-friendly interface, drag & drop functionality, templates and other aid for beginners, making it easy to learn; 
  • No 3rd party source connectors or additional fees: all integrations are direct, you don’t need to leave the platform to connect them or pay extra to establish those connections;
  • Whatagraph offers extensive and highly-rated customer support. Live Chat is available for all users, also dedicated account managers and a comprehensive FAQ. In contrast, Looker Studio has no official support: no FAQ, no live chat, no account managers – only community-based forums and other help. 
  • Due to no 3rd party connectors, Whatagraph also tends to load the data faster, although this aspect varies depending on the data source. 
Example of an edited GDS report
Example of a report created with Whatagraph
  1. Marketing Campaign Report – an extensive cross-channel report from 7+ data sources. It focuses on all aspects of performance, acquisition, organic, and social media, if necessary. 
Top-level performance overview of paid media channels
  1. PPC Report – Paid media spend and performance in a report from 4 major advertising channels. Because budget control is so important to agencies and their clients, this report became essential when showcasing budget spend and results. 
Paid media report, split by channel
  1. Social Media Report – a report with 6+ data sources of the biggest social networks. It helps to report on the current state of social media, as well as changes brought on by campaigns. Besides clear performance reporting, the Social Media Report also provides exceedingly visual Media widgets that let the user see snippets of the social media posts. 
Social media report using Media widgets to showcase the top-performing posts
  1. Facebook Ads Campaign Report – one of the most popular, single-channel reports due to Facebook’s abysmal analytics interface; 
Facebook Ads campaign report example
  1. Google Analytics Report – easy to build and use, a favourite among Whatagraph’s users. It’s especially popular as a first building block that allows adding additional data channels with Google Analytics as a base. 
Google Analytics report example


Whatagraph is a leading alternative to Looker Studio. It’s much easier to use and master for marketing specialists with less technical expertise.

Its ever-growing direct data source integration list is a huge advantage, eliminating the need to pay for 3rd-party integrations tools.

Lastly, the support from Whatagraph is exceptionally highly regarded by their clients and helps new users get used to the platform faster. 

  1. Looker Studio Parameters explained with examples
  2. Looker Studio Number Formats / Data Types
  3. How to Change Language in Looker Studio
  4. Looker Studio Date Format and Time Explained
  5. Looker Studio Tutorial with FREE PDF ebook
  6. LookerStudio Functions, Formulas Tutorial
  7. How to work with the Boolean field in Looker Studio
  8. Looker Studio Page Navigation Tutorial
  9. Understanding Report Editor in Looker Studio
  10. Best practices for creating a report in Looker Studio
  11. How to share reports in Looker Studio
  12. Seven methods to create a new report in Looker Studio
  13. Looker Studio Report Tutorial
  14. How to invite people to view or edit a report in Looker Studio
  15. How to share the link of your report in Looker Studio
  16. Schedule email delivery of a report in Looker Studio
  17. How to download Looker Studio report as PDF
  18. How to embed a Looker Studio report on a website
  19. Guide to Data Types in Looker Studio
  20. Image function in Looker Studio
  21. Image Link data type in Looker Studio
  22. Image data type in Looker Studio
  23. Looker Studio Geo Map – Latitude Longitude
  24. Why You Should Avoid Using Functions and Calculated Fields in Looker Studio
  25. Looker Studio Calculated Fields Tutorial
  26. Working with the Text data type in Looker Studio
  27. The Data Set Configuration Error in Looker Studio
  28. Data Source Fields in Looker Studio – Tutorial
  29. Refresh data source schema fields in Looker Studio
  30. Looker Studio Data Sources – Tutorial
  31. Looker Studio Dimension vs Metric
  32. How to filter by email in Looker Studio
  33. Looker Studio – Sharing Data Sources (aka data source schema)
  34. Field editing in reports – Looker Studio
  35. Data Source Version History in Looker Studio
  36. Community Visualization Access in Looker Studio
  37. Understanding Data Source Credentials in Looker Studio
  38. Understanding Data Freshness in Looker Studio
  39. How to create and configure a data source in Looker Studio
  40. Looker Studio Aggregation Explained
  41. How to Edit a Calculated Field in Looker Studio
  42. Formula Rejection in Looker Studio
  43. Doing Basic Maths on Numeric Fields via Calculated Fields

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