Difference Between Web / Digital Analytics and Google Analytics
99.99% of course creators themselves don’t know the difference between digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).
So they are teaching GA and GTM in the name of teaching digital analytics.
They just copy each other. Monkey see, monkey do.
But digital analytics is not about GA or GTM. It is about analyzing and interpreting data, setting up goals, strategies, and KPIs. It’s about creating a strategic roadmap for your business.
Digital analytics is the core skill. Google Analytics is just a tool used to implement digital analytics.
You can also implement digital analytics via other tools like Adobe Analytics, Kissmetrics, etc.
Using Google Analytics without a good understanding of digital analytics is like driving around in a car, in a big city, without understanding the traffic rules and road signs. You are either likely to end up somewhere other than your destination or you get involved in an accident.
You learn data analysis and interpretation from digital analytics and not from Google Analytics.
The direction in which your analysis will move will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment. You get that direction from digital analytics, and not from Google Analytics.
You learn to set up KPIs, strategies and measurement framework for your business from digital analytics and not from Google Analytics.
So if you are taking a course only on Google Analytics, you are learning to use one of the tools of digital analytics. You are not learning digital analytics itself.
Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.
You need to know a lot more than GA in order to work in the digital analytics and marketing field.
So what I have done, if you are interested, is to put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.
99.99% of course creators themselves don’t know the difference between digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).
So they are teaching GA and GTM in the name of teaching digital analytics.
They just copy each other. Monkey see, monkey do.
But digital analytics is not about GA or GTM. It is about analyzing and interpreting data, setting up goals, strategies, and KPIs. It’s about creating a strategic roadmap for your business.
Digital analytics is the core skill. Google Analytics is just a tool used to implement digital analytics.
You can also implement digital analytics via other tools like Adobe Analytics, Kissmetrics, etc.
Using Google Analytics without a good understanding of digital analytics is like driving around in a car, in a big city, without understanding the traffic rules and road signs. You are either likely to end up somewhere other than your destination or you get involved in an accident.
You learn data analysis and interpretation from digital analytics and not from Google Analytics.
The direction in which your analysis will move will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment. You get that direction from digital analytics, and not from Google Analytics.
You learn to set up KPIs, strategies and measurement framework for your business from digital analytics and not from Google Analytics.
So if you are taking a course only on Google Analytics, you are learning to use one of the tools of digital analytics. You are not learning digital analytics itself.
Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.
You need to know a lot more than GA in order to work in the digital analytics and marketing field.
So what I have done, if you are interested, is to put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
