What is not provided in Google Analytics

Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports:

The keyword referral data tells you which search term was used by a person on a search engine (like Google) to visit your website.

For example, if someone visits your website by typing ‘web analytics training’ on Google, then the keyword referral data is ‘web analytics training’.

Similarly, if someone visits your website by typing ‘google analytics bounce rate’’ on Google, then the keyword referral data is ‘google analytics bounce rate’.

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There are two types of keywords referral data: organic keywords referral data and paid keywords referral data:

#1 The organic keywords referral data (organic keywords) tells you which search term was used by a person to visit your website after he/she clicked on an organic search engine listing on Google.

#2 The paid keywords referral data (paid keywords) tells you which search term was used by a person to visit your website after he/she clicked on a paid search engine listing on Google. This paid search engine listing is the PPC ads you see on Google.

Google has been hiding the ‘organic keywords’ data in Google Analytics since October 2011 by encrypting its organic search data. This has been done in the name of protecting user privacy. 

But the real agenda of Google is most likely to force more marketers/advertisers to use Google PPC ads, as optimizing search campaigns without keyword referral data is not very effective.

Google does not hide the ‘paid keywords’ data. It hides only the ‘organic keywords’ data.

All web analytics tools (including Google Analytics) no longer report the ‘organic keywords’ from Google search engines in their reports.

Google Analytics report ‘not provided’ in place of organic keywords in its reports.

To find (not provided) keywords in Google Analytics, follow the steps below:

Step-1: Login to your Google Analytics account and then navigate to your ‘All Website Data’ view.

Step-2: Navigate to Acquisition > Campaigns > Organic Keywords report:

You should now be able to see the (not provided) keywords.

Related Article: How to unlock not provided keywords in Google Analytics

 

Do you know the difference between Web Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Web analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Web analytics.

They just copy each other. Monkey see, monkey do.

But Web analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Web Analytics is the core skill. Google Analytics is just a tool used to implement ‘Web Analytics’.

You can also implement ‘Web analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Web analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Web analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Web analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Web analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Web analytics’. You are not learning the ‘Web analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in Web analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage web/digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

 

Here what You'll Learn On This FREE Web Class!


1) Why digital analytics is the key to online business success

2) The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

3) Why Google and Facebook ads don’t work for most businesses & how to make them work.

4) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.


5) The number 1 reason why conversion optimization is not working for your business.

6) How to advertise on any marketing platform for FREE with an unlimited budget.

7) How to learn and master digital analytics and conversion optimization in record time.


FREE GIFT “Key Performance Indicator – KPI” (32 pages ebook) – Stay till the very end of the Webinar and I’ll give you this FREE Gift!

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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