What is a good bounce rate in Google Analytics? (the acceptable bounce rate)

If I have to do gross generalization then bounce rate between 20% to 50% is generally considered as good. However, the definition of a good bounce rate can vary from website to website, traffic source to traffic source, device to device, and from industry to industry.

For example, it is common for blogs, news, and publishing websites to have a bounce rate of 70% or higher.

However, this is still considered as a good bounce rate because most visitors generally come to the website to read the latest news/article and then leave the website from the landing page as there is no need to browse any further.

So such websites are getting conversions (articles being read) even through bounced visits.

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But the same cannot be said about other industries like Finance.

For example, if you run a website which provides ‘car insurance’ and your website bounce rate is 70% then it is considered as a bad bounce rate because if 70% of people come and leave your website without submitting a quote/lead (for car insurance) then you can not generate many sales.

The bounce rate of a website depends upon many factors from users’ intent, visitor type, website type, industry, landing pages to the device (desktop, mobile, tablet) being used to access your website.

So the bounce rate which is considered good in one industry may be considered bad in another industry and vice versa. Similarly, the bounce rate which is good for one website may be bad for another website and vice versa.

Other articles related to Google Analytics Bounce Rate

Do you know the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics. They just copy each other. Monkey see monkey do.

But Digital analytics is not about GA, GTM. It is about analyzing and interpreting data, setting up goals, strategies, and KPIs.

It’s about creating a strategic roadmap for your business.



Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without a good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or get involved in an accident.



You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.



You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in a couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.


You need to know a lot more than GA in order to work in the digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.



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#1 Why digital analytics is the key to online business success.

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#4 ​Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

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My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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