Topic-21: Types of channel labels

There are two types of channel labels in Google Analytics:

#1 Default channel labels – The default channel labels are the predefined channel labels. For example, paid search, organic search, referral, display, email, social, direct and other advertising are default channel labels:

#2 Custom channel labels – The custom channel labels are the labels defined by a user. Branded keywords and non-branded keywords are examples of custom channel labels:

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