Time Lag Report vs Conversion Lag Report

Google Analytics

Time Lag Report vs Conversion Lag Report

The following are the main differences between the Time Lag report in multi-channel funnels and the Conversion Lag report of an attribution project:

#1 The Time Lag report in multi-channel funnels allows you to segment the time lag data by conversion type, Google Ads and lookback window:

segment time lag data

The Conversion Lag report of an attribution project allows you to segment the conversion lag data by conversion type:

segment conversion lag data

You can not segment the conversion lag data by Google Ads or lookback window.

#2 You can segment the conversion lag data by an attribution model in the Conversion lag report of an attribution project. In other words, you can apply different attribution models to the Conversion lag report:

attribution model conversion lag 1
attribution model conversion lag 2
attribution model conversion lag 3

You can not segment the conversion lag data by an attribution model in the Time Lag report.

In other words, you can not apply different attribution models to the Time Lag report. This report uses only one attribution model called the ‘last interaction’ model.

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#3 The Conversion paths report of an attribution project allows you to display the conversion paths data as cumulative or non-cumulative:

conversion lag report cumulative
display data attribution beta

Cumulative: Use this setting, if you want the Conversion Lag report to show the conversion and revenue data from prior days for each day to selected conversion type(s). By default, the Conversion Lag report displays cumulative data.

Non-Cumulative: Use this setting, if you do not want the conversion lag report to show the conversion and revenue data from prior days for each day to selected conversion type(s).

The Time Lag report of an attribution project does not allow you to display the conversion paths data as cumulative or non-cumulative.

#4 You can create and apply conversion segments to the Time Lag report:

conversion segment time lag report

You can not create and apply conversion segments to the Conversion lag report of an attribution project. 

#5 You can export the Time Lag report as PDF or CSV:

export time lag report
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You can export the Conversion Lag report of an attribution project as CSV but not as PDF:

download conversion lag report

#6 You can save the current configuration of the Time Lag report to a saved report:

time lag report saved

You can not save the current configuration of the Conversion Lag report of an attribution project to a saved report.

Related Article: Differences Between Google Attribution & Multi-Channel Funnel Reports

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Himanshu Sharma

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