The Two New GDPR Compliance Tools in WordPress

Do you want expert help in setting up/fixing GA4 and GTM?

If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then contact us. We can fix your website tracking issues.

Under GDPR, you need to make sure that:

#1 Your website users can request access to their personal data (name, email address, comments or any other data submitted to your website).

#2 Your website users can download and view their personal data (as per Article 15 of GDPR).

#3 Your website users can request for their personal data to be removed (as per Article 18 of GDPR).

WordPress released a maintenance and privacy update in its version 4.9.6 esp. to comply with these GDPR guidelines. This update include two new features through which you can export and/or delete personal data of your website users.

You can find these features under the ‘Tools’ menu in your WordPress admin panel:

export personal data

export personal data2

erase personal data

Here is how these features work.

#1 Sending personal data to your WordPress website user on demand

Navigate to the ‘Tools’ menu in your WordPress admin panel and then click on the ‘Export Personal Data’ link.

Add the email address of the user in the text box, who requested access to his personal data and then click on the ‘send request’ button:

send request button 1 2

The user then gets an email, in his inbox:

send request email

Following is the content of this email:

send request email body 1

The user clicks on the confirm link, to confirm the export of personal data.

You as a DPO (data protection officer) for your company, get an email notification which confirms that the user has agreed to the exporting of his personal data, by you:

send request email body2 1

You click on the link under the text ‘You can view and manage these data privacy requests here:’.

You are then redirected to the ‘Export Personal Data‘ page where you can either download the user’s personal data or email the personal data to the user, who requested the access:

download or email 1

When you click on the ‘Email Data‘ button, the user gets a notification email, which contains a link to download the personal data:

download personal data

The user get the personal data in the form of a zip file and it could look like the one below:

personal data

personal data

#2 Deleting personal data of your WordPress website user on demand

Navigate to the ‘Tools’ menu in your WordPress admin panel and then click on the ‘Erase Personal Data’ link.

Add the email address of the user in the text box, who requested the deletion of his personal data and then click on the ‘send request’ button:

erase personal data 1

The user then gets an email, in his inbox:

confirm action erase personal data

Following is the content of this email:

confirm deleting personal data

When the user clicks on the link to confirm, he sees the following screen:

thank you for confirming 1

You as a DPO (data protection officer) for your company, get an email notification which confirms that the user has agreed to the deletion of his personal data, by you:

data privacy request confirmed

You click on the link under the text ‘You can view and manage these data privacy requests here:’.

You are then redirected to the ‘Erase Personal Data’ page where you click on the ‘Erase Personal Data‘ button:

erase personal data button

When you erase the personal data, your user gets following email notification which confirms that his personal data has been deleted:

eraser request fulfilled

eraser request fulfilled email

Do you want expert help in setting up/fixing GA4 and GTM?

If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then contact us. We can fix your website tracking issues.


My step-by-step blueprint for selecting the best Excel charts for data analysis and reporting (40 pages)

Get the FREE e-book on Best Excel Charts For Data Analysis And Reporting (40 Pages)

Download the FREE ebook

 

WordPress Privacy Setting

WordPress version 4.9.6 has got a new feature called ‘Privacy’ under the ‘Settings’ menu:

wordpress privacy setting

Click on the ‘Privacy’ link and then select the existing page from the drop-down menu, which outlines your privacy policy:

use this page

Click on the ‘create new page’ button, if you already do not have a page which outlines your privacy policy.

You can also directly edit/view your existing privacy policy, by clicking on the ‘edit’ or ‘view’ link, as shown below:

edit or view 1

Related Articles:

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade