Seven Steps to increasing website sales

The majority of us optimize marketing campaigns for e-commerce websites. 

Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in product sales.

Let’s say you have got 100,000 products to sell.

  • Where you should start?
  • What should you change on the website?
  • Which key issues you should focus on that can quickly improve your website sales?

I have found the following seven steps to be super useful in understanding and improving the performance of e-commerce products in terms of: sales, quantity, average order value and unique purchases:

  1. Find Top Selling Locations
  2. Find Top Selling Product Categories
  3. Find Top Selling Products
  4. Find Top Performing Traffic Sources
  5. Find Top Landing Pages for conversion funnel analysis
  6. Do conversion funnel analysis
  7. Find Top Performing Keywords (optional)

 

Related Articles

  1. How to use Audience Overview Report in Google Analytics
  2. How to use Demographics Overview Report in Google Analytics
  3. How to use Demographics: Age Report in Google Analytics
  4. How to use Demographics: Gender Report in Google Analytics
  5. How to use Location Report in Google Analytics
  6. How to use New vs Returning Report in Google Analytics

  7. How to use Browser & OS Report in Google Analytics
  8. How to use Mobile Overview Report in Google Analytics
  9. How to use Mobile & Tablet Devices report in Google Analytics
  10. How to use Device Overlap Report in Google Analytics
  11. How to use Device Paths Report in Google Analytics
  12. How to use Cross Device Channels Report in Google Analytics

  13. How to use Acquisition Device Report in Google Analytics
  14. How to use Users Flow Report in Google Analytics
  15. How to use Channels Report in Google Analytics
  16. How to use Source / Medium Report in Google Analytics
  17. How to use Landing Pages Report in Google Analytics
  18. How to use Goal Flow Report in Google Analytics
  19. How to use Ecommerce Overview Report in Google Analytics

  20. How to use Checkout Behavior Analysis Report in Google Analytics
  21. How to use Product Performance Report in Google Analytics
  22. How to Find Top Selling Locations in Google Analytics
  23. How to Find Top Selling Product Categories in Google Analytics
  24. How to Find Top Selling Products in Google Analytics

  25. How to Find Top Performing Traffic Sources in Google Analytics
  26. How to Find Top Landing Pages for conversion funnel analysis in Google Analytics
  27. How to do Conversion Funnel Analysis in Google Analytics
  28. How to Find Top Performing Keywords in Google Analytcis
  29. How to use Assisted Conversions Report in Google Analytics
  30. How to use Top Conversion Paths Report in Google Analytics
 

Do you know the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!


1) The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales.

2) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

3) The number 1 reason why conversion optimization is not working for your business.

4) How to advertise on any marketing platform for FREE with an unlimited budget.

5) How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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