Sending campaign data via measurement protocol in Google Analytics

 

This article is related to measurement protocol in Google Analytics.

If you are brand new to measurement protocol, then read this article first: Understanding Google Analytics measurement protocol.

In this article, I will show you, how to send campaign data via the measurement protocol in Google Analytics.

In order to send campaign data via measurement protocol, use the following protocol parameters (in addition to the 4 required parameters) in the payload data:

 

#1 Campaign Name

Campaign Name is denoted by ‘cn‘ parameter.

The value of this parameter should be a URL encoded text string. For example:

cn=attribution%20modelling%20promo

As in:

v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&
cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution
&dt=Attribution%20Modelling%20Course

 

#2 Campaign Source

Campaign Source is denoted by ‘cs‘ parameter.

The value of this parameter should be a URL encoded text string. For example:

cs=facebook

As in:

v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&
cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&
dt=Attribution%20Modelling%20Course

 

#3 Campaign Medium

Campaign medium is denoted by ‘cm‘ parameter.

The value of this parameter should be a URL encoded text string. For example:

cm=social

As in:

v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&
ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution
&dt=Attribution%20Modelling%20Course

 

#4 Campaign Keyword

Campaign keyword is denoted by ‘ck‘ parameter.

The value of this parameter should be a URL encoded text string. For example:

ck=optimize%20smart

As in:

v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&
ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&
dt=Attribution%20Modelling%20Course

 

#5 Campaign content

Campaign content is denoted by ‘cc’ parameter.

The value of this parameter should be a URL encoded text string. For example:

cc=top%20left

As in:

v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&
cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&
dt=Attribution%20Modelling%20Course

Note: You need to use document path parameter (dp) in order to send campaign data via measurement protocol to GA:

v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&
ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution
&dt=Attribution%20Modelling%20Course

I have also used one addition parameter called document title (dt) to get the page title in my GA reports.

Once you have created the payload data, ask your developer to write an application (program) which make the following similar HTTP POST request to the GA server:

User-Agent: user_agent_string

POST https://www.google-analytics.com/collect?payload_data

For example:

User-Agent: Mozilla/5.0 (Windows NT 6.3; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/30.0.1599.69 Safari/537.36

POST https://www.google-analytics.com/collect?v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&dt=Attribution%20Modelling%20Course

This HTTP POST request will send the payload data (which contains the campaign data) to Google Analytics.

 

Other articles on measurement protocol

  1. Sending pageview data via measurement protocol in Google Analytics
  2. Sending event data via measurement protocol in Google Analytics
  3. Sending ecommerce data via measurement protocol in Google Analytics
  4. Sending social interactions via measurement protocol in Google Analytics
  5. Creating and validating measurement protocol requests through postman
  6. Understanding measurement protocol validation server

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