Sending campaign data via measurement protocol in Google Analytics
Last Updated: May 12, 2020
This article is related to measurement protocol in Google Analytics.
If you are brand new to measurement protocol, then read this article first: Understanding Google Analytics measurement protocol.
In this article, I will show you, how to send campaign data via the measurement protocol in Google Analytics.
In order to send campaign data via measurement protocol, use the following protocol parameters (in addition to the 4 required parameters) in the payload data:
#1 Campaign Name
Campaign Name is denoted by ‘cn‘ parameter. The value of this parameter should be a URL encoded text string. For example:
cn=attribution%20modelling%20promo
As in:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&
cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution
&dt=Attribution%20Modelling%20Course
#2 Campaign Source
Campaign Source is denoted by ‘cs‘ parameter. The value of this parameter should be a URL encoded text string. For example:
cs=facebook
As in:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&
cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&
dt=Attribution%20Modelling%20Course
#3 Campaign Medium
Campaign medium is denoted by ‘cm‘ parameter. The value of this parameter should be a URL encoded text string. For example:
cm=social
As in:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&
ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution
&dt=Attribution%20Modelling%20Course
#4 Campaign Keyword
Campaign keyword is denoted by ‘ck‘ parameter. The value of this parameter should be a URL encoded text string. For example:
ck=optimize%20smart
As in:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&
ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&
dt=Attribution%20Modelling%20Course
#5 Campaign content
Campaign content is denoted by ‘cc’ parameter. The value of this parameter should be a URL encoded text string. For example:
cc=top%20left
As in:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&
cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&
dt=Attribution%20Modelling%20Course
Note: You need to use document path parameter (dp) in order to send campaign data via measurement protocol to GA:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&
ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution
&dt=Attribution%20Modelling%20Course
I have also used one addition parameter called document title (dt) to get the page title in my GA reports.
Once you have created the payload data, ask your developer to write an application (program) which make the following similar HTTP POST request to the GA server:
User-Agent: user_agent_string
POST https://www.google-analytics.com/collect?payload_data
For example:
User-Agent: Mozilla/5.0 (Windows NT 6.3; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/30.0.1599.69 Safari/537.36
POST https://www.google-analytics.com/collect?v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&dt=Attribution%20Modelling%20Course
This HTTP POST request will send the payload data (which contains the campaign data) to Google Analytics.
Other articles on measurement protocol
- Sending pageview data via measurement protocol in Google Analytics
- Sending event data via measurement protocol in Google Analytics
- Sending ecommerce data via measurement protocol in Google Analytics
- Sending social interactions via measurement protocol in Google Analytics
- Creating and validating measurement protocol requests through postman
- Understanding measurement protocol validation server
Last Updated: May 12, 2020
This article is related to measurement protocol in Google Analytics.
If you are brand new to measurement protocol, then read this article first: Understanding Google Analytics measurement protocol.
In this article, I will show you, how to send campaign data via the measurement protocol in Google Analytics.
In order to send campaign data via measurement protocol, use the following protocol parameters (in addition to the 4 required parameters) in the payload data:
#1 Campaign Name
Campaign Name is denoted by ‘cn‘ parameter. The value of this parameter should be a URL encoded text string. For example:
cn=attribution%20modelling%20promo
As in:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&
cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution
&dt=Attribution%20Modelling%20Course
#2 Campaign Source
Campaign Source is denoted by ‘cs‘ parameter. The value of this parameter should be a URL encoded text string. For example:
cs=facebook
As in:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&
cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&
dt=Attribution%20Modelling%20Course
#3 Campaign Medium
Campaign medium is denoted by ‘cm‘ parameter. The value of this parameter should be a URL encoded text string. For example:
cm=social
As in:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&
ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution
&dt=Attribution%20Modelling%20Course
#4 Campaign Keyword
Campaign keyword is denoted by ‘ck‘ parameter. The value of this parameter should be a URL encoded text string. For example:
ck=optimize%20smart
As in:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&
ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&
dt=Attribution%20Modelling%20Course
#5 Campaign content
Campaign content is denoted by ‘cc’ parameter. The value of this parameter should be a URL encoded text string. For example:
cc=top%20left
As in:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&
cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&
dt=Attribution%20Modelling%20Course
Note: You need to use document path parameter (dp) in order to send campaign data via measurement protocol to GA:
v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&
ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution
&dt=Attribution%20Modelling%20Course
I have also used one addition parameter called document title (dt) to get the page title in my GA reports.
Once you have created the payload data, ask your developer to write an application (program) which make the following similar HTTP POST request to the GA server:
User-Agent: user_agent_string
POST https://www.google-analytics.com/collect?payload_data
For example:
User-Agent: Mozilla/5.0 (Windows NT 6.3; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/30.0.1599.69 Safari/537.36
POST https://www.google-analytics.com/collect?v=1&t=pageview&tid=UA-1500844-34&cid=3c234980-eed6-423f-a3bc-953811391357&cn=attribution%20modelling%20promo&cs=facebook&cm=social&ck=optimize%20smart&cc=top%20left&dp=%2Fcourses%2Fattribution&dt=Attribution%20Modelling%20Course
This HTTP POST request will send the payload data (which contains the campaign data) to Google Analytics.
Other articles on measurement protocol
- Sending pageview data via measurement protocol in Google Analytics
- Sending event data via measurement protocol in Google Analytics
- Sending ecommerce data via measurement protocol in Google Analytics
- Sending social interactions via measurement protocol in Google Analytics
- Creating and validating measurement protocol requests through postman
- Understanding measurement protocol validation server
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