The one thing that you don’t know about PayPal.com and the referral exclusion list

Many businesses use PayPal to accept online payments.

But this can create tracking issues in Google Analytics.

Whenever a customer leaves your website to make payment via paypal and then return to your website, Google Analytics often attribute sales to paypal.com instead to the original traffic source.

You can often find PayPal.com appearing as a top referrer in Google Analytics Referral report:

When you add paypal.com to the referral exclusion list, people who arrive to your website from paypal.com, do not trigger a new Google Analytics session and the traffic from the paypal.com is reported as direct traffic by Google Analytics.

So adding paypal.com to the referral exclusion list will not help you track the original referrer.

The best way to track original referrals while using paypal.com, is to use one of the direct Payment gateways solutions provided by PayPal like: ‘PayPal Payflow Pro‘ or ‘PayPal Payments Pro‘.

When you use direct payment gateway then your customers can complete transaction without leaving your website and Google Analytics do not attribute sales to paypal.com but instead to the original traffic source.

Note: The referral exclusion does not work retroactively.

So any visit/sales attributed to paypal.com before adding paypal.com to the referral exclusion list will still be attributed to paypal.com in GA reports.

Therefore you need to make sure that once you have added a domain to the referral exclusion list, you look at the referral report from the time period when you first implemented referral exclusion.

Related Article: Tracking true referrals in Google Analytics when using PayPal and other payment gateways

Other Articles on Specialised Tracking in Google Analytics

  1. Google Analytics Recurring Revenue and Subscriptions Tracking Guide
  2. How to track the impact of cookie consent on website traffic in Google Analytics
  3. Phone Call Tracking in Google Analytics and Beyond
  4. Scroll Tracking via Scroll Depth Trigger in Google Tag Manager
  5. Video Tracking via YouTube Video Trigger In Google Tag Manager
  6. Calculated Metrics in Google Analytics – Complete Guide
  7. The one thing that you don’t know about PayPal.com and the referral exclusion list
  8. Introduction to Postbacks in Google Analytics
  9. Creating Content Group in Google Analytics via tracking code using gtag.js
  10. Tracking Site Search without Query Parameter in Google Tag Manager
  11. Setting Up Site Search Tracking for POST based search engines in Google Analytics
  12. Tracking Site Search for GET-Based Search Engines in Google Analytics
  13. Understanding site search tracking in Google Analytics
  14. Tracking Virtual Pageviews in Google Tag Manager – Complete Guide
  15. Creating and using Site Search Funnel in Google Analytics
  16. Learn to Setup Facebook Pixel Tracking via Google Tag Manager
  17. How to use Keyword Hero to reveal Not Provided keywords in Google Analytics
  18. Guide to Event Tracking via Google Tag Manager
  19. Learn to track Qualified and Won leads in Google Analytics
  20. Creating your own Google Analytics Tag Auditing System
  21. Using multiple Google Analytics tracking codes on web pages
  22. Guide to Offline Conversion Tracking in Google Analytics
  23. Google Analytics and YouTube Integration Guide
  24. Complete Guide to Google Analytics for Facebook
  25. Tracking true referrals in Google Analytics when using PayPal and other payment gateways
  26. Virtual pageviews in Google Analytics – Complete Guide
  27. YouTube Video tracking via Google Tag Manager
  28. Implementing E-Commerce Tracking via Google Tag Manager
  29. Event Tracking in Google Analytics – Complete Guide
  30. E-Commerce Tracking in Google Analytics – Complete Guide
  31. Google Analytics Cross Domain Tracking Explained Like Never Before
  32. Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn
  33. Setting up & Tracking AMP Pages in Google Analytics
  34. Setting up Sales Funnel across websites in Google Analytics
  35. Using Data Visualization to analyze the SEO Performance
  36. Tracking offline conversions in Google Adwords
  37. How to Correctly Measure Conversion Date & Time in Google Analytics
  38. Tracking Twitter and Linkedin Social Interactions in Google Analytics
  39. Implementing Scroll Tracking via Google Tag Manager
  40. Phone Call Tracking and ROI calculations – Champion’s Guide
  41. Google Analytics Cross Domain Tracking (ga.js)
  42. Open Graph Protocol for Facebook Explained with Examples
  43. How to Exclude URL Query Parameters in Google Analytics?
  44. Understanding Google Analytics Default Page Setting
  45. Implementing rollup reporting in Google Analytics
 

Do you know the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!


1) The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales.

2) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

3) The number 1 reason why conversion optimization is not working for your business.

4) How to advertise on any marketing platform for FREE with an unlimited budget.

5) How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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