Path Length Report vs Conversion Path Length Report

Path Length Report vs Conversion Path Length Report

The following are the main differences between the Path Length report in multi-channel funnels and the Conversion path length report of an attribution project:

#1 The Path Length report in multi-channel funnels allows you to segment the path length data by conversion type, Google Ads and lookback window:

segment path length data

The Conversion path length report of an attribution project allows you to segment the conversion path data by conversion type. However, you can not segment the conversion path data by Google Ads or lookback window.

conversion path length conversion type

#2 You can create and apply conversion segments to the Path Length report in multi-channel funnels. This is something that you can not do in the Conversion path length report of an attribution project.

conversion segments path length report

#3 You can export the Path Length report in multi-channel funnels as PDF or CSV.

export path length report

You can export the Conversion path length report of an attribution project as CSV but not as PDF.

download conversion path length report

#4 You can save the current configuration of the Path Length report in multi-channel funnels to a saved report:

save path length report

Whereas, you can not save the current configuration of the Conversion path length report of an attribution project to a saved report.

#5 The Conversion path length report of an attribution project allows you to include or exclude direct visits in the conversion path when doing path length calculation:

include direct visits in conversion paths
include direct visits in conversion paths 2

The Path Length report in multi-channel funnels does not allow you to include or exclude direct visits in the conversion path when doing path length calculation.

Related Article: Differences Between Google Attribution & Multi-Channel Funnel Reports

Register for the FREE TRAINING...

"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."



Here’s what we’re going to cover in this training…

#1 Why digital analytics is the key to online business success.

​#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.

#4 ​Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

#5 The number 1 reason why conversion optimization is not working for your business.

#6 How to advertise on any marketing platform for FREE with an unlimited budget.

​#7 How to learn and master digital analytics and conversion optimization in record time.



   

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade
error: Alert: Content is protected !!