Path Length Report vs Conversion Path Length Report

Google Analytics

Do you want expert help in setting up/fixing GA4 and GTM?

If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then contact us. We can fix your website tracking issues.

Path Length Report vs Conversion Path Length Report

The following are the main differences between the Path Length report in multi-channel funnels and the Conversion path length report of an attribution project:

#1 The Path Length report in multi-channel funnels allows you to segment the path length data by conversion type, Google Ads and lookback window:

segment path length data

The Conversion path length report of an attribution project allows you to segment the conversion path data by conversion type. However, you can not segment the conversion path data by Google Ads or lookback window.

conversion path length conversion type

#2 You can create and apply conversion segments to the Path Length report in multi-channel funnels. This is something that you can not do in the Conversion path length report of an attribution project.

conversion segments path length report

#3 You can export the Path Length report in multi-channel funnels as PDF or CSV.

export path length report
Attribution Modelling in Google Analytics and Beyond
Attribution Modelling in Google Ads and Facebook

Get my best selling books on Attribution Modelling

  • Learn to implement attribution modelling in your organisation
  • Understand the customer purchase journey across devices
  • Determine the most effective marketing channels for investment

 Click book covers to find out more

You can export the Conversion path length report of an attribution project as CSV but not as PDF.

download conversion path length report

#4 You can save the current configuration of the Path Length report in multi-channel funnels to a saved report:

save path length report

Whereas, you can not save the current configuration of the Conversion path length report of an attribution project to a saved report.

#5 The Conversion path length report of an attribution project allows you to include or exclude direct visits in the conversion path when doing path length calculation:

include direct visits in conversion paths
include direct visits in conversion paths 2

The Path Length report in multi-channel funnels does not allow you to include or exclude direct visits in the conversion path when doing path length calculation.

Related Article: Differences Between Google Attribution & Multi-Channel Funnel Reports

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization Master the Essentials of Email Marketing Analytics Attribution Modelling in Google Analytics and Beyond Attribution Modelling in Google Ads and Facebook

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade