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Complete Guide to Data Driven Attribution Model in Google Analytics

Learn all about data driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up. ...

How to get Not Provided keywords in Google Analytics

Learn to get back 'Not provided' keywords in Google Analytics through these easy to use but powerful pro tips....

Keyword Research for e-commerce websites – Tutorial

Learn to do keyword research for e-commerce websites. Determine how people describe your products both online and offline....

How to do ROI Analysis in Google Analytics

You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS....

Understanding Model Explorer Tool in Google Analytics

Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated. ...

Cross device attribution reports in Google AdWords

By using cross device attribution reports in Google AdWords you can determine how your customers used different devices to convert on your website. ...

Understanding Conversion Credit distribution for Attribution Models in Google Analytics

Understand how the conversion credit is calculated for various attribution models in Google Analytics. ...

Why Facebook and Google Analytics data do not match

Following are the top reasons, why your Facebook and Google Analytics do not match: #1 Facebook ad Clicks & Google Analytics Sessions are different metrics...