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Why Google Analytics and Shopping Cart Sales data don’t match and how to fix it.

Learn why Google Analytics and Shopping Cart Sales data do not match and how you can fix this issue....

How to reverse ecommerce transaction in Google Analytics

Learn to reverse an ecommerce transaction in Google Analytics....

E-Commerce Tracking in Google Analytics – Complete Guide

  Index #1 Introduction to Ecommerce Tracking #12 Product SKU #2 Introduction to Shopping Carts #13 Average Price #3 Introduction to Payment Gateways #14 Product Revenue #4 How Ecommerce Tracking works in Google Analytics #15 Per Session...

View-through conversion tracking in Google Analytics

Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads. ...

2016 Google Analytics IQ Exam Preparation + GAIQ Sample Questions

  What is Google Analytics Individual Qualification Exam? Google Analytics Individual Qualification (or Google Analytics IQ) is a exam conducted by Google to test your knowledge of Digital Analytics and Google Analytics. Once you pass this exam,...

Difference between Google Analytics and Universal Analytics

Learn the difference between Google Analytics and Universal Analytics. Learn about creating custom dimensions and custom metrics....

Understanding View-Through conversions In Google Adwords

View-through conversion happens when a user completes a conversion on your website within 30 days, after viewing (but not clicking) one of your display network ad....

Understanding Missing Touch Points in Attribution Modelling

You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data:...

Difference between Google Adwords and Google Analytics Conversion Tracking

Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals....

Implementing Enhanced Ecommerce tracking in Google Analytics – Nerd Guide

  This article is in conjunction with the article Beginners Guide to Enhanced Ecommerce tracking in Google Analytic where I introduced the concept of enhanced ecommerce, explained it benefits, explained various enhanced ecommerce metrics/re...

Google & Universal Analytics Cookies – Complete Guide

  If you want to understand how Google Analytics collect data, define users, define sessions and other metrics and/or if you want to implement cross domain tracking, cross device tracking or other specialized tracking then you need to develop ...

Tracking Virtual Pageviews in Google Tag Manager – Complete Guide

Learn to track virtual pageviews in Google Tag Manager, through this easy to understand, step by step guide....

Virtual pageviews in Google Analytics – Complete Guide

  Index (Virtual Pageviews) #1 What are Virtual Pageviews? #5  Debugging Virtual Pageviews tracking #2 When to use Virtual Pageviews #6  Scaling and automating virtual pageviews tracking via Google Tag Manager #3 Naming Conventions for Virt...

How to use Google Analytics In-page Analytics & fix the Error: 20010

  Google Analytics has got a report called ‘In-page Analytics‘ through which you can determine how users interact with your website in terms of the links/elements they clicked on a web page. Through this insight you can assess your...

How Google identify and measure social media engagement

  A long time ago, in a galaxy far far away, there exist a social media analytics company called ‘PostRank‘. It was launched in mid 2007 and was acquired by Google in June of 2011. PostRank Analytics was one of my favorite analyti...

Guide to Social Interactions Tracking in Google Analytics

  What is Social Interactions in Google Analytics? In Google Analytics (GA), Social Interactions (or social network interactions) can mean: Facebook likes Facebook unlikes Twitter Tweets Twitter Follows Twitter Retweet Twitter Clicks Google +1s ...

Creating and validating measurement protocol requests through postman

  This article is in conjunction with the article: Google Analytics Measurement Protocol & Hit Builder where I introduced the concept of measurement protocol and hit builder and explained them in great details. The present article is bi...

Understanding User Explorer report in Google Analytics

  Google Analytics has launched a new report (still in beta) called the ‘User Explorer‘. You can find this report by navigating to Audience menu > User Explorer in your GA view: As the name suggest, this report provides detailed i...

Google Tag Manager Data Layer explained like never before

  Index #1 What is a dataLayer? #13 What are dynamic data layer variables? #2 Understanding JavaScript Arrays to create data layers #14 How you can rename a data layer (or data layer object)? #3 Understanding Javascript objects to create data...

A/B Testing or Usability Testing. Which one is better?

  First thing first, A/B tests and Usability tests are not the one and same thing. A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior. A/B testing (also known as split ...