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Using Custom Channels to understand Google Analytics Reports

  Google Analytics reports are not easy to understand for an average joe. For example, Unless you have already read at least 10 articles on Google Analytics, you can’t figure out what this report is about. Some common questions asked by cl...

Understanding MCF Channel Groupings in Google Analytics

  This article is in conjunction with the articles: understanding channels in Google Analytics  and understanding channel grouping in Google Analytics  The knowledge acquired through these articles will help you greatly in understanding the pr...

Understanding Channel Grouping in Google Analytics

  This article is in conjunction with the article: Understanding Channels in Google Analytics where I explained the concept of traffic sources, medium and channels in great detail. I also explained, how to create your own marketing channels in ...

Understanding Channels in Google Analytics

  In this article you will learn: #1 What traffic sources and medium, really are. #2 What are channels in the context of Google Analytics. #3  Types of channels: Default and Custom #4 How Google defines: organic search traffic, paid search tra...

Understanding the Anatomy of Conversion Optimization

  Conversion optimization is a process of optimizing the “online performance” of a business. It encompass any online and offline footprints as long as they can be measured, classified or categorized and are used to optimize the [online perfo...

Tracking offline conversions in Google Adwords

  This article is in conjunction with the article ‘Tracking offline conversions in Google Analytics‘ where I explained in great detail how you can optimize your online marketing campaigns for offline conversions by tracking website f...

Google Analytics Offline Conversion Tracking – Complete Guide

Index #1 Tracking Web Form Leads as conversions in Google Analytics #4 Prerequisite for Advanced Offline Conversion Tracking #2 Tracking Web phone Leads as conversions in Google Analytics #5 Tracking web form leads via CRM #3 Tracking Leads from ou...

Optimize Smart Web Analytics Tool Box

  If you have been in the field of online marketing and analytics for more than couple of weeks, you know that no one tool can solve all your marketing and analytics problems/questions. You need tools and not just tools, but a whole tool box at ...

Understanding Sessions in Google Analytics

  In this article you will learn: #1 How Google Analytics define a session #2 Difference between a web session and Google Analytics session. #3 When a Google Analytics session expires #4 How a Google Analytics session can last longer than 30 min...

Cross device tracking with User ID in Google Tag Manager

  This article is in conjunction with the article: Guide to Cross device tracking with User Id in Google Analytics, where I introduced the concept of User ID and explained in great detail about: #1 What is User ID #2 Difference between User ID ...

How to track web pages with zero traffic in Google Analytics

  Google Anaytics does not report on web pages which have got zero pageviews in a selected time period. However Google Analytics does report on web pages which have got zero pageviews on certain days and 1 or more pageviews on other days in a se...

How to explain attribution modelling to your clients

  Learn to explain attribution modelling to your clients that actually make sense to them.   Other articles on Attribution Modelling: #1 You are doing Google Analytics all wrong. Here is why #2 Beginners Guide to Google Analytics Attribut...

Understanding Users in Google Analytics

  For Google Analytics, a user is a combination of unique random number and the first time stamp. This combination is called ‘Client ID‘. Thus Client ID is made up of a unique random number and the first time stamp. The first time st...

Google Analytics and YouTube Integration Guide

  In this article you will learn to: #1 Integrate your Google Analytics account with your YouTube channel. #2 Create a YouTube channel view #3 Learn about what YouTube Channel View can and can’t do for you. #4 Learn about the insight you ...

Setting up Dynamic Remarketing via Google Tag Manager

  In this article you will learn to set up dynamic remarketing in Google Analytics and Google Adwords via Google Tag Manager. This article is in conjunction with the article: Guide to Dynamic remarketing in Google analytics & Adwords where I...

Complete Guide to Dimensions and Metrics in Google Analytics

  Index #1 Introduction to Dimensions and Metrics #12 User level dimension #2 What is Dimension in Google Analytics #13 Product level dimension #3 What is metric in Google Analytics #14 Predefined and Custom metrics #4 Difference between ...

How to correctly measure Conversion Date & Time in Google Analytics

  There is a predefined dimension in Google Analytics called ‘Hour‘. This dimension reports hour of the day in the form of two digits ranging from 00 -23. Here 00 means 12 am, 01 means 1 am, 02 means 2 am…… and 23 means 1...

How to correctly install enhanced ecommerce via Product Data Import

  This article is about correctly installing enhanced ecommerce tracking on a website. This article is useful for those folks who have either not installed enhanced ecommerce tracking yet or who have installed enhanced ecommerce tracking but the...

100+ Google Analytics Remarketing audiences for Retargeting

  In this article I will show more than 100 different ways to remarket to your target audience. You will learn about more than 100 different customers personas and how they can be used to get optimum results from your marketing campaings, budget...

Guide to Dynamic remarketing in Google analytics & Adwords

  Remarketing is a technique which is used to re-target people who left your website without completing a goal conversion (like making a purchase). The people who are re-targeted are known as remarketing audience. This audience is shown one or m...