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YouTube video tracking via Google Tag Manager

Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide....

Introduction to Google Analytics Commands

In order to set up / debug Google Analytics implementation whether it is ecommerce or cross domain tracking you need to understand what these commands are....

10 Google Analytics Views that you must always use

Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI....

Touch Point Analysis in Google Analytics Attribution Modelling

Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable....

Regular Expressions Guide for SEO, Google Analytics & Google Tag Manager

  I am going to explain the building blocks of Regular Expression (or REGEX), so that you can understand them and use them in technical SEO, in Google Analytics and Google Tag Manager. Advantages of using REGEX in SEO: 1. You can convert long ug...

Dealing with refunds in Google Analytics

Learn to issue partial and full refunds in Google Analytics. Learn all about refunding transactions....

How to valuate Display Advertising through Attribution Modelling

Learn to determine the true value of display advertising on your business bottomline through attribution modelling. ...

Bounce Rate Optimization in Google Analytics – Complete Guide

If people are not sticking around your website then it is highly unlikely that they will make a purchase or complete any other conversion. ...

Google Analytics Training Resources and Tutorials

Google Analytics Training Resources and Tutorials...

Learn to track qualified and won leads in Google Analytics

Learn to track qualified and won leads in Google Analytics....

Google Analytics Setup checklist

This checklist / interactive tool can help you greatly in setting up your Google Analytics account pretty fast....

Event Tracking in Google Analytics – Complete Guide

  Index (Event Tracking) #1 What is event in Google Analytics? #12 Form Event handlers #2 Types of Events in Google Analytics #13 Debugging event tracking #3 Structure of Google Analytics Events #14 Scaling and automating event tracking vi...

Understanding Shopping Carts for Analytics and Conversion Optimization

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues....

How to remove / modify Google Analytics ecommerce transaction in one click

  If a user placed an order on your website and then later cancelled the order or the order is declined/unfulfilled or if your web developer placed a test order on your website, then all such orders/transactions (along with the associated sales ...

Attribution Model Comparison Tool in Google Analytics

Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to to valuate organic search channel via Data Driven Attribution Model....

Optimize Smart Web Analytics Tool Box

In this article I have shared the web analytics tools, that I use and recommend....

Why Google Analytics and Shopping Cart Sales data don’t match and how to fix it.

Learn why Google Analytics and Shopping Cart Sales data do not match and how you can fix this issue....

How to reverse ecommerce transaction in Google Analytics

Learn to reverse an ecommerce transaction in Google Analytics....

E-Commerce Tracking in Google Analytics – Complete Guide

Learn everything about ecommerce tracking in Google Analytics....

View-through conversion tracking in Google Analytics

Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads. ...