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2016 Google Analytics IQ Exam Preparation + GAIQ Sample Questions

  What is Google Analytics Individual Qualification Exam? Google Analytics Individual Qualification (or Google Analytics IQ) is a exam conducted by Google to test your knowledge of Digital Analytics and Google Analytics. Once you pass this exam,...

Difference between Google Analytics and Universal Analytics

Learn the difference between Google Analytics and Universal Analytics. Learn about creating custom dimensions and custom metrics....

Understanding View-Through conversions In Google Adwords

View-through conversion happens when a user completes a conversion on your website within 30 days, after viewing (but not clicking) one of your display network ad....

Understanding Missing Touch Points in Attribution Modelling

You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data:...

Difference between Google Adwords and Google Analytics Conversion Tracking

Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals....

Implementing Enhanced Ecommerce tracking in Google Analytics – Nerd Guide

  This article is in conjunction with the article Beginners Guide to Enhanced Ecommerce tracking in Google Analytic where I introduced the concept of enhanced ecommerce, explained it benefits, explained various enhanced ecommerce metrics/re...

Google & Universal Analytics Cookies – Complete Guide

  If you want to understand how Google Analytics collect data, define users, define sessions and other metrics and/or if you want to implement cross domain tracking, cross device tracking or other specialized tracking then you need to develop ...

Tracking Virtual Pageviews in Google Tag Manager V2 – Complete Guide

  Index #1 Quick recap of virtual pageviews #8 Sending virtual pageview when a user click on an image link #2 Before you Start tracking virtual pageviews via Google Tag Manager #9  Sending virtual pageview when a user click on a button #3 S...

Virtual pageviews in Google Analytics – Complete Guide

  Index (Virtual Pageviews) #1 What are Virtual Pageviews? #5  Debugging Virtual Pageviews tracking #2 When to use Virtual Pageviews #6  Scaling and automating virtual pageviews tracking via Google Tag Manager #3 Naming Conventions for Virt...

How to use Google Analytics In-page Analytics & fix the Error: 20010

  Google Analytics has got a report called ‘In-page Analytics‘ through which you can determine how users interact with your website in terms of the links/elements they clicked on a web page. Through this insight you can assess your...

How Google identify and measure social media engagement

  A long time ago, in a galaxy far far away, there exist a social media analytics company called ‘PostRank‘. It was launched in mid 2007 and was acquired by Google in June of 2011. PostRank Analytics was one of my favorite analyti...

Guide to Social Interactions Tracking in Google Analytics

  What is Social Interactions in Google Analytics? In Google Analytics (GA), Social Interactions (or social network interactions) can mean: Facebook likes Facebook unlikes Twitter Tweets Twitter Follows Twitter Retweet Twitter Clicks Google +1s ...

Creating and validating measurement protocol requests through postman

  This article is in conjunction with the article: Google Analytics Measurement Protocol & Hit Builder where I introduced the concept of measurement protocol and hit builder and explained them in great details. The present article is bi...

Understanding User Explorer report in Google Analytics

  Google Analytics has launched a new report (still in beta) called the ‘User Explorer‘. You can find this report by navigating to Audience menu > User Explorer in your GA view: As the name suggest, this report provides detailed i...

Google Tag Manager Data Layer explained like never before

  Index #1 What is a dataLayer? #13 What are dynamic data layer variables? #2 Understanding JavaScript Arrays to create data layers #14 How you can rename a data layer (or data layer object)? #3 Understanding Javascript objects to create data...

A/B Testing or Usability Testing. Which one is better?

  First thing first, A/B tests and Usability tests are not the one and same thing. A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior. A/B testing (also known as split ...

Measuring Customers lifetime value in Google Analytics for Mobile App users

  In Google Analytics, there is a new report (still in beta), called the ‘Lifetime Value‘ report  through which you can measure the life time value (also known as LTV) for mobile app users, acquired through different marketing cha...

Beginners guide to Google Tag Manager

Index #1 What is Google Tag Manager? #10 Introduction to GTM Triggers #2 What is a tag? #11 Firing triggers #3 Key Benefits of using Google Tag Manager #12 Blocking triggers #4 Google Tag Manager Container Tag #13 Introduction to GTM Variables #5 Ana...

Beginners guide to Ecommerce Analytics – lifetime value and beyond

  When you track website usage data (sessions, bounce rate, conversion rate etc) from analytics tools like Google Analytics, you are focusing only on tracking short term gains and impact. In order to track long term gains and true value of your ...

Google Analytics Attribution Modeling – Beginners Guide

  Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging. It forces you to use both your left and right brain simultaneously. It is something which requires deep understanding of your clie...