Only after compiling this mega list did I realize how many tools I use on a daily/weekly basis just for link building. I have mainly listed those tools which I use often and which are free to use. I keep adding/removing tools as I find better alternatives.
If you think a tool is worth listing then please suggest it. Please note: I do not accept paid inclusions.
Use CTRL F + search term to find what you are looking for.
AutoPager – automatically loads next pages when you reach the end of a SERP esp. useful if you have a data separated over multiple pages that you want to scrape. Firefox extension.
Excel Plugin by Niels Bosma – Through this plugin, you can fetch several on-page elements from a URL or list of URLs like: Title tag, Meta description tag, Meta keywords tag, Meta robots tag, H1 tag, H2 tag, HTTP Header, Backlinks, Facebook likes, etc.
X-Pather – It is a Firebug extension used to quickly generate path expressions while browsing HTML and XML documents. Since X-Pather is a firebug extension, it means you first need to install firebug in order to use it.
Scrapy – It is an open-source web scraping framework and is used to extract structured data from web pages & APIs. You need to know Python (a programming language) in order to use scrapy.
Boomerang for Gmail – is a Firefox / Chrome plugin that lets you take control of when you send and receive email messages. You can schedule an email to be sent later.
Gmail Canned Responses – a Gmail lab tool. You need to go to Settings icon > Labs to enable it. It allows you to save email templates.
Gmail Send and Archive – a Gmail lab tool that adds a button to the compose form that lets you send a reply message and archive the email conversation in a single action. You need to go to Settings icon > Labs to enable it.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
Digital Marketing Consultant and Founder of Optimizesmart.com
Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.
He has over 12 years of experience in digital analytics and digital marketing.
He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.
He is the author of four best-selling books on analytics and conversion optimization: