In Google Tag Manager, through folders, you can organize tags, triggers, and variables by project name, team name, etc.

For example, you can group all of the tags, triggers and variables related to ‘video tracking‘ by creating a folder called ‘video tracking’ and then adding all of the related tags, triggers, and variables to it.

Step-1: Login to your GTM account and then click on the ‘Folders’ link:

Step-2: Click on the ‘New Folder’ button:

Step-3: Give a name to your new folder say ‘YouTube Video Tracking‘:

Step-4: Add the tags, triggers, and variables to this folder from ‘Unfiled items‘ by clicking on the checkbox next to them:

Step-5: Click on the ‘Move’ drop-down menu:

Step-6: Click on ‘YouTube Video Tracking’ from the drop-down menu:

You should now be able to see all the selected tags, triggers, and variables moved to the ‘YouTube Video Tracking’ folder:

My Step-By-Step Blueprint (100 Pages) For Learning and Mastering Google Tag Manager

Get the FREE ebook on Google Tag Manager (100 pages). Learn & Master GTM

Yes I want the FREE ebook

How to add a new tag, trigger or variable to a folder?

Step-1: Click on the three dots next to your folder name:

You will now see a drop-down menu like the one below:

Step-2: Click on the ‘Add New Tag’ option to add a new tag to your folder.

Step-3: Click on the ‘Add New Trigger’ option to add a new trigger to your folder.

Step-4: Click on the ‘Add New Variable’ option to add a new variable to your folder.

How to rename or delete a folder?

Step-1: Click on the three dots next to your folder name:

You will now see a drop-down menu like the one below:

Step-2: Click on the ‘Rename Folder’ option to rename your folder.

Step-3: Click on the ‘Delete Folder’ option to delete your folder.

Note: Deleting a folder won’t automatically delete all the tags, triggers and variables in the folder.

My Step-By-Step Blueprint (100+ Pages) For Learning and Mastering GTM Data Layers

Get The Only Ebook On GTM Data Layer Ever Published (100+ pages). Learn & Master Data Layers

Yes I want the ebook

My Step-By-Step Blueprint For Setting up Server Side Tracking via Google Tag Manager.

Server Side Tracking Via Google Tag Manager (83 Pages)

Download the FREE ebook

How to change the folder of a tag, trigger or variable?

Step-1: Edit the tag/trigger/variable whose folder you want to change and then click on the ‘Folder’ icon:

Step-2: Select a different folder from the drop-down menu:

Step-3: Click on the ‘Save’ button:

Related Articles

• What is the difference between google tag manager and google analytics?
• Five main benefits of using Google Tag Manager
• How to Install Google Tag Manager on your website
• How to install Google Tag Manager on your WordPress Website
• How to Implement Google Analytics With Google Tag Manager
• Understanding Google Tag Manager Container Tag
• How to Get Google Tag Manager Container ID
• How to give someone access to Google Tag Manager Account?
• Importing and Exporting Container Files in Google Tag Manager
• Guide to Google Tag Manager Templates
• Google Tag Manager Tutorial