Introduction to Folders in Google Tag Manager

In Google Tag Manager, through folders, you can organize tags, triggers, and variables by project name, team name, etc.

For example, you can group all of the tags, triggers and variables related to ‘video tracking‘ by creating a folder called ‘video tracking’ and then adding all of the related tags, triggers, and variables to it.

Step-1: Login to your GTM account and then click on the ‘Folders’ link:

gtm folders

Step-2: Click on the ‘New Folder’ button:

new folder

Step-3: Give a name to your new folder say ‘YouTube Video Tracking‘:

new folder2

Step-4: Add the tags, triggers, and variables to this folder from ‘Unfiled items‘ by clicking on the checkbox next to them:

unfiled items

check the

Step-5: Click on the ‘Move’ drop-down menu:

move to folder gtm 1

Step-6: Click on ‘YouTube Video Tracking’ from the drop-down menu:

move

You should now be able to see all the selected tags, triggers, and variables moved to the ‘YouTube Video Tracking’ folder:

folder gtm

youtube video tracking folder gtm

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How to add a new tag, trigger or variable to a folder?

Step-1: Click on the three dots next to your folder name:

dot button

You will now see a drop-down menu like the one below:

drop down menu

Step-2: Click on the ‘Add New Tag’ option to add a new tag to your folder.

Step-3: Click on the ‘Add New Trigger’ option to add a new trigger to your folder.

Step-4: Click on the ‘Add New Variable’ option to add a new variable to your folder.

How to rename or delete a folder?

Step-1: Click on the three dots next to your folder name:

dot button

You will now see a drop-down menu like the one below:

drop down menu

Step-2: Click on the ‘Rename Folder’ option to rename your folder.

Step-3: Click on the ‘Delete Folder’ option to delete your folder.

Note: Deleting a folder won’t automatically delete all the tags, triggers and variables in the folder.

How to change the folder of a tag, trigger or variable?

Step-1: Edit the tag/trigger/variable whose folder you want to change and then click on the ‘Folder’ icon:

folder icon 1

Step-2: Select a different folder from the drop-down menu:

change folder gtm

Step-3: Click on the ‘Save’ button:

save button

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