Image Optimization Tips that will help you tons

 

Make all of your images load faster

1. Since site speed is now a ranking factor, it is also going to help you in your overall site ranking. Select the right image file format. Don’t use GIF file format unless your image is an animation. Use PNG file format instead. This is because size of a PNG image file is about 20% smaller than the same GIF image file. Another advantage of PNG over GIF is that the PNG can be saved up to 24 bit whereas GIF can be saved only as 8 bit. Which means with GIF the maximum number of colors that can be displayed at any one time is 256. With PNG the maximum number of colors that can be displayed at any one time is 16777216 colors. So you get more color depth and higher quality image with same size in case of PNG.

PNG file format has one more advantage. It uses a lossless compression which means no image data is lost when saving or viewing the image. This is not the case with JPEG. It uses a lossy compression which means image loses quality and information each time it is saved. However this also makes JPEG file size almost always smaller than a PNG. So use JPEG only when you are not bothered about loosing the image quality or when the image is big, colored or very detailed like photographic images.

Here are the file sizes of a 162 X 203 resolution image in various formats:

* JPG, 60 quality – 5.658K <<— Note the file size
* PNG-8, 256 colors – 15.31K
* GIF, 256 colors – 14.73K
* PNG-24 – 22.8K <<— Note the file size

So for photographic images (as they are very detailed and big in size) and other large images use JPEG and for all other use PNG.

 2. Crop out extra white space around your image and use CSS to create padding around the image.

3. Specify width and height for all images. These dimensions can speed up page loading.

4. Use image optimization tools like smush.it or Dynamic Drive Online Image Optimizer to reduce the size of your image files. But don’t reduce the size of image to the point that quality suffers. Image quality has significant impact on web design and web design has significant impact on site conversions.

 

Select the images you want to optimize and categorize them

You certainly don’t want to optimize each and every image/graphic on your site. So select the important images which you want to rank and then save all the similar images together in one folder. For e.g save all the images related to your 2010 SEO seminar in say /2010-seo-seminar/ folder. This categorization will help in increasing the relevance of individual images. Needless to say the images you want search engines to get indexed should be kept in separate folders and it should not be blocked through robots.txt.

 

Optimize your images for targeted keywords

1. Use your targeted keywords in image alt text, title text, image file name and surrounding text (like caption). But don’t go overboard and do keyword stuffing.

2.  Make your image files name and caption as descriptive and relevant (to the page on which it is placed) as possible. For e.g. if you have a dog photo, then file name should be something like black- labrador-puppy.png instead of dog.png and the caption must be relevant to black labrador.

3. Place your images near the page text to increase its relevance for targeted keywords.

4. Use limited number of images per page unless you are using lot of text.

 

Get links for your images

1. Make sure your targeted images are of high quality as it appeals to users. Don’t compromise on quality for your most important images.

2.  Information graphics (Infographics) like Charts, diagrams, maps, histograms, pie charts or any image which includes research data or are downright funny can be a great link bait. So this should be a part of your link building strategy.

3. Make your images available for free to use under the creative common license that requires attribution in the form of a back link. This can be a great way to get links for your images.

4. Provide a HTML snippet or link box (like the one below the post) so that people can easly embed your images on their site. This increases the likelihood of getting a back link for an image esp. from scraper sites.

5. Get links with relevant anchor text for the page on which an image is embedded. So if you have a dog image on your webpage and you get a link from a dog site on that page, then it can have a positive impact on your image ranking.

6. Do competitive analysis. Find out how your competitors are ranking for their images. This may help you in finding out new sources to get a link from.

 

Get your images indexed

Make sure all the important images are on a page which is not more than 4 clicks away from your home page. Closer the better. Many webmasters don’t include images in their sitemap. But they should.  Include all the important images in your sitemap but only the important images. Here is a post on Google webmaster central blog regarding adding images to your sitemap.

 

 

Do you know the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!


1) The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales.

2) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

3) The number 1 reason why conversion optimization is not working for your business.

4) How to advertise on any marketing platform for FREE with an unlimited budget.

5) How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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