If you take this one risk then be prepared to lose it all

What is that one risk that if you take, can literally cost you, your business?

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That one risk is relying on just one marketing platform to build your entire business.

This one platform can be: Google, Facebook, Twitter, Linkedin, YouTube, Amazon, Itunes or anything which is not your own website and/or email list.

You need to diversify your traffic and revenue sources.

So if tomorrow, you are kicked out of one platform for whatever reason, you don’t lose everything.

This is not a epiphany.

I have been giving this advice to my clients for ages. Some listen and some don’t.

However I feel the need to reiterate my message after watching this podcast from ‘Russel Brunson’ (one of the top direct response marketer and owner of several multi-million dollars businesses).

In this podcast, Russel talks about his troubles with various marketing platforms and how he was kicked out, several times on multiple advertising platforms without any rhyme or reason:

You are taking great business and marketing risk by building your entire business on a platform which you don’t really own.

For example, if your major source of revenue, is from Amazon then that is a great business risk.

Amazon can kick you out any day any time without any prior notice without giving any explanation and in most cases there is no appeal.

Sames goes for Facebook and YouTube.

I have heard so many Facebook horror stories where the advertising account was suspended without citing any reason and where there was no way to appeal.

Also, it does not really matter how much you spend on a platform like Facebook.

Even if you spend millions of dollars a month on an advertising platform do not expect any impunity.

Facebook reserves the right to kick you out any day, any time without any prior notice.

Your millions of dollars of ad spend is still a drop in the ocean for Internet Giants like Facebook and Google.

They won’t go out of business, if they suddenly lose you as a customer.

Likewise YouTube can choose to de-monetize your videos, decrease your reach or suspend your channel any day any time without any prior notice.

So if all you do, in the name of marketing is ‘YouTube’ or ‘Facebook’ or ‘Google’ or ‘Linkedin’ then seriously re-consider your marketing strategy.

You have been warned : )

Announcement about my books

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over eleven years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of three books:

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