If you take this one risk then be prepared to lose it all

What is that one risk that if you take, can literally cost you, your business?

….

….

….

That one risk is relying on just one marketing platform to build your entire business.

This one platform can be: Google, Facebook, Twitter, Linkedin, YouTube, Amazon, Itunes or anything which is not your own website and/or email list.

Recently twitter announced that they are considering removing the ‘like’ button and I think they are most likely to remove it.

What that means, all those people (esp. trolls) who constantly seek validation on twitter through ‘likes’, will no longer get any incentive to tweet any more.

And the so called ‘influencers’ will loose all their perceived influence on twitter.

If you are one of those, who were tweeting all these years to get more and more likes, you are going to lose it all……very soon.

Likewise Facebook has suspended dozens of Fan pages (some with even million of fans) in the last couple of months.

Facebook organic reach is dying.

You can’t trust these third party platforms.

They don’t give a shit, how much time you invested building user engagement, following and fans on their platform or how much you spent advertising on their platform.

They are all private companies and are free to do whatever they live.

That’s why it is important that you diversify your traffic and revenue sources.

So if tomorrow, you are kicked out of one platform for whatever reason, you don’t lose everything.

This is not a epiphany.

I have been giving this advice to my clients for ages. Some listen and some don’t.

However I feel the need to reiterate my message after watching this podcast from ‘Russel Brunson’ (one of the top direct response marketer and owner of several multi-million dollars businesses).

In this podcast, Russel talks about his troubles with various marketing platforms and how he was kicked out, several times on multiple advertising platforms without any rhyme or reason:

 

You are taking great business and marketing risk by building your entire business on a platform which you don’t really own.

For example, if your major source of revenue, is from Amazon then that is a great business risk.

Amazon can kick you out any day any time without any prior notice without giving any explanation and in most cases there is no appeal.

Sames goes for Facebook and YouTube.

I have heard so many Facebook horror stories where the advertising account was suspended without citing any reason and where there was no way to appeal.

Also, it does not really matter how much you spend on a platform like Facebook.

Even if you spend millions of dollars a month on an advertising platform do not expect any impunity.

Facebook reserves the right to kick you out any day, any time without any prior notice.

Your millions of dollars of ad spend is still a drop in the ocean for Internet Giants like Facebook and Google.

They won’t go out of business, if they suddenly lose you as a customer.

Likewise YouTube can choose to de-monetize your videos, decrease your reach or suspend your channel any day any time without any prior notice.

So if all you do, in the name of marketing is ‘YouTube’ or ‘Facebook’ or ‘Google’ or ‘Linkedin’ then seriously re-consider your marketing strategy.

You have been warned.

 

How to use Digital Analytics to generate floods of new sales and customers for your business

(Even if you are completely new to Digital Analytics)

Here’s What We’re Going To Cover…

#1 - The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales. 

#2 - Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. 

#3 - The number 1 reason why conversion optimization is not working for your business. 

#4 - How to advertise on any marketing platform for FREE with an unlimited budget.

 

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My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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