Last Updated: September 5, 2023

Follow the steps below to use the Facebook Pixel Helper to Test Facebook Events:

Step-1: Install the Facebook Pixel Helper Chrome extension and enable it. This add-on is used to validate various Facebook pixel events. Once this add-on is enabled, it will appear as a button at the top right-hand side of your chrome browser window.

If this add-on does not find any Facebook pixel on a web page, it will appear in a grey color:

However, if this add-on does find Facebook pixel(s) on a web page, it will appear in a dark blue colour with a little green box that shows the number of Facebook pixels found on a web page:

If you click on this button, you can get more details about the type of Facebook pixels fired on a web page, as well as their current validation status:

The green checkmark next to each Facebook event (‘PageView’, ‘Lead’, ‘Purchase’ etc) shows that the Facebook pixel for that particular event is firing correctly.

Step-2: Navigate to any web page of your website and then use the ‘Facebook pixel helper’ tool to test whether the ‘pageview’ pixel is fired on the web page and whether the pixel is firing correctly for each tracked Facebook event:

Since there is a green checkmark next to the Facebook ‘PageView’ event, it means the event is firing correctly.

Note: The ‘Facebook default pixel code’ which we just deployed via GTM on the website fire only the Facebook ‘PageView’ event. It does not fire any other Facebook event like ‘view content’, ‘add to cart’, ‘lead’, ‘purchase’ etc. For that, you will also need to deploy the Facebook event code on your website via GTM.

Step-3: To confirm further, navigate to your Facebook pixel page and look for ‘Active’ status next to the events: ‘PixelInitialized’ and ‘Pageview’:

The ‘Active’ status 100% confirm that the Facebook default pixel is firing correctly.

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