How to use the Facebook Pixel Helper to Test Facebook Events

Analytics

Follow the steps below to use the Facebook Pixel Helper to Test Facebook Events:

Step-1: Install the Facebook Pixel Helper Chrome extension and enable it. This add-on is used to validate various Facebook pixel events. Once this add-on is enabled, it will appear as a button at the top right-hand side of your chrome browser window.

facebook pixel helper

If this add-on does not find any Facebook pixel on a web page, it will appear in a grey color:

facebook pixel helper2

However, if this add-on does find Facebook pixel(s) on a web page, it will appear in a dark blue colour with a little green box that shows the number of Facebook pixels found on a web page:

facebook pixel helper3

If you click on this button, you can get more details about the type of Facebook pixels fired on a web page, as well as their current validation status:

The green checkmark next to each Facebook event (‘PageView’, ‘Lead’, ‘Purchase’ etc) shows that the Facebook pixel for that particular event is firing correctly.

Step-2: Navigate to any web page of your website and then use the ‘Facebook pixel helper’ tool to test whether the ‘pageview’ pixel is fired on the web page and whether the pixel is firing correctly for each tracked Facebook event:

pageview event

Since there is a green checkmark next to the Facebook ‘PageView’ event, it means the event is firing correctly.

Note: The ‘Facebook default pixel code’ which we just deployed via GTM on the website fire only the Facebook ‘PageView’ event. It does not fire any other Facebook event like ‘view content’, ‘add to cart’, ‘lead’, ‘purchase’ etc. For that, you will also need to deploy the Facebook event code on your website via GTM.

Step-3: To confirm further, navigate to your Facebook pixel page and look for ‘Active’ status next to the events: ‘PixelInitialized’ and ‘Pageview’:

status active

The ‘Active’ status 100% confirm that the Facebook default pixel is firing correctly.

Other articles on Facebook Pixel Tracking

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  2. facebook.com Referral Traffic in Google Analytics Explained
  3. Facebook Attribution and Conversion Windows Tutorial
  4. Facebook ROI Calculation, Analysis and Examples
  5. How to set up the Facebook Attribution Tool
  6. How to Setup Funnels in Facebook Ads Manager
  7. How to use funnels for your Facebook Ad Campaigns
  8. How to advertise on Facebook for FREE with unlimited budget
  9. Facebook Pixel vs Google Analytics Data Discrepancies
  10. facebook.com Referral Traffic in Google Analytics Explained
  11. Send Facebook Pixel Purchase Event via Google Tag Manager
  12. Open Graph Protocol for Facebook Explained with Examples
  13. Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics
  14. Google Analytics for Facebook Tutorial
  15. Facebook Attribution Models Tutorial
  16. GTM Server Side Tagging for Facebook Tutorial
  17. The impact of Apple IOS 14.5 update on Facebook Ads
  18. How to add Facebook Pixel to WordPress Website
  19. How to add Facebook Pixel to WordPress without a Plugin
  20. How to track Facebook events via Google Tag Manager
  21. How to use the Facebook Event Setup Tool
  22. How to automatically turn off Facebook ads on weekends
  23. How to name Facebook Ad Campaigns like a Pro

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About the Author

Himanshu Sharma

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