How to use Mobile & Tablet Devices report in Google Analytics

Step-1: Navigate to the ‘Mobile Devices’ report:

Navigate to the ‘Mobile Devices’ report

Step-2: Make sure the date range of the report is set to the last three months.

 

Step-3: Click on the ‘Ecommerce’ tab of the report:

Click on the 'Ecommerce' tab of the report

Step-4: Note down the top 3-5 mobile/tablet devices in terms of traffic:

Note down the top 3-5 mobile/tablet devices in terms of traffic

For example, from the data table above we can conclude the following:

>> When it comes to mobile and tablet devices, majority of website traffic (39%) came from Apple Iphone, followed by Apple Ipad.

 

Step-5: Sort the data table by ‘Revenue’ metrics:

Sort the data table by 'Revenue' metrics

Step-6: Note down the top three devices in terms of sales. For example, from the data table above we can conclude the following:

>>  When it comes to mobile and tablet devices, majority of website sales (80%) came from Apple Iphone, followed by Apple iPad and Microsoft Windows RT Tablet. 

 

Step-7: Now keeping this ‘Mobile & Tablet Devices’ data in mind and all the understanding that you have developed so far by interviewing your client, provide insight.

Following is an example of insight:

Whenever you make website changes, always test them in latest versions of Google Chrome and Safari browsers on Apple iPhone and iPad devices.

Step-8: Click on the ‘Map Overlay’ tab of the report:

Click on the ‘Map Overlay’ tab of the report

Step-9: Click on the ‘Ecommerce’ tab:

Click on the ‘Ecommerce’ tab

Step-10: Scroll down to the data table and take a note of the top 5 countries in terms of sending mobile and tablet traffic to the website:

Scroll down to the data table

Step-11: Sort the data table by ‘Revenue’ metrics and take a note of the top 5 countries in terms of generating website sales through mobile and tablet devices:

Sort the data table by 'Revenue' metrics

Step-12: Now keeping this ‘Mobile and Tablet Devices’ data in mind and all the understanding that you have developed so far by interviewing your client, provide insight.

 

Following is an example of insight:

Mobile device users in the US are your most profitable mobile users.  Focus all of your mobile marketing efforts and ad spend in targeting US mobile users. 

Get the E-book (52 Pages)

Get the E-Book (37 Pages)

Related Articles

  1. How to use Audience Overview Report in Google Analytics
  2. How to use Demographics Overview Report in Google Analytics
  3. How to use Demographics: Age Report in Google Analytics
  4. How to use Demographics: Gender Report in Google Analytics
  5. How to use Location Report in Google Analytics
  6. How to use New vs Returning Report in Google Analytics

  7. How to use Browser & OS Report in Google Analytics
  8. How to use Mobile Overview Report in Google Analytics
  9. How to use Device Overlap Report in Google Analytics
  10. How to use Device Paths Report in Google Analytics
  11. How to use Cross Device Channels Report in Google Analytics

  12. How to use Acquisition Device Report in Google Analytics
  13. How to use Users Flow Report in Google Analytics
  14. How to use Channels Report in Google Analytics
  15. How to use Source / Medium Report in Google Analytics
  16. How to use Landing Pages Report in Google Analytics
  17. How to use Goal Flow Report in Google Analytics
  18. How to use Ecommerce Overview Report in Google Analytics

  19. How to use Checkout Behavior Analysis Report in Google Analytics
  20. How to use Product Performance Report in Google Analytics
  21. Seven Steps to increasing website sales
  22. How to Find Top Selling Locations in Google Analytics
  23. How to Find Top Selling Product Categories in Google Analytics
  24. How to Find Top Selling Products in Google Analytics

  25. How to Find Top Performing Traffic Sources in Google Analytics
  26. How to Find Top Landing Pages for conversion funnel analysis in Google Analytics
  27. How to do Conversion Funnel Analysis in Google Analytics
  28. How to Find Top Performing Keywords in Google Analytcis
  29. How to use Assisted Conversions Report in Google Analytics
  30. How to use Top Conversion Paths Report in Google Analytics
 

"How to use Digital Analytics to generate floods of new sales and customers"

(Even if you are completely new to Analytics)

 

What You’ll Learn On This FREE Web Class!

#1 The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales. 

#2 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. 

#3 The number 1 reason why conversion optimization is not working for your business. 

#4 How to advertise on any marketing platform for FREE with an unlimited budget.

#5 How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

error: Alert: Content is protected !!