How to use Mobile & Tablet Devices report in Google Analytics

Step-1: Navigate to the ‘Mobile Devices’ report:

Navigate to the ‘Mobile Devices’ report

Step-2: Make sure the date range of the report is set to the last three months.

Step-3: Click on the ‘Ecommerce’ tab of the report:

Click on the 'Ecommerce' tab of the report

Step-4: Note down the top 3-5 mobile/tablet devices in terms of traffic:

Note down the top 3-5 mobile/tablet devices in terms of traffic

For example, from the data table above we can conclude the following:

>> When it comes to mobile and tablet devices, the majority of website traffic (39%) came from Apple iPhone, followed by Apple Ipad.

Step-5: Sort the data table by ‘Revenue’ metrics:

Sort the data table by 'Revenue' metrics

Step-6: Note down the top three devices in terms of sales. For example, from the data table above we can conclude the following:

>>  When it comes to mobile and tablet devices, the majority of website sales (80%) came from Apple iPhone, followed by Apple iPad and Microsoft Windows RT Tablet. 

Step-7: Now keeping this ‘Mobile & Tablet Devices’ data in mind and all the understanding that you have developed so far by interviewing your client, provides insight.

Following is an example of insight:

Whenever you make website changes, always test them in the latest versions of Google Chrome and Safari browsers on Apple iPhone and iPad devices.

Step-8: Click on the ‘Map Overlay’ tab of the report:

Click on the ‘Map Overlay’ tab of the report

Step-9: Click on the ‘Ecommerce’ tab:

Click on the ‘Ecommerce’ tab

Step-10: Scroll down to the data table and make a note of the top 5 countries in terms of sending mobile and tablet traffic to the website:

Scroll down to the data table

Step-11: Sort the data table by ‘Revenue’ metrics and take note of the top 5 countries in terms of generating website sales through mobile and tablet devices:

Sort the data table by 'Revenue' metrics

Step-12: Now keeping this ‘Mobile and Tablet Devices’ data in mind and all the understanding that you have developed so far by interviewing your client, provides insight.

Following is an example of insight:

Mobile device users in the US are your most profitable mobile users.  Focus all of your mobile marketing efforts and ad spend in targeting US mobile users. 

Get the E-book (52 Pages)

Get the E-Book (37 Pages)

Related Articles

  1. How to use Audience Overview Report in Google Analytics
  2. How to use Demographics Overview Report in Google Analytics
  3. How to use Demographics: Age Report in Google Analytics
  4. How to use Demographics: Gender Report in Google Analytics
  5. How to use Location Report in Google Analytics
  6. How to use New vs Returning Report in Google Analytics

  1. How to use Browser & OS Report in Google Analytics
  2. How to use Mobile Overview Report in Google Analytics
  3. How to use Mobile & Tablet Devices report in Google Analytics
  4. How to use Device Overlap Report in Google Analytics
  5. How to use Device Paths Report in Google Analytics
  6. How to use Cross Device Channels Report in Google Analytics

  1. How to use Acquisition Device Report in Google Analytics
  2. How to use Users Flow Report in Google Analytics
  3. How to use Channels Report in Google Analytics
  4. How to use Source / Medium Report in Google Analytics
  5. How to use Landing Pages Report in Google Analytics
  6. How to use Goal Flow Report in Google Analytics
  7. How to use Ecommerce Overview Report in Google Analytics

  1. How to use Checkout Behavior Analysis Report in Google Analytics
  2. How to use Product Performance Report in Google Analytics
  3. Seven Steps to increasing website sales
  4. How to Find Top Selling Locations in Google Analytics
  5. How to Find Top Selling Product Categories in Google Analytics
  6. How to Find Top Selling Products in Google Analytics

  1. How to Find Top Performing Traffic Sources in Google Analytics
  2. How to Find Top Landing Pages for conversion funnel analysis in Google Analytics
  3. How to do Conversion Funnel Analysis in Google Analytics
  4. How to Find Top Performing Keywords in Google Analytcis
  5. How to use Top Conversion Paths Report in Google Analytics
 

Do you know the difference between Web Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Web analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Web analytics.

They just copy each other. Monkey see, monkey do.

But Web analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Web Analytics is the core skill. Google Analytics is just a tool used to implement ‘Web Analytics’.

You can also implement ‘Web analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Web analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Web analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Web analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Web analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Web analytics’. You are not learning the ‘Web analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in Web analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage web/digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!


1) Why digital analytics is the key to online business success

2) The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

3) Why Google and Facebook ads don’t work for most businesses & how to make them work.

4) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.


5) The number 1 reason why conversion optimization is not working for your business.

6) How to advertise on any marketing platform for FREE with an unlimited budget.

7) How to learn and master digital analytics and conversion optimization in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

error: Alert: Content is protected !!