How to use Mobile & Tablet Devices report in Google Analytics
Step-1: Navigate to the ‘Mobile Devices’ report:
Step-2: Make sure the date range of the report is set to the last three months.
Step-3: Click on the ‘Ecommerce’ tab of the report:
Step-4: Note down the top 3-5 mobile/tablet devices in terms of traffic:
For example, from the data table above we can conclude the following:
>> When it comes to mobile and tablet devices, the majority of website traffic (39%) came from Apple iPhone, followed by Apple iPad.
Step-5: Sort the data table by ‘Revenue’ metrics:
Step-6: Note down the top three devices in terms of sales. For example, from the data table above we can conclude the following:
>> When it comes to mobile and tablet devices, the majority of website sales (80%) came from Apple iPhone, followed by Apple iPad and Microsoft Windows RT Tablet.
Step-7: Now keeping this ‘Mobile & Tablet Devices’ data in mind and all the understanding that you have developed so far by interviewing your client, provides insight.
Following is an example of insight:
Whenever you make website changes, always test them in the latest versions of Google Chrome and Safari browsers on Apple iPhone and iPad devices.
Step-8: Click on the ‘Map Overlay’ tab of the report:
Step-9: Click on the ‘Ecommerce’ tab:
Step-10: Scroll down to the data table and make a note of the top 5 countries in terms of sending mobile and tablet traffic to the website:
Step-11: Sort the data table by ‘Revenue’ metrics and take note of the top 5 countries in terms of generating website sales through mobile and tablet devices:
Step-12: Now keeping this ‘Mobile and Tablet Devices’ data in mind and all the understanding that you have developed so far by interviewing your client, provides insight.
Following is an example of insight:
Mobile device users in the US are your most profitable mobile users. Focus all of your mobile marketing efforts and ad spend in targeting US mobile users.
Step-1: Navigate to the ‘Mobile Devices’ report:
Step-2: Make sure the date range of the report is set to the last three months.
Step-3: Click on the ‘Ecommerce’ tab of the report:
Step-4: Note down the top 3-5 mobile/tablet devices in terms of traffic:
For example, from the data table above we can conclude the following:
>> When it comes to mobile and tablet devices, the majority of website traffic (39%) came from Apple iPhone, followed by Apple iPad.
Step-5: Sort the data table by ‘Revenue’ metrics:
Step-6: Note down the top three devices in terms of sales. For example, from the data table above we can conclude the following:
>> When it comes to mobile and tablet devices, the majority of website sales (80%) came from Apple iPhone, followed by Apple iPad and Microsoft Windows RT Tablet.
Step-7: Now keeping this ‘Mobile & Tablet Devices’ data in mind and all the understanding that you have developed so far by interviewing your client, provides insight.
Following is an example of insight:
Whenever you make website changes, always test them in the latest versions of Google Chrome and Safari browsers on Apple iPhone and iPad devices.
Step-8: Click on the ‘Map Overlay’ tab of the report:
Step-9: Click on the ‘Ecommerce’ tab:
Step-10: Scroll down to the data table and make a note of the top 5 countries in terms of sending mobile and tablet traffic to the website:
Step-11: Sort the data table by ‘Revenue’ metrics and take note of the top 5 countries in terms of generating website sales through mobile and tablet devices:
Step-12: Now keeping this ‘Mobile and Tablet Devices’ data in mind and all the understanding that you have developed so far by interviewing your client, provides insight.
Following is an example of insight:
Mobile device users in the US are your most profitable mobile users. Focus all of your mobile marketing efforts and ad spend in targeting US mobile users.
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About the Author
Himanshu Sharma
