How to use Funnels for your Facebook Ad Campaigns
Last Updated: February 2, 2022
This article is in conjunction with the article ‘How to Setup Funnels in Facebook Ads Manager’ where I described, how to create funnel pages in Facebook Ads Manager, step by step.
Today I am going to show you, how to use funnel pages for your Facebook ad campaigns.
Let us suppose the following are your funnel pages:
https://www.example.com/cart
https://www.example.com/checkout
https://www.example.com/complete
Let us also suppose you created a custom audience for each of these funnel pages (as described in this article How to Setup Funnels in Facebook Ads Manager):
Prospects usually drop off at different steps of a funnel. Some prospects will exit your sales funnel after viewing your shopping cart page (shopping cart visitors). Some prospects will exit your sales funnel after viewing your Checkout page (checkout visitors). Some prospects will not exit your sales funnel and actually complete the purchase and when they complete the purchase they see the order confirmation page hosted on your website (customers).
Now people who are exiting your sales funnel have a high propensity of making a purchase on a return visit to your website provided they are retargeted with the right offer and at the right time. This is where Facebook custom audiences (based on funnel pages) come in handy.
For example, let us suppose you want to retarget all of your website visitors with Facebook ads who saw the checkout page but who didn’t make a purchase on your website.
Now how you will do that? You can complete this task by using the following two custom audiences:
- Checkout Visitors
- Customers
While creating your ad set in Facebook, set your audience targeting to, like the one below:
Let us suppose you want to retarget all of your website visitors with Facebook ads who saw the shopping cart page but not checkout page and they are also not your existing customers.
Now how you will do that? You can complete this task by using the following three custom audiences:
- Shopping cart visitors
- Checkout visitors
- Customers
While creating your ad set in Facebook set your audience targeting to, like the one below:
Ideally, you should create one Facebook ad set for each funnel page so that you can uniquely retarget prospects at different stages of a sales funnel with different ads and offers.
That’s how you can use funnels in your Facebook ad campaigns.
Other articles on Facebook Pixel Tracking
- facebook.com Referral Traffic in Google Analytics Explained
- Facebook Attribution and Conversion Windows Tutorial
- Facebook ROI Calculation, Analysis and Examples
- How to set up the Facebook Attribution Tool
- How to Setup Funnels in Facebook Ads Manager
- How to advertise on Facebook for FREE with unlimited budget
- Secret to Setup Facebook Pixel Tracking Correctly in Google Tag Manager
- Facebook Pixel vs Google Analytics Data Discrepancies
- facebook.com Referral Traffic in Google Analytics Explained
- Learn to set up Facebook Pixel via Google Tag Manager
- Send Facebook Pixel Purchase Event via Google Tag Manager
- Open Graph Protocol for Facebook Explained with Examples
- Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics
- Google Analytics for Facebook Tutorial
- Facebook Attribution Models Tutorial
- GTM Server Side Tagging for Facebook Tutorial
- The impact of Apple IOS 14.5 update on Facebook Ads
- How to add Facebook Pixel to WordPress Website
- How to add Facebook Pixel to WordPress without a Plugin
- How to track Facebook events via Google Tag Manager
- How to use the Facebook Event Setup Tool
- How to use the Facebook Pixel Helper to Test Facebook Events
- How to automatically turn off Facebook ads on weekends
- How to name Facebook Ad Campaigns like a Pro
Last Updated: February 2, 2022
This article is in conjunction with the article ‘How to Setup Funnels in Facebook Ads Manager’ where I described, how to create funnel pages in Facebook Ads Manager, step by step.
Today I am going to show you, how to use funnel pages for your Facebook ad campaigns.
Let us suppose the following are your funnel pages:
https://www.example.com/cart
https://www.example.com/checkout
https://www.example.com/complete
Let us also suppose you created a custom audience for each of these funnel pages (as described in this article How to Setup Funnels in Facebook Ads Manager):
Prospects usually drop off at different steps of a funnel. Some prospects will exit your sales funnel after viewing your shopping cart page (shopping cart visitors). Some prospects will exit your sales funnel after viewing your Checkout page (checkout visitors). Some prospects will not exit your sales funnel and actually complete the purchase and when they complete the purchase they see the order confirmation page hosted on your website (customers).
Now people who are exiting your sales funnel have a high propensity of making a purchase on a return visit to your website provided they are retargeted with the right offer and at the right time. This is where Facebook custom audiences (based on funnel pages) come in handy.
For example, let us suppose you want to retarget all of your website visitors with Facebook ads who saw the checkout page but who didn’t make a purchase on your website.
Now how you will do that? You can complete this task by using the following two custom audiences:
- Checkout Visitors
- Customers
While creating your ad set in Facebook, set your audience targeting to, like the one below:
Let us suppose you want to retarget all of your website visitors with Facebook ads who saw the shopping cart page but not checkout page and they are also not your existing customers.
Now how you will do that? You can complete this task by using the following three custom audiences:
- Shopping cart visitors
- Checkout visitors
- Customers
While creating your ad set in Facebook set your audience targeting to, like the one below:
Ideally, you should create one Facebook ad set for each funnel page so that you can uniquely retarget prospects at different stages of a sales funnel with different ads and offers.
That’s how you can use funnels in your Facebook ad campaigns.
Other articles on Facebook Pixel Tracking
- facebook.com Referral Traffic in Google Analytics Explained
- Facebook Attribution and Conversion Windows Tutorial
- Facebook ROI Calculation, Analysis and Examples
- How to set up the Facebook Attribution Tool
- How to Setup Funnels in Facebook Ads Manager
- How to advertise on Facebook for FREE with unlimited budget
- Secret to Setup Facebook Pixel Tracking Correctly in Google Tag Manager
- Facebook Pixel vs Google Analytics Data Discrepancies
- facebook.com Referral Traffic in Google Analytics Explained
- Learn to set up Facebook Pixel via Google Tag Manager
- Send Facebook Pixel Purchase Event via Google Tag Manager
- Open Graph Protocol for Facebook Explained with Examples
- Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics
- Google Analytics for Facebook Tutorial
- Facebook Attribution Models Tutorial
- GTM Server Side Tagging for Facebook Tutorial
- The impact of Apple IOS 14.5 update on Facebook Ads
- How to add Facebook Pixel to WordPress Website
- How to add Facebook Pixel to WordPress without a Plugin
- How to track Facebook events via Google Tag Manager
- How to use the Facebook Event Setup Tool
- How to use the Facebook Pixel Helper to Test Facebook Events
- How to automatically turn off Facebook ads on weekends
- How to name Facebook Ad Campaigns like a Pro
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