How to use Ecommerce Overview Report in Google Analytics

Step-1: Navigate to the ‘Ecommerce Overview’ report:

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Step-2: Make sure the date range of the report is set to the last three months.

Step-3: Calculate and note down the average monthly revenue and average monthly orders:

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Average Monthly Revenue = $14,859.30 / 3 = $4953.1

Average Monthly Transactions = 283 / 3 = 94

Step-4: Note down the ecommerce conversion rate and average order value:

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About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
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