How to use Demographics Overview Report in Google Analytics

Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis).

Step-2: Navigate to the ‘Demographics Overview’ report:

Navigate to the ‘Demographics Overview’ report:

Step-3: Set the date range of the report to the last three months:

Set the date range of the report

Step-4: Note down the top 2 or 3 biggest age group (in terms of traffic) which visited your website from the chart like the one below:

Note down the top 2 or 3 biggest age group

From the chart above, we can conclude the following:

> Majority of people who visited the website are in the age group 25-34, followed by 35-44 and then 18-24

 

Step-5: Now find the following pie chart in the report and note down the % of male and female who visited your website:

Find the following pie chart in the report

From the pie chart above, we can conclude the following:

>> 67% of website visitors are male and 33% are female.

 

Step-6: Summarize your data analysis so far:

>> Majority of people who visited the website are in the age group 25-34, followed by 35-44 and then 18-24

>> 67% of website visitors are male and 33% are female.

 

Step-7: Now keeping this demographic overview data in mind and all the great understanding that you have developed so far by interviewing your client, provide insight. This insight should (ideally) also include a recommendation(s) for action. 

The following is an example of insight

Men in the age group 25-34 are your primary target audience. 

Get the E-book (52 Pages)

Get the E-Book (37 Pages)

Related Articles

  1. How to use Audience Overview Report in Google Analytics
  2. How to use Demographics: Age Report in Google Analytics
  3. How to use Demographics: Gender Report in Google Analytics
  4. How to use Location Report in Google Analytics
  5. How to use New vs Returning Report in Google Analytics

  1. How to use Browser & OS Report in Google Analytics
  2. How to use Mobile Overview Report in Google Analytics
  3. How to use Mobile & Tablet Devices report in Google Analytics
  4. How to use Device Overlap Report in Google Analytics
  5. How to use Device Paths Report in Google Analytics
  6. How to use Cross Device Channels Report in Google Analytics

  1. How to use Acquisition Device Report in Google Analytics
  2. How to use Users Flow Report in Google Analytics
  3. How to use Channels Report in Google Analytics
  4. How to use Source / Medium Report in Google Analytics
  5. How to use Landing Pages Report in Google Analytics
  6. How to use Goal Flow Report in Google Analytics
  7. How to use Ecommerce Overview Report in Google Analytics

  1. How to use Checkout Behavior Analysis Report in Google Analytics
  2. How to use Product Performance Report in Google Analytics
  3. Seven Steps to increasing website sales
  4. How to Find Top Selling Locations in Google Analytics
  5. How to Find Top Selling Product Categories in Google Analytics
  6. How to Find Top Selling Products in Google Analytics

  1. How to Find Top Performing Traffic Sources in Google Analytics
  2. How to Find Top Landing Pages for conversion funnel analysis in Google Analytics
  3. How to do Conversion Funnel Analysis in Google Analytics
  4. How to Find Top Performing Keywords in Google Analytcis
  5. How to use Assisted Conversions Report in Google Analytics
  6. How to use Top Conversion Paths Report in Google Analytics
 

"How to use Digital Analytics to generate floods of new sales and customers"

(Even if you are completely new to Analytics)

 

What You’ll Learn On This FREE Web Class!

#1 The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales. 

#2 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. 

#3 The number 1 reason why conversion optimization is not working for your business. 

#4 How to advertise on any marketing platform for FREE with an unlimited budget.

#5 How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

error: Alert: Content is protected !!