How to use Demographics Overview Report in Google Analytics
Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis).
Step-2: Navigate to the ‘Demographics Overview’ report:
Step-3: Set the date range of the report to the last three months:
Step-4: Note down the top 2 or 3 biggest age group (in terms of traffic) which visited your website from the chart like the one below:
From the chart above, we can conclude the following:
> Majority of people who visited the website are in the age group 25-34, followed by 35-44 and then 18-24
Step-5: Now find the following pie chart in the report and note down the % of male and female who visited your website:
From the pie chart above, we can conclude the following:
>> 67% of website visitors are male and 33% are female.
Step-6: Summarize your data analysis so far:
>> Majority of people who visited the website are in the age group 25-34, followed by 35-44 and then 18-24
>> 67% of website visitors are male and 33% are female.
Step-7: Now keeping this demographic overview data in mind and all the great understanding that you have developed so far by interviewing your client, provide insight. This insight should (ideally) also include a recommendation(s) for action.
The following is an example of insight
Men in the age group 25-34 are your primary target audience.
Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis).
Step-2: Navigate to the ‘Demographics Overview’ report:
Step-3: Set the date range of the report to the last three months:
Step-4: Note down the top 2 or 3 biggest age group (in terms of traffic) which visited your website from the chart like the one below:
From the chart above, we can conclude the following:
> Majority of people who visited the website are in the age group 25-34, followed by 35-44 and then 18-24
Step-5: Now find the following pie chart in the report and note down the % of male and female who visited your website:
From the pie chart above, we can conclude the following:
>> 67% of website visitors are male and 33% are female.
Step-6: Summarize your data analysis so far:
>> Majority of people who visited the website are in the age group 25-34, followed by 35-44 and then 18-24
>> 67% of website visitors are male and 33% are female.
Step-7: Now keeping this demographic overview data in mind and all the great understanding that you have developed so far by interviewing your client, provide insight. This insight should (ideally) also include a recommendation(s) for action.
The following is an example of insight
Men in the age group 25-34 are your primary target audience.
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About the Author
Himanshu Sharma
