How to use Assisted Conversions Report in Google Analytics
Step-1: Navigate to the ‘Assisted Conversions’ report:
Step-2: Make sure the date range of the report is set to the last three months.
Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop-down menu and then click on the ‘Apply’ button:
Step-4: Scroll down to the data table and then sort the table by ‘Assisted Conversion Value’:
You now see a list of marketing channels that assisted (but not closed) your website sales.
These marketing channels are called ‘Assisting marketing channels’ and the conversions they assisted are called ‘Assisted Conversions’
From the data table above, we can conclude the following:
>> Direct channel played the biggest role (35%) in assisting website sales, followed by ‘Referral’, ‘Organic Search’, ‘Social Network’, ‘Paid Search’, ‘Display’, ‘Other Advertising’ and ‘(other)’.
Step-5: Sort the data table by ‘Last Click or direct Conversion Value’:
You now see a list of marketing channels that directly closed your website sales. These marketing channels were the last touchpoint (exposure) before the purchase took place.
From the data table above, we can conclude the following:
>> Direct channel played the biggest role (66%) in directly closing website sales, followed by ‘Referral’, ‘Organic Search’, ‘Paid Search’, ‘Social Network’, ‘Display’, ‘Other Advertising’ and ‘(other)’.
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"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
Step-1: Navigate to the ‘Assisted Conversions’ report:
Step-2: Make sure the date range of the report is set to the last three months.
Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop-down menu and then click on the ‘Apply’ button:
Step-4: Scroll down to the data table and then sort the table by ‘Assisted Conversion Value’:
You now see a list of marketing channels that assisted (but not closed) your website sales.
These marketing channels are called ‘Assisting marketing channels’ and the conversions they assisted are called ‘Assisted Conversions’
From the data table above, we can conclude the following:
>> Direct channel played the biggest role (35%) in assisting website sales, followed by ‘Referral’, ‘Organic Search’, ‘Social Network’, ‘Paid Search’, ‘Display’, ‘Other Advertising’ and ‘(other)’.
Step-5: Sort the data table by ‘Last Click or direct Conversion Value’:
You now see a list of marketing channels that directly closed your website sales. These marketing channels were the last touchpoint (exposure) before the purchase took place.
From the data table above, we can conclude the following:
>> Direct channel played the biggest role (66%) in directly closing website sales, followed by ‘Referral’, ‘Organic Search’, ‘Paid Search’, ‘Social Network’, ‘Display’, ‘Other Advertising’ and ‘(other)’.
Get the E-Book (52 Pages)
Get the E-Book (50 Pages)
Register for the FREE TRAINING...
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma