How to Setup Funnels in Facebook Ads Manager

A funnel is a navigation path which is made up of series of web pages.

You expect your website visitors to follow this funnel to achieve your desired goals (like generating sales, leads and/or other conversions) with least amount of friction and time.

Funnels play an important role in conversion optimization.

Continuous optimization of a funnel can lead to higher conversion rate and sales.

Your sales volume is only as good as your funnel.

By analyzing a funnel, you can determine where your prospects enter and exit your conversion/sales process.

We call such exits as drop offs.

They occur from one funnel step to the next.

By determining the reasons of such drop off, we can eliminate them and improve our website sales and leads.

Just like in Google Analytics, you can also set up funnel in Facebook.

 

Follow the steps below to create funnel pages in Facebook ad manager:

Step-1: Sign up for a personal account on Facebook (even if you already have one).

In this way you can keep your business separate from your personal life and your clients don’t need to know what you did on the weekend or who is your wife or how many kids you have got….

Note: Step-1 is optional.

 

Step-2: Sign up for Facebook Business Manager account (if you already don’t have one). Through business manager account you can manage multiple advertising accounts.

 

Step-3: Use your business manager account to create a new ad account.

If you already have an existing add account then claim it.

Alternatively, you can also use business manager to request access to any existing ad account (like the one which belongs to your client).

 

Step-4: Install the Facebook pixel tracking on your website via Google Tag Manager.

 

Step-5: Navigate to your website and note down the URL of the web pages which you want to use as Funnel pages in your Facebook Ad Manager Account.

For example:

https://www.example.com/shop/men/tshirts/white

https://www.example.com/cart

https://www.example.com/checkout

https://www.example.com/order-review

https://www.example.com/complete

Step-6: From your Facebook Business manager Home page, navigate to the ad account for which you want to set up the funnel pages.

 

Step-7: Click on the ‘Ad Manager’ drop down menu and then click on ‘Audiences’:

Step-8: Click on the ‘Create Audience’ button and then select ‘Custom Audience’ from the drop down menu:

Step-9: Click on ‘Website Traffic’:

Step-10: Create your new custom audience with following similar configuration:

Step-11: Repeat steps 8 to 10 for each web page you want to use as a funnel page in Facebook.

 

Step-12: Wait for the data to populate in your Facebook custom audience. This could take from few hours to days or weeks depending upon your website traffic.

When your custom audience is ready to use then Facebook will set the Availability status to ‘Ready’:

Related Articles

Learn about the Google Analytics Usage Trends Tool

The Google Analytics usage trend is a new tool which is used to visualise trends in your Google Analytics data and to perform trend analysis.


Do you want to Learn Web Analytics in 8 Weeks?

  • Learn and Master Web Analytics, Conversion Optimization & Google Analytics from Industry Expert in 8 weeks.
  • Lifetime access to the course + Lifelong FREE course updates.
  • New study material added every few months (lifelong learning).
  • Up to date training material.
  • Most exhaustive course on Google Analytics on the internet.
  • Hundreds of Assessments to test your learning.
  • Your 24/7, 365 days a year reference source.
  • Learn at your own pace and from any place.

Take your Analytics knowledge to the next level. Checkout my Best Selling Books on Amazon

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over eleven years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of three books:

error: Alert: Content is protected !!