How to Setup Funnels in Facebook Ads Manager

A funnel is a navigation path which is made up of series of web pages.

You expect your website visitors to follow this funnel to achieve your desired goals (like generating sales, leads and/or other conversions) with least amount of friction and time.

Funnels play an important role in conversion optimization.

Continuous optimization of a funnel can lead to higher conversion rate and sales.

Your sales volume is only as good as your funnel.

By analyzing a funnel, you can determine where your prospects enter and exit your conversion/sales process.

We call such exits as drop offs.

They occur from one funnel step to the next.

By determining the reasons of such drop off, we can eliminate them and improve our website sales and leads.

Just like in Google Analytics, you can also set up funnel in Facebook.

 

Follow the steps below to create funnel pages in Facebook ad manager:

Step-1: Sign up for a personal account on Facebook (even if you already have one).

In this way you can keep your business separate from your personal life and your clients don’t need to know what you did on the weekend or who is your wife or how many kids you have got….

Note: Step-1 is optional.

 

Step-2: Sign up for Facebook Business Manager account (if you already don’t have one). Through business manager account you can manage multiple advertising accounts.

 

Step-3: Use your business manager account to create a new ad account.

If you already have an existing add account then claim it.

Alternatively, you can also use business manager to request access to any existing ad account (like the one which belongs to your client).

 

Step-4: Install the Facebook pixel tracking on your website via Google Tag Manager.

 

Step-5: Navigate to your website and note down the URL of the web pages which you want to use as Funnel pages in your Facebook Ad Manager Account.

For example:

https://www.example.com/shop/men/tshirts/white

https://www.example.com/cart

https://www.example.com/checkout

https://www.example.com/order-review

https://www.example.com/complete

Step-6: From your Facebook Business manager Home page, navigate to the ad account for which you want to set up the funnel pages.

 

Step-7: Click on the ‘Ad Manager’ drop down menu and then click on ‘Audiences’:

Step-8: Click on the ‘Create Audience’ button and then select ‘Custom Audience’ from the drop down menu:

Step-9: Click on ‘Website Traffic’:

Step-10: Create your new custom audience with following similar configuration:

Step-11: Repeat steps 8 to 10 for each web page you want to use as a funnel page in Facebook.

 

Step-12: Wait for the data to populate in your Facebook custom audience. This could take from few hours to days or weeks depending upon your website traffic.

When your custom audience is ready to use then Facebook will set the Availability status to ‘Ready’:

Related Articles

 

What is the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Digital Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

You can sign up for the free training here: https://learn.optimizesmart.com/registration-web-class

I truly hope you find it helpful.  

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

error: Alert: Content is protected !!