In order to install Google Tag Manager (GTM) on your website, follow the steps below:
Step-1: Create a new Google account (if you don’t already have one). You would need a Google account in order to create a GTM account.
Step-2: Navigate to this web page: https://tagmanager.google.com/ and then log in using your Google Account login (username and password).
Step-3:Click on the ‘create account’ button on the home page:
Step-4: Name your new GTM account after your company name (in our case ‘ABC Inc’), select your country from the drop-down list and then click on the checkbox ‘Share data anonymously with Google and others‘ (to enable benchmarking):
Step-5: Enter the name of your container after your website name and then select ‘Web’ (provided you want to install GTM on a website):
Step-6: Click on the ‘Create’ button.
Step-7: Read the Google Tag Manager Terms of Service Agreement:
Step-8: Scroll down to the very bottom of the service agreement and then click on the checkbox ‘I also accept the Data Processing Terms as required by GDPR.’
Step-9: Click on the ‘Yes’ button at top right-hand side of your screen:
Once you clicked on the ‘Yes’ button, you would see the code for installing Google Tag Manager:
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
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