How to Install Google Tag Manager on your website
In order to install Google Tag Manager (GTM) on your website, follow the steps below:
Step-1: Create a new Google account (if you don’t already have one). You would need a Google account in order to create a GTM account.
Step-2: Navigate to this web page: https://tagmanager.google.com/ and then log in using your Google Account login (username and password).
Step-3: Click on the ‘create account’ button on the home page:
Step-4: Name your new GTM account after your company name (in our case ‘ABC Inc’), select your country from the drop-down list and then click on the checkbox ‘Share data anonymously with Google and others‘ (to enable benchmarking):
Step-5: Enter the name of your container after your website name and then select ‘Web’ (provided you want to install GTM on a website):
Step-6: Click on the ‘Create’ button.
Get the E-book (72 Pages)
Get the E-Book (62 Pages)
Step-7: Read the Google Tag Manager Terms of Service Agreement:
Step-8: Scroll down to the very bottom of the service agreement and then click on the checkbox ‘I also accept the Data Processing Terms as required by GDPR.’
Step-9: Click on the ‘Yes’ button at top right-hand side of your screen:
Once you clicked on the ‘Yes’ button, you would see the code for installing Google Tag Manager:
Step-10: Copy the code (highlighted below) and then paste it as high as possible in the <head> section of every page of your website
Step-11: Copy the code (highlighted below) and then paste it immediately after the opening <body> tag of every page of your website:
Step-12: Click on the ‘OK’ button.
Once you clicked on the ‘ok’ button, you will see the GTM user interface:
Congratulations.
You have now created your Google Tag Manager account and installed GTM on your website.
Related Articles
- What is the difference between google tag manager and google analytics?
- Five main benefits of using Google Tag Manager
- How to install Google Tag Manager on your WordPress Website
- How to Implement Google Analytics With Google Tag Manager
- Understanding Google Tag Manager Container Tag
- How to Get Google Tag Manager Container ID
- How to give someone access to Google Tag Manager Account?
- Importing and Exporting Container Files in Google Tag Manager
- Guide to Google Tag Manager Templates
- Introduction to Folders in Google Tag Manager
- Google Tag Manager Tutorial
EXCLUSIVE FREE TRAINING REVEALS....
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
(even if you are completely new to analytics)
Here’s what we’re going to cover…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
Himanshu Sharma
Digital Marketing Consultant and Founder of Optimizesmart.com
In order to install Google Tag Manager (GTM) on your website, follow the steps below:
Step-1: Create a new Google account (if you don’t already have one). You would need a Google account in order to create a GTM account.
Step-2: Navigate to this web page: https://tagmanager.google.com/ and then log in using your Google Account login (username and password).
Step-3: Click on the ‘create account’ button on the home page:
Step-4: Name your new GTM account after your company name (in our case ‘ABC Inc’), select your country from the drop-down list and then click on the checkbox ‘Share data anonymously with Google and others‘ (to enable benchmarking):
Step-5: Enter the name of your container after your website name and then select ‘Web’ (provided you want to install GTM on a website):
Step-6: Click on the ‘Create’ button.
Get the E-book (72 Pages)
Get the E-Book (62 Pages)
Step-7: Read the Google Tag Manager Terms of Service Agreement:
Step-8: Scroll down to the very bottom of the service agreement and then click on the checkbox ‘I also accept the Data Processing Terms as required by GDPR.’
Step-9: Click on the ‘Yes’ button at top right-hand side of your screen:
Once you clicked on the ‘Yes’ button, you would see the code for installing Google Tag Manager:
Step-10: Copy the code (highlighted below) and then paste it as high as possible in the <head> section of every page of your website
Step-11: Copy the code (highlighted below) and then paste it immediately after the opening <body> tag of every page of your website:
Step-12: Click on the ‘OK’ button.
Once you clicked on the ‘ok’ button, you will see the GTM user interface:
Congratulations.
You have now created your Google Tag Manager account and installed GTM on your website.
Related Articles
- What is the difference between google tag manager and google analytics?
- Five main benefits of using Google Tag Manager
- How to install Google Tag Manager on your WordPress Website
- How to Implement Google Analytics With Google Tag Manager
- Understanding Google Tag Manager Container Tag
- How to Get Google Tag Manager Container ID
- How to give someone access to Google Tag Manager Account?
- Importing and Exporting Container Files in Google Tag Manager
- Guide to Google Tag Manager Templates
- Introduction to Folders in Google Tag Manager
- Google Tag Manager Tutorial
EXCLUSIVE FREE TRAINING REVEALS....
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
Himanshu Sharma
Digital Marketing Consultant and Founder of Optimizesmart.com