How to Fix Redundant Views in Google Analytics

Last Updated: May 20, 2022

In this article, we are going to talk about fixing redundant views in Google Analytics.

You get the ‘Redundant Views’ notification when you have more than one view that is configured similarly for a particular Google Analytics Property. If any two views have the same set of goals and filters, such views are included in this notification.

Notification 1

Follow the steps below to fix redundant views in Google Analytics. 

Step-1: Make sure that you have either ‘Editor’ or ‘Administrator’ access for Google Analytics Property.

access
Access 1

Step-2: Navigate to your Google Analytics account and then click on the notification bell icon.

bell icon

Step-3: Click on the ‘Details’ link available under the notification for ‘Redundant Views’.

details

You will get more details about this notification and what views in your Google Analytics property are responsible for it.

Notification details

As you can see from the image above, ‘Main View’, ‘New View’ and ‘All Website Data’ are the three views that are similar in configuration. You can also see that Google Analytics is recommending deleting the redundant views. 

Here we have two options to fix the redundant views notification as

  1. Delete View: If the views are duplicate and no more required. For example ‘New View’ is just a duplicate (exact copy) view of the ‘All website data’ view and we can delete it.

You should always have an unfiltered analytics view that contains all of your data without any filter. This view can be used as a backup if any data issues happen in other views. In our case, this is ‘All website data’ and we will keep it.

  1. Modify View: If you do not wish to delete the view and keep it for reporting purposes for s specific set of data. You can apply additional filters to a particular view.

Let’s see what you need to do in the first option. You can jump to ‘Step-9’ directly if you like to choose the second option.

Step-4: Click on the ‘Admin’ link from the navigation menu.

Admin

Step-5: Under ‘Account’ select the account in which your Google Analytics property exists, then select the particular Google Analytics property in the second column and finally select the view that you wish to delete in the third column.

select account details

Step-6: Click on ‘View Settings’ in the third column.

view settings

Step-7: In ‘View settings’ click on  ‘Move to Trash Can’.

Click Move to Trash Can

Step-8: Click on ‘Trash View’ to confirm.

Trash view

You’re done, you have successfully deleted the redundant view in Google Analytics.

Note: The view that you have deleted is still available in the ‘Trash Can’ under accounts column. Trash can is a temporary holding area for deleted accounts, properties and views. They are held in trash can for 35 days before they are permanently deleted. 

Step-9: In case you want to modify the view you can apply additional filters to it in order to distinguish it from other views. 

To do so, go to the ‘View’ settings column from the admin section and click on the ‘Filters’.

Filters

Click on ‘+Add Filter’ option and then you can set filters.

Add filter

Since you have selected to modify the view using the filters which can be specific to your business requirement here are Top Google Analytics filters for every website that you can set.

Step-10: Once you are done with either deleting an unwanted view or modifying the view with filter configuration, Navigate to your Google Analytics account and then click on the notification bell icon.

bell icon

Step-11: Click on the ‘Check again’ link available under the notification for ‘Redundant Views’.

check again 1

You will get a message like the one in the image below

pending verification

Step-12: Wait for 24 hours and check again, and you should see that the notification is resolved just like the image below

Resolved 1

Congratulations! You have successfully fixed redundant views notification in Google Analytics.

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Frequently asked questions about how to fix redundant views in Google Analytics

What is the view in Google Analytics?

A view is a subset of Google Analytics property that represents a specific set of data based on its configuration.

You can create multiple views in single Google Analytics property and configure each view to show only a subset of data. For example, you can create a view as ‘Organic Traffic View’ that only shows the performance for traffic coming from ‘Organic search’

How many views can be created in Google Analytics?

The total number of views are depending on what kind of Analytics suite you are using (Google Analytics 360 vs Google Analytics

For Standard Google Analytics: Each Analytics account can have up to 100 properties and each property can have up to 25 views. 

For Analytics 360 (Google Analytics Premium): You can create up to 400 vies in Analytics 360 per property. 

Which views should you always have for your web properties in Google Analytics?

You should consider having the following view for each Google Analytics Property

1. Raw Data (Unfiltered View): You should always have an unfiltered analytics view that contains all of your data without any filter. This view can be used as a backup if any data issues happen in other views.

2. Test View: Test view can be used for testing purposes. This view will be a replica of the main view but you will use this view only for testing filters for a few days. You can verify the filter configuration is working properly and then you can replicate those in the main view. 

3. Main View (Reporting View): This view should be used for reporting purposes. This view will have all your filters applied to the data once they are verified and tested in the test view.

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