How to Find Top Performing Keywords in Google Analytics

Once you know the top landing for your top selling product, you can improve its performance further by targeting/bidding on the top performing keywords.

Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t already): https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q  

Step-2: Open the custom report.

Step-3: Make sure you set the date range of the report to the last three months.

Step-4: Navigate to the data table which list your top landing pages for your top traffic source.

Step-5: Click on the name of your top landing page in the data table:

You should now see the list of all the keywords which sent traffic to your top landing page (provided your traffic source is either organic or paid search traffic).

However for this analysis to work, your Google Analytics property must not be suffering from not provided keywords issues.

Not provided keyword is a keyword without ‘keyword referral data’.

In order to reveal not provided keywords in your Google Account, I use a tool called  ‘Keyword Hero‘.

Without using such tool, you cannot truly benefit from the power of tracking keywords in Google Analytics as there will be little to no keywords data to analyze.

 

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Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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