How to Find Top Landing Pages for Conversion Funnel Analysis in Google Analytics

Once you know your top traffic source in terms of sales for your best-selling product(s), you need to determine the top landing pages, so that you can optimize them further to improve sales.

Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t already): https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q  

Step-2: Open the custom report.

Step-3: Make sure you set the date range of the report to the last three months.

Step-4: Navigate to the data table which list your top traffic sources for your top selling product.

Step-5: Click on the name of your top traffic source in the data table:

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You should now see the list of all the landing pages from your top traffic source.

Step-6: Sort the data table by the ‘Revenue’ metrics and then take a note of the top 5 landing pages in terms of website sales:

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#1 Why digital analytics is the key to online business success.

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About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade
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