Learn to Automate Event Tracking in Google Analytics



Do you like automation? I do. It speeds up my work. In the next few minutes I will teach you

how to automatically track File Downloads, Email clicks and External links across a website of any size with very little work from you or your developer and that too FREE of cost.

 But first, the million pounds question


Why you should automate Event Tracking?

By default if I have to track file downloads across a website I will add following event tracking code on all the download links across the website:

<a href=”https://www.abc.com/gu/dw/seo-beginners-guide.pdf” onClick=”_gaq.push ([‘_trackEvent’,’guides’,’download-seo’,’seo-beginners-guide.pdf’,10]);”>Download SEO Beginners Guide</a>

Now if my website has say 5000 pages and some 400 pages contain the links to download my ‘SEO beginners guide’ then imagine how much work I need to do to track all these downloads.

I will have to manually find all the web pages which contain the download links and then manually place the tracking code on each and every link.

Now imagine I also need to track all the external links on my website and determine how much traffic my website is sending out to other websites (esp. if I am an affiliate). Now how you can do all these tasks without spending weeks/months in putting event tracking code on each and every external link?

The answer is event tracking automation.


Even Tracking Automation begins….

I recently came across this awesome tool which I have been using for a while now.

Meet Analytics Engine.

Through this tool you can track email clicks, external links and file downloads across a website of any size in few minutes.

All you have to do is put a little tracking code in the head section of each web page on your site.

Once you have placed the code, ‘analytics engine’ will automatically begin reporting to Google Analytics how visitors are engaging with your contents and you will start seeing additional event categories in your Events Overview Report. For example:


The ‘outbound’ event category tracks all the external links on my website and the ‘download’ event category tracks all the downloads occurred on my website.

As you can see from the report above, 109 downloads occurred on my website and all the external links on the site were clicked a total of 13,873 times in the last one month.

My website doesn’t have any email links. Otherwise you would have seen a separate event category for that in my report.

Now take a look at this report:


From Fig.2 you can see the list of top 10 websites which have got traffic from my site eventeducation.com in the last one month.

Such type of tracking is known as Exit tracking or outbound links tracking and it can be very useful esp. if you are an affiliate.

I can also determine the pages on my website which are sending the outbound traffic by selecting ‘Event Label’ as my secondary dimension in the report above:



So what you need to do, to use this tool?

Step-1: Sign up for the free Lite version. Hey I am no way associated with the business behind this tool. I just found it and thought of sharing it with you.

Step-2: Copy paste the tracking code provided by the tool in the head section of all the pages on your website. Wait for couple of hours and then check your event tracking report in Google Analytics. That’s it.

I have put the same tracking code on my blog and now I can track clicks on virtually any external link on my blog.

The Pro and Enterprise version of Analytics Engine (which are off-course paid) provide additional features like form interactions, scroll tracking, cross domain tagging, custom rules etc. Its interface make event tracking pretty much effortless.

So if you are heavily involved into Analytics consulting or are a big agency/company then you should consider investing in this tool.

Related Posts


Do you know the difference between Web Analytics and Google Analytics?

99.99% of course creators themselves don’t know the difference between Web analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Web analytics.

They just copy each other. Monkey see, monkey do.

But Web analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.

Web Analytics is the core skill. Google Analytics is just a tool used to implement ‘Web Analytics’.

You can also implement ‘Web analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Web analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.

You learn data analysis and interpretation from Web analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Web analytics’ and not from ‘Google Analytics’.

You learn to set up KPIs, strategies and measurement framework for your business from ‘Web analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Web analytics’. You are not learning the ‘Web analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in Web analytics and marketing field.

So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage web/digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!

1) Why digital analytics is the key to online business success

2) The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

3) Why Google and Facebook ads don’t work for most businesses & how to make them work.

4) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

5) The number 1 reason why conversion optimization is not working for your business.

6) How to advertise on any marketing platform for FREE with an unlimited budget.

7) How to learn and master digital analytics and conversion optimization in record time.


My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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